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Indian Influencers Struggle: Huge Followings Don’t Guarantee Big Earnings

In India's rapidly evolving influencer marketing industry, platforms like Instagram and Amazon are continually innovating to create additional income streams for content creators. These platforms aim to help creators monetize their content through subscriptions, virtual gifting, and sales commissions....

Facebook India Battles a Sea of Spam: Over 6.8 Million Content Removed In Just One Month

Meta Platforms, Inc. (NASDAQ: META) has been rigorously cracking down on harmful content on Facebook and Instagram for more than a decade. In April 2024, the company's efforts resulted in removing over 17.2 million pieces of bad content from...

Instagram Prioritizes Quality Over Quantity: New Updates Open Doors for Original Content Creators

In the dynamic world of social media, where content reigns supreme, Instagram stands as one of the prominent platforms for creators to showcase their talents and connect with audiences worldwide. However, the landscape hasn't always been fair, with larger...

Meta Q1 2024: Jaw-Dropping Surge in Revenue and Net Profit, But Reality Labs Burning Billions

Meta Platforms, Inc. (NASDAQ: META) has unveiled its financial results for the first quarter of 2024 and it is nothing short of remarkable. The tech giant has witnessed robust growth across its suite of apps and continues to forge...

X Loses Major Advertisers: Disney Boosts Instagram with a 40% Surge in Ad Spending

Last month, many industry titans, such as Walt Disney, Apple, IBM and Comcast, abruptly halted their advertisements on the X platform. This abrupt move was triggered by Elon Musk's controversial antisemitic posts and comments on the X platform, which stirred...

Meta’s Endless Efforts to Boost Ad Revenue Growth: Introducing Game-Changing Reels Ad Features

Imagine a world where your advertising campaigns are not just seen but experienced, your products are showcased like masterpieces, and your customers can effortlessly journey through your offerings with a mere swipe. Meta's latest game-changing Reels ad features are...

Festive Magic at Play: Video Content On Social Media Influences 80% of Indians’ Purchasing Decisions [REPORT]

India's festive season is just around the corner, and there is no good time for enthusiastic shoppers who are looking to snag some jaw-dropping deals on various products. A recent study conducted by YouGov and commissioned by Meta Platforms,...

Meta’s Threads: An Emerging Threat to Twitter’s Dominance?

Meta has finally launched Threads, a text-based social media platform. It is currently available on the Apple App Store and Google Play Store. Interestingly, Threads passed 5 million sign-ups within the first four hours of its public launch, reveals...

India Welcomes Meta Verified: Get Blue Tick on Facebook and Instagram Now

Unleashing a wave of excitement, Meta Platforms, Inc (NASDAQ: META) has opened the waiting list for Meta Verified to all Indian users. This means that any individual in India who meets the necessary criteria and has an Instagram or...

Meta’s years of fight against fake accounts and spam content on Facebook yields fruitful results

The explosive surge in social media usage has brought about an alarming rise in fake accounts and spam content, including explicit adult content and sexual activity. Yet, amidst this digital chaos, Meta Platforms, Inc. (NASDAQ: META) has boldly stepped forward...
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Kharagpur Data Science Hackathon 2025: Bigger, Bolder, and More Exciting Than Ever!

The Kharagpur Data Analytics Group, a student-driven research society at IIT Kharagpur, proudly presents the 5th edition of the...
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