The above graph represents Twitter quarterly revenue by segment, starting from Q1 2011 to Q2 2020. The global revenue of Twitter in Q2 2020 declined 19% YoY to $683.44 million. Interestingly, advertising services still account for over 82% of the company’s total revenue. Twitter ad revenue in Q2 2020 declined a notable 23% YoY, from $727.12 million to $561.99 million. On a quarterly basis, the company’s ad revenue declined 18%. While Twitter revenue from Data licensing and other increased a modest 6% YoY during the second quarter, amounting to $121.44 million.
|Source||Twitter Quarterly Reports|
|Note||Twitter fiscal year starts from January 1st|
In Q4 2018, Twitter posted its highest-ever quarterly revenue of $908.83 million. The revenue recorded by Twitter increased handsomely by $150.72 million registering a surge of 19.88% QoQ in Q4 2018.
In Q4 2018, Twitter advertising revenue reached an all-time high of $791.36 million, with 22.83% YoY growth. On a quarterly basis, the revenue increased by $142.14 million registering a surge of 21.78% QoQ in Q4 2018.
Interestingly, Q3 2015 was the first time when Twitter ad revenue crossed the $500-million mark, globally. In the next three months, it surpassed the $600 million revenue milestone.
Data Licensing and Others
In Q4 2018, Data Licensing and Other segment recorded an impressive 34.55% YoY growth in revenue, amounting to $117.47 million – it also happens to be its highest revenue Twitter generated from Data Licensing and Other till date. On a quarterly basis, the segment’s revenue increased by $9.17 million registering a surge of 8.46% QoQ in Q4 2018.
In Q2 2018, Twitter Data Licensing and other revenue crossed the $100 million mark for the first time.
About Twitter Inc: Additional Information
Twitter Inc. (NYSE: TWTR) is a global social networking platform, created on March 21, 2006, by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams. The company is based in San Francisco, California, and has more than 35 offices around the world.
Twitter is a microblogging website/app where people around the world share their thoughts by posting a Tweet which includes text, images, videos, gifs. Initially, the Tweet limit was restricted to 140 characters, but on November 7, 2017, the company doubled its Tweet limit to 280 characters for all languages except Chinese, Japanese, and Korean.
In 2013, Twitter emerged as one of the ten most-visited websites on the Internet and has been described as “the SMS of the Internet”.
On November 6, 2013, Twitter priced its initial public offering (IPO) at $26 per share, which closed at $44.90 next day, giving the company a valuation of over $31 billion.
As of 2019, Twitter is ranked 41 of the top 500 websites on the web, Alexa web traffic analysis.
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