The above graph represents the growth in Twitter Annual revenue by Segment from 2011 to the most recent quarter.
In 2018, Twitter’s annual revenue rose to $3.04 billion, clocking 24.5% YoY growth. The growth in Twitter revenue was primarily driven by advertising, which accounted for nearly 85% of total revenue in fiscal 2018. Twitter advertising revenue in 2018 reached $2.61 billion, a significant increase from the previous year. After the dismal performance in 2017, the commendable growth in advertising revenue of Twitter in 2018 earned back investors’ confidence as well.
Twitter’s advertising revenue surpassed $1 billion mark in 2014. Soon after that, within just two years, Twitter posted over $2.24 billion in advertising revenue. Between 2011 and 2015, the YoY growth figure in Twitter advertising revenue beat the market expectations. Since 2016, amidst the rising competition from Facebook and LinkedIn, the growth in Twitter’s advertising revenue remained below expectations.
Nearly 15% of Twitter’s total revenue in 2018 came from Data Licensing and Others. With each passing year, Twitter’s revenue from Data Licensing and Others in on the constant rise, especially after crossing $100 million in 2014.
Twitter Inc. (NYSE:TWTR) is the fastest growing microblogging platform. Founded in 2006, Twitter soon became a popular social media platform and crossed 100 million users in 2012. The company launched its IPO in 2013 and valued $31 billion.
Twitter currently has 321 million active monthly users. In March 2018, Twitter is ranked the twelfth most visited website by Alexa’s web traffic analysis. However, due to the rising competition from Facebook and other social networking sites, Twitter failed to keep its growth rate intact in the last few years, Consequently, the company valuation tanked and hovering $25 billion currently.