Branding

As a general rule, reviewing business best practices is not considered an exciting task. Rather, most business leaders would prefer to focus on implementing new marketing and advertising strategies than reviewing their previous efforts. However, as any successful professional...

With more businesses than ever before clamouring for customers’ attention, it can feel almost impossible making your brand stand out in the crowd. It’s tempting to think that the only reason the biggest players made it to the dizzying...

The “Three Stripes” of Adidas or KFC’s “Colonel Sanders” with a wide grin–The significance of a brand logo require no reiteration. No wonder companies splurge when it comes to creating an identity for their brand. Take the English Oil...

The product is ready after much designing, planning, and execution. What is it that is required now? An in-detail description and functionality manual that is flawless, yet something that is easy to understand and follow by the user. What...

If asked to conjure up a position for yourself, where you can decide the value noteworthy brands bring to the world, which one would be the first-rate attribute? What exactly would you want most from the companies you support?...

Most small business owners don’t like to focus on the negative. After all, to be a successful entrepreneur, you have to have a vision. And rarely does that vision linger on the possibility of failure. However, sometimes the best...

The digital marketing industry keeps evolving every year, and the branding techniques followed by the companies keep varying based on the current trend. It’s said that brands are fabricated on cultural DNA and will evolve with the time and...

In an online business, customer service experience plays a pivotal role. It shapes the future relationship between the customers and the brand. A better service leads to higher rate of customer retention and also adds new customers to the...

Microsoft. A name that is familiar to one and all, a brand that is known well beyond the reaches of most Silicon Valley companies. However despite the immense brand recognition that Microsoft Corporation (NASDAQ:MSFT) commands in the realms of...

The most important aspect of any business is branding. The brand is your promise to the customer, and as Philip Kotler, the marketing genius, says,' if you are not a brand, you are not a commodity'. As a startup,...