The above graph represents the growth in Twitter advertising revenue worldwide between Q1 2011 and Q4 2018. Twitter advertising revenue in Q4 2018 reached record-high $791.36 million, up 22.8% compared to the advertising revenue Twitter posted in the year-ago quarter.
After not-so-encouraging quarterly growth in 2017, Twitter’s advertising revenue in 2018 once again paints the promising picture. Overall, Twitter posted 24% YoY growth in 2018 to $2.61 billion in 2018.
It was Q1 2013 when Twitter’s quarterly advertising revenue crossed $100 million mark. By the end of the same year, Twitter doubled its quarterly advertising revenue. Within the following four quarters, Twitter recorded nearly 100% growth in its advertising revenue once again. Twitter’s quarterly advertising revenue reached $432 million by the end of Q4 2014.
Overall, Twitter quarterly revenue reached $908.83 million in Q4 2018 and, as usual, advertising accounted for over 85% of the company’s total revenue.
Twitter Inc. (NYSE:TWTR) is the fastest growing microblogging platform. Founded in 2006, Twitter soon became a popular social media platform and crossed 100 million users in 2012. The company launched its IPO in 2013 and valued $31 billion.
Twitter currently has 321 million active monthly users. In March 2018, Twitter is ranked the twelfth most visited website by Alexa’s web traffic analysis. However, due to the rising competition from Facebook and other social networking sites, Twitter failed to keep its growth rate intact in the last few years, Consequently, the company valuation tanked and hovering $25 billion currently.
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