social bookmarking

As a marketer, you might be wearing different hats in your startup. Strategizing content, Executing SEO activities, drawing a social media marketing action plan. You probably are doing all of it. Well, as much as this is viable, you probably know that you are not the master of all the tasks that are on your plate. You might have to go back and forth to refer things, and this where bookmarking comes into the picture. 

If you’ve ever come across an article or website that helps you get better at marketing, you’d want to save it and come back to it later. With social bookmarking, you can consolidate all your bookmarks at one place and revisit when you have more time to dedicate. 

Let’s delve deeper into the article and see what social bookmarking is, why is it absolutely necessary for marketers, and which sites you can use for your benefit. 

What is social bookmarking? 

It is a process of saving specific webpages to a social bookmarking platform that keeps all your bookmarks in one place. Social bookmarking platforms allow users to save as many webpages as they can, from any device and any place in the world. These websites are useful for marketers as they can add, share, and annotate bookmarked content with their team.

The best part? You can set the privacy of these bookmarked webpages. You can decide whether you want to keep them private, public, or share with specific people. You can browse to see popular topics, comment for the pages you like, sort them— basically; you can customize social bookmarks with these bookmarking websites according to your whims and fancies. 

What are the top social bookmarking websites you can use in 2019? 

1. Pocket

It is a social bookmarking website that allows you to save content from anywhere and everywhere. You can save articles, photos, videos from any application, website, or platform. You can also form a collection of things that interests you. Not just that, you can enjoy the bookmarked content even offline. The best part of Pocket is you can highlight and add notes to the pieces you’re reading. You can also pick exactly where you left. Moreover, when you save web pages or articles using Pocket, they are saved even if the article is removed from the backend. Hence, you’ll have the article in your database till eternity. 

Pocket is available in the free and premium version, and the premium version is available at $49.99 yearly. 

2. Reddit

Popularly known for self-styling ‘front page of the internet’ Reddit is a free news aggregator website that features articles mainly in science, technology, and current affairs. You can like, bookmark and share articles on social media that interests you. You can also publish your own articles on Reddit and share it with the avid Redditors. Not just that, this bookmarking platform curates top stories, so you always have your fingers on the pulse. 

3. Scoop.it

Scoop.it is for everyone. If you’re travelling solo, you can curate content and publish it within seconds. You can also distribute your own published amongst specific teams to gather traction and build your brand. For businesses, it works wonders. You can post your blogs, newsletters on the go, and share it on private hubs. Along with that, you can aggregate curated content across multiple Wordpress blogs. Scoop.it will also suggest content according to the things you’ve curated. 

This social bookmarking website is available in free and paid versions. The paid version starts from $14.99 per month. 

Final comments

Social bookmarking helps individuals and businesses to be a step ahead of their competitors by showing all the curated content in one place. It enables teams to have productive brainstorming sessions and helps in invoking thought-provoking ideas. Along with these social bookmarking websites, you can also look up to community blogs such as Quora and GoodFirms community where people gain and share knowledge in a question-answer format. 

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