The above graph represents IBM revenue by region, by year. In 2018, IBM posted total revenue of $79.59 billion, globally, with a negligible increase of 0.6% compared to the prior year. Over 46% of the company’s total revenue came from America region alone
IBM’s posted 1.7% YoY decrease in total revenue from America in 2018 to $36,994 million, with 1.7% YoY decrease as reported by the company in their annual report of 2018. This was due to the decline in both, North America and Latin America. Within North America, IBM’s revenue from the U.S. decreased 2.4% YoY but the revenue of IBM from Canada increased by 1.4% YoY (2% adjusted for currency). In Latin America, the revenue from Brazil decreased a minimal 0.9% YoY as reported (but grew 8% adjusted for currency) and revenue from Mexico increased 2.8% YoY (4% adjusted for currency).
On the other hand, nearly one-third of the company total revenue ($25,491 million) came from Europe/Middle East/Africa region in 2018. The total revenue of IBM from EMEA in 2018 increased a significantly, 4.5%, YoY (1% adjusted for currency). As per the company’s annual report 2018, IBM revenue from Germany and the UK increased a significant 8.0% YoY and 6.2% YoY, respectively. IBM’s revenue from Spain, France and Italy have also increased a notable 15.4%, 3.4% and 4% YoY, respectively.
Surprisingly, the year-over-year growth in IBM’s revenue in 2018 from the Asia Pacific region was flat (0.02%). IBM reported that IBM reported a marginal increase in revenue from Japan, while Australia grew 2.0% YoY. Surprisingly, IBM revenue from India and China, both have increased a notable 10.1% and 7.8% YoY, respectively.
It was 2011 when IBM revenue peaked to $106.9 billion, globally, the highest ever in the history of the company. Of that, a whopping $44.9 billion came from Americas.
Similarly, about $37 billion was the maximum revenue IBM has ever generated from the EMEA region in 2008. The region accounted for nearly 35% of the company’s total revenue. Since then it has constantly been declining.
IBM revenue from APAC has continued to disappoint. The year 2012 was the first time IBM’s revenue from the Asia Pacific had crossed $25 billion mark. In 2016, the company’s revenue from the Asia Pacific has reached to the lowest $16.9 billion. Since then it’s has been almost flat.
IBM Corporation: Additional Information
IBM (International Business Machines Corporation) is an American multinational information technology company, headquartered in Armonk, New York.
In 1911, IBM was founded by Thomas J. Watson at Endicott, New York, as the Computing-Tabulating-Recording Company (CTR) and later in 1924, it was renamed “International Business Machines” (IBM). As a globally integrated enterprise, the company currently operates in more than 175 countries. As of 2018, the number of employees in IBM/wholly owned subsidiaries crossed 350,000.
The company’s business model is built to support two principal goals: helping enterprise clients to move from one era to the next by bringing together innovative technology and industry expertise, and providing long-term value to shareholders.
IBM’s business segments include Technology Services & Cloud Platforms, Cognitive Solutions, Global Business Services, Systems & Technology, Global Financing and others.
In 2018, for the 26th consecutive year, IBM was awarded more U.S. patents than any other company. IBM’s 9,100 patents awarded in 2018 represent a diverse range of inventions in strategic growth areas for the company. Of the 9,100 patents granted to IBM in 2018, more than 1,600 were related to AI and 1,400 to cybersecurity – more than any other company in either area.
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