The above graph represents the worldwide Twitter revenue by year, starting from fiscal 2010 to 2021. Interestingly, in 2019, the microblogging platform reported its highest-ever annual revenue of $3,459.3 million ($3.46 billion), globally, with an appreciable 13.7% YoY growth. A whopping 87% of that came from advertising services.
Growth in Twitter Annual Revenue: History
|Note||Twitter fiscal year starts from January 1st|
Twitter achieved its first $1 billion annual revenue milestone in 2014. The company recorded an astonishing 111% YoY growth in its global revenue, increasing from $664.9 million in 2013 to over $1,403 million in 2014.
In just one year, Twitter’s global revenue surpassed the $2 billion milestone, with a yearly growth of 58.1%. However, the company took another couple of years to post an annual revenue above $3 billion.
Surprisingly, 2017 was the first time in the last 7 years when the social media company reported a year-over-year decline in its revenue. The annual revenue of Twitter declined a 3.4%, to $2,443.3 million. The decline in overall revenue was primarily due to the decline in Twitter’s advertising revenue, declined from $2.2 billion in 2016 to $2.1 billion in 2017.
About Twitter Inc: Additional Information
Twitter Inc. (NYSE: TWTR) is a global social networking platform, created on March 21, 2006, by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams. The company is based in San Francisco, California, and has more than 35 offices around the world.
Twitter is a microblogging website/app where people around the world share their thoughts by posting a Tweet which includes text, images, videos, gifs. Initially, the Tweet limit was restricted to 140 characters, but on November 7, 2017, the company doubled its Tweet limit to 280 characters for all languages except Chinese, Japanese, and Korean.
In 2013, Twitter emerged as one of the ten most-visited websites on the Internet and has been described as “the SMS of the Internet”.
On November 6, 2013, Twitter priced its initial public offering (IPO) at $26 per share, which closed at $44.90 next day, giving the company a valuation of over $31 billion.
As of 2019, Twitter is ranked 41 of the top 500 websites on the web, Alexa web traffic analysis.
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