Twitter Annual Revenue by Segment – FY 2011 – 2018

Twitter advertising revenue in 2018 increased significantly after posting the disappointing fiscal year 2017. Ad revenue accounted for 85% of the company's total revenue in fiscal in 2018.

The above graph represents the Twitter annual revenue by Segment, starting from 2011 to the most recent completed quarter. In 2018, Twitter’s annual revenue rose to $3.04 billion, clocking 24.5% YoY growth. The growth in Twitter revenue was primarily driven by advertising, which accounted for nearly 85% of total revenue in fiscal 2018. Twitter advertising revenue in 2018 reached $2.61 billion, a significant increase from the previous year. 

SourceTwitter Inc.
Graph ID222
Last UpdatedOctober 2019
NoteTwitter fiscal year starts from January 1 to December 31

After the dismal performance in 2017, the commendable growth in advertising revenue of Twitter in 2018 earned back investors’ confidence as well.

Twitter’s advertising revenue surpassed $1 billion mark in 2014. Soon after that, within just two years, Twitter posted over $2.24 billion in advertising revenue. Between 2011 and 2015, the YoY growth figure in Twitter advertising revenue beat the market expectations. Since 2016, amidst the rising competition from Facebook and LinkedIn, the growth in Twitter’s advertising revenue remained below expectations.

Nearly 15% of Twitter’s total revenue in 2018 came from Data Licensing and Others. With each passing year, Twitter’s revenue from Data Licensing and Others in on the constant rise, especially after crossing $100 million in 2014.

About Twitter

Twitter Inc. (NYSE:TWTR) is the fastest growing microblogging platform. Founded in 2006, Twitter soon became a popular social media platform and crossed 100 million users in 2012. The company launched its IPO in 2013 and valued $31 billion.

Twitter currently has 321 million active monthly users. In March 2018, Twitter is ranked the twelfth most visited website by Alexa’s web traffic analysis. However, due to the rising competition from Facebook and other social networking sites, Twitter failed to keep its growth rate intact in the last few years, Consequently, the company valuation tanked and hovering $25 billion currently.

The above graph is a part of Dazeinfo GraphFarm – the most trusted source of hundreds of thousands of market graphs. Our team of researchers mines millions of data points every month to bring the most updated and validated set of data points representing the comprehensive view in a graphical format. From mobile to e-commerce, from Retail to healthcare, from startups to SMEs we have carefully designed thousands of graphs for those who value and understand the importance of data visualisation.