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Every coin has two sides. For Facebook Inc. (NASDAQ:FB), the positive side says that it has launched interesting, new features to further its reach among the users. The other side has ‘trust issues’ engraved upon it.

There is no denying that successful tech vloggers can boost the visibility of a brand on Instagram. Today, Instagram is among the most effective social media networks for engagement. With more than 1...

In the month of August, when Facebook launched Instagram Reels as an in-app feature, common perception suggested that the social media behemoth did so to eat into Tiktok's market space. However, as always, the...

When it comes to privacy, the Mark Zuckerberg led social media behemoth Facebook Inc. (NASDAQ: FB) always manages to land itself in trouble every now and then.  A recent lawsuit filed alleged Facebook for...

Social media influencer marketing, or simply influencer marketing, has become a very popular model for advertising and engaging audiences for brands in recent years, due to the overwhelming increase in the use of social networking sites and...

After the Indian Government banned the popular short-form video app TikTok along with 58 other Chinese-origin apps, many ‘homegrown’ or Indian-made Tiktok alternatives quickly emerged to fill the gap. Even though the growth spurt of these Indian...

By now almost everyone is aware of how Facebook Inc. (NASDAQ:FB) always attempts to copy every other popular app that tries to compete with it in the social media space. However, as of late, this strategy of...

Does the ban on TikTok pave an excellent way for Instagram to gain the momentum in business? Yes, as soon as the Indian government imposed the ban on late hours of June 29th, out...

The social media behemoth Facebook is imposing stringent actions over the data harvesting companies who were supposedly using automated software for selling Instagram likes, followers and web scraping Facebook's private user data. Yes, this...

Every social media platform, whether it’s Facebook or Instagram, is driven by an algorithm that controls the content exposure. This is the formula that makes sure your content is shown to a wide range of users. The...