How A Professional Tech Writer Can Market Your Business?

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Aarzu Khan
A full-time data scientists and a part-time industry analyst; still learning power of effective presentation and firm believer of the thought "Numbers are always magical". Love to be in the network of people who 'know' how to respect their time and keep others engaged in meaningful activities.

The product is ready after much designing, planning, and execution. What is it that is required now?

An in-detail description and functionality manual that is flawless, yet something that is easy to understand and follow by the user. What is required now? Well, Who is required now?

A writer who is professional in his work and knows what the product is, what the customers want and how he can help in marketing the product with just his writing. 

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Any company, big or small, or a startup rarely can boast of having an in-house professional writer for their business-related writings. Thus, when the need arises, the daunting task is assigned to the clueless engineer, marketing employee or even the tech guy who has just the basic knowledge of how to write and what to write.

Another commonly made mistake in hiring a professional tech writer is cutting costs and zeroing in the misfit or the unprofessional writer in order to compensate for the less budget. Hiring a professional is surely expensive but they can be beneficial to your business in way of marketing. 

So, here is some value addition a professional tech writer can bring.

Clearer communication

The user manual is a reflection of your company and the way it is presented, well-written, easy to understand and informative, will say a lot about your organization. A professional tech essay writer knows to translate the complex jargons into simple easy to understand words and sentences that will make it easy for the end users to understand and comprehend. A well-written manual will help the customers identify with your brand and help you meet your designated target. 

Cost reduction

Contrary to the belief, hiring a professional tech writer will help you in cost reduction. A well-written manual that can be easily understood attracts fewer calls of doubts and queries as the manual is detailed and informative; thereby, it eliminates the need for hiring additional customer care department staff to answer queries and doubts.

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Scalability

Hiring a professional tech writer gives you the freedom to hire and fire the person as and when required and depending on the project. Also, you can hire as many writers you require as per the demand of the product and lay them off on the completion of the project. Also, the responsibility of training, managing accounts and expenditures of the writer or team of writers are on the Consultant company leaving you to focus on more important aspects of the business.

Formatting and professional presentation

A professional tech writer has the expertise to make your manual look good and the presentation quite professional. Documentation is an essential part of your brand and the use of colours, fonts, layouts and such give them a formal and professional look that has a positive impact on your brand, thereby, helping you in marketing your business

Manual from the user’s point of view

The professional writer often dons the role of an end user’s advocate, writing and designing the manual such that it is understood by the end users. This helps in connecting better with the customers on a larger scale.

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