The above graph represents Twitter revenue by quarter, starting from Q1 2011 to the recently completed quarter. Twitter quarterly revenue declined a notable 18.8%YoY in Q2 2020, amounting to $683.438 million. While on a quarterly basis, it was nearly 15.4% decline in its the company’s global revenue. The decline in revenue was primarily due to the decline in advertising revenue across all major markets.
It is important to note that the micro-blogging company generates a majority of its global revenue from the advertising services.
Growth in Twitter Revenue: History
|Source||Twitter Quarterly Reports|
|Note||Twitter fiscal year starts from January 1|
As observed from the graph, Twitter has always been recording its highest-ever quarterly revenue during the fourth quarter of the year, compared to the other three quarters of that particular year.
The breakthrough quarter for Twitter was back in Q2 2015 when the company’s global revenue crossed the $500-million milestone for the very first time. The company posted a whopping $502.38 million in revenue, with a year-over-year increase of 60.9%. Interestingly, within a year, the quarterly revenue of Twitter increased $99.6 million, to $601.96 million, globally.
Surprisingly, in Q1 2017, Twitter global revenue declined to 548.25 million, from $594.5 million in Q1 2016. That represented a notable 7.78% YoY decline, primarily due to the 11% YoY decline in the company’s advertising services revenue. This also represented a huge 23.6% QoQ decline from Q4 2016 when the total quarterly revenue hit a record 717.21 million.
Twitter achieved over $1 billion revenue milestone in Q4 2019. The company reported an applaudable 10.8% YoY and 22.3% QoQ growth in its quarterly revenue, totalling $1007.3 million.
About Twitter Inc: Additional Information
Twitter Inc. (NYSE: TWTR) is a global social networking platform, created on March 21, 2006, by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams. The company is based in San Francisco, California, and has more than 35 offices around the world.
Twitter is a microblogging website/app where people around the world share their thoughts by posting a Tweet which includes text, images, videos, gifs. Initially, the Tweet limit was restricted to 140 characters, but on November 7, 2017, the company doubled its Tweet limit to 280 characters for all languages except Chinese, Japanese, and Korean.
In 2013, Twitter emerged as one of the ten most-visited websites on the Internet and has been described as “the SMS of the Internet”.
On November 6, 2013, Twitter priced its initial public offering (IPO) at $26 per share, which closed at $44.90 next day, giving the company a valuation of over $31 billion.
As of 2019, Twitter is ranked 41 of the top 500 websites on the web, Alexa web traffic analysis.
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