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How A Professional Tech Writer Can Market Your Business?

The product is ready after much designing, planning, and execution. What is it that is required now?An in-detail description and functionality manual that is flawless, yet something that is easy to understand and follow by the user. What is required now? Well, Who is required now?A writer who is professional in his work and knows what the...

Consumers Are Now Seeking Brand Transparency On Social Media, More Than Ever Before! [REPORT]

If asked to conjure up a position for yourself, where you can decide the value noteworthy brands bring to the world, which one would be the first-rate attribute? What exactly would you want most from the companies you support? Is it the brand's ability to cater more audience? Or is it the brand's right stuff, working in to deliver...

Misguided Practices that Can Ruin Any Marketing Campaign

bad marketing practices
Most small business owners don’t like to focus on the negative. After all, to be a successful entrepreneur, you have to have a vision. And rarely does that vision linger on the possibility of failure. However, sometimes the best way to achieve a positive outcome is to first foresee possible shortcomings. Plus, one common trait of successful business owners...

The Most Essential Digital Branding Trends Every Entrepreneur Must Be Following Right Now

digital branding trends 2017
The digital marketing industry keeps evolving every year, and the branding techniques followed by the companies keep varying based on the current trend. It’s said that brands are fabricated on cultural DNA and will evolve with the time and changing customer desires. It is often good to observe what the market leaders are following and also analyse what they...

Twitter Can Help Generating 3% – 20% More Revenue for Businesses [ REPORT]

In an online business, customer service experience plays a pivotal role. It shapes the future relationship between the customers and the brand. A better service leads to higher rate of customer retention and also adds new customers to the business. Twitter Inc. (NYSE: TWTR) recently conducted a research study in the U.S. to figure out the potential revenue benefit...

Times and Technology: Should Microsoft Look to Rebrand Itself?

microsoft to rebrand
Microsoft. A name that is familiar to one and all, a brand that is known well beyond the reaches of most Silicon Valley companies. However despite the immense brand recognition that Microsoft Corporation (NASDAQ:MSFT) commands in the realms of technology, and beyond; they have never been able to become synchronous with a product or action.While Windows has been dominant...

Facebook, Google Amazon Logos: What Startups Must Learn From These !

Logo Branding
The most important aspect of any business is branding. The brand is your promise to the customer, and as Philip Kotler, the marketing genius, says,' if you are not a brand, you are not a commodity'. As a startup, there are a number of issues which will require your immediate attention, but a brand building is as important as...

Does a Customer Loyalty Program Increases Brand Loyalty?

drivers-for-brand-loyalty-2015
A Customer Loyalty Program is an engagement by Marketers to engage with customers with the intent to increase brand loyalty which in turn leads to increased brand purchases. These programs are often in terms of discounts, freebies, event invitations, etc. How do customers react to such programs? A survey conducted by Bond Brand Loyalty with over 11,000 North American...

From Customer to Brand Advocate: How to Generate Brand Loyalty

brand_loyalty_paper
Gone are the days of the hot-shot, slick salesman strategy. In the current marketing climate, consumers are beginning to ignore blatant advertisements and have turned instead to social communities for product and business reviews. With this in mind, social CRM tools have been widely adopted by companies, but the problem still exists with how exactly a company makes use...

The Importance Of Brand Publishing In 2015

brand-publishing
Content marketing trend predictions for 2015 have accurately recognized the growing importance of brand publishing, not only as a marketing strategy, but also as a method of developing a brand identity. Brand publishing is not reserved just for the biggest names - small and medium-sized businesses can also benefit from this practice, as it helps with brand positioning and...

Say Hello To The New World of Socio Digital Marketing

social digital marketing
We are well and truly into the digital age, and the number proves it - 3 billion internet users and over 2 billion social media users. The web is awash with tips and techniques on SEO, mobile strategy, becoming an authority in social media, PPC and the list go on. We can’t help thinking that many of us have...

Startups MUST Watch Their Brand Reputation Online And Offline Both !

The Internet is a vast, unregulated community of 3.4 billion people and it has both useful and challenging sides. The free availability of information plays an important and, often, positive role. However, this also means information that disparages you and may affect your image is there for all to see. This could have an impact on your business and...

Branding For Startups Is More Than An Image: Go Beyond Logo And Followers !

Branding is an integral part of every company; it’s how clients come to know and love, or hate, their services. It encompasses everything about the company, its culture, its mission statement, right down to the language used in its corporate emails. So when first starting out, it’s important to make sure that everything matches across the board so that...

41% Of World Wide Shoppers Prioritize Price While Switching Brands! Followed By Quality (26%) And Service Agreement (15%). [STUDY]

Customer loyalty is the most decisive factor for any brand to remain at the top of the ladder and promote a continuous flow of income. Many shopaholics buy newly launched products from emerging brands or retail stores but hardly a handful of them turn out to be loyal customers and continue associations in the long run.Setting optimum price based on demand and other conditions,...

Nearly 75% Of YouTube Users Tend To Publicize Their Favorite Brands! Revamped Comment Section Likely To Benefit Brands [STUDY]

YouTube, a daily go-to website has emerged as a platform that most large companies find impossible to ignore. After search giant Google Inc. (NASDAQ:GOOG), YouTube is the second largest search engine with more than 3 Billion search queries every month. Web users love to consume information in the form of video content. Brands should utilize the platform in an effective way by...

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YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

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