facebook twitter instagram like button

The “like” feature is one of the most cherished tools to gauge user activity on social networking platforms like Facebook Inc. (NASDAQ:FB), Twitter Inc. (NYSE: TWTR), and Instagram. The Like metric helps social media users to recognise that their posts are relished by their friends and followers. In turn, it also advises social media platforms to reap benefits by opting for which content to exhibit first, or which commercials a user is inclined to snap on.

“Like” feature has obviously set social media into a reputation and fame contest and takes users’ attention and engagement away from the quality posts and discussions.

According to the study from the Ahmanson-Lovelace Brain Mapping Center at the University of California at Los Angeles, “Likes” have been proved to activating the winning senses in the nervous system as conquering a contest, gaining wealth or having a bar of chocolate.

It’s is the time when tech giants are under the lenses of various investigating authorities and are being pushed to thoroughly revisit their strategies and features. Twitter and Instagram, however, have both conferred that they’re set to contemplate a world with no “Likes”.

At the prominent TED conference in April, Twitter CEO Jack Dorsey said that if he were to develop Twitter from scratch, he would not keep “Likes” at this striking place. Dorsey also told that he rather will not portray the fan count as a famous feature.

Twtr, the app which is designed to test all new features and functionality before the public rollout, is exploring the idea of making the visibility of discussions more prominent, by making “Likes” and “Retweets” as optional elements to view.

Instagram is also found to be testing a similar feature. The under-test app may not show the number of people liked an update; instead, it will only show the name of the follower who liked it last.

The recent introduction of “emojis” by Facebook as an alternative to “Likes” also indicate that the social media titan is also looking beyond the Like feature.

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