The above graph represents the share of Twitter advertising revenue by quarter, starting from fiscal Q1 2011 to Q2 2021. Interestingly, a whopping 82% of Twitter’s total revenue in Q2 2020 came from its advertising services. During the second quarter of 2020, the microblogging company reported a strong 23% YoY decline in its ad revenue, clocking $561.99 million. It is important to note that the share of Twitter’s ad revenue has consistently been declining since Q4 2019.
Share of Twitter Ad Revenue: History
|Source||Twitter Quarterly Reports|
|Note||Twitter fiscal year starts from January 1st|
As the graph shows, Twitter has always been generating a significant amount from its advertising segment, followed by Data licensing and other.
It was Q4 2018 when Twitter’s ad revenue reached record-high $791.36 million, registering 87.1% of the company’s total revenue in the quarter. The advertising revenue grew an impressive 22.8% when compared to the same period a year ago.
After not-so-encouraging quarterly growth in 2017, Twitter’s advertising revenue in 2018 once again paints the promising picture. Overall, Twitter posted an impressive 24% YoY growth in its annual advertising revenue, clocking $2.61 billion in 2018.
In Q1 2011, Twitter ad revenue accounted for nearly 64.5% of the company’s total revenue, bringing in $11.56 million. By the end of Q4 2011, the share of Twitter ad revenue to the company’s overall quarterly revenue increased to 79.09%, amounting to $32.59 million in revenue.
In Q1 2013, Twitter’s quarterly advertising revenue crossed the $100 million mark for the first time in history. Out of the total $114.3 million, a whopping 87.86% or $100.46 million Twitter generated from its advertising business. Interestingly, the ad revenue got doubled by the end of 2013.
Within the following four quarters, Twitter recorded nearly 100% growth in its advertising revenue once again. Twitter’s quarterly advertising revenue reached $432 million by the end of Q4 2014.
About Twitter Inc: Additional Information
Twitter Inc. (NYSE: TWTR) is a global social networking platform, created on March 21, 2006, by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams. The company is based in San Francisco, California, and has more than 35 offices around the world.
Twitter is a microblogging website/app where people around the world share their thoughts by posting a Tweet which includes text, images, videos, gifs. Initially, the Tweet limit was restricted to 140 characters, but on November 7, 2017, the company doubled its Tweet limit to 280 characters for all languages except Chinese, Japanese, and Korean.
In 2013, Twitter emerged as one of the ten most-visited websites on the Internet and has been described as “the SMS of the Internet”.
On November 6, 2013, Twitter priced its initial public offering (IPO) at $26 per share, which closed at $44.90 next day, giving the company a valuation of over $31 billion.
As of 2019, Twitter is ranked 41 of the top 500 websites on the web, Alexa web traffic analysis.
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