Branding

How Brands Can Stand Out in a Crowded Marketplace

With more businesses than ever before clamouring for customers’ attention, it can feel almost impossible making your brand stand out in the crowd. It’s tempting to think that the only reason the biggest players made it to...

The Billion Dollars Valuation Journey Starts From A Perfect Logo Design!

The “Three Stripes” of Adidas or KFC’s “Colonel Sanders” with a wide grin–The significance of a brand logo require no reiteration. No wonder companies splurge when it comes to creating an identity for their brand. Take the...

How A Professional Tech Writer Can Market Your Business?

The product is ready after much designing, planning, and execution. What is it that is required now? An in-detail description and functionality manual that is flawless, yet something that is easy to understand and follow by the user. What...

Consumers Are Now Seeking Brand Transparency On Social Media, More Than Ever Before! [REPORT]

If asked to conjure up a position for yourself, where you can decide the value noteworthy brands bring to the world, which one would be the first-rate attribute? What exactly would you want most from the companies you support?...

Misguided Practices that Can Ruin Any Marketing Campaign

Most small business owners don’t like to focus on the negative. After all, to be a successful entrepreneur, you have to have a vision. And rarely does that vision linger on the possibility of failure. However, sometimes the best...

The Most Essential Digital Branding Trends Every Entrepreneur Must Be Following Right Now

The digital marketing industry keeps evolving every year, and the branding techniques followed by the companies keep varying based on the current trend. It’s said that brands are fabricated on cultural DNA and will evolve with the time and...

Twitter Can Help Generating 3% – 20% More Revenue for Businesses [ REPORT]

In an online business, customer service experience plays a pivotal role. It shapes the future relationship between the customers and the brand. A better service leads to higher rate of customer retention and also adds new customers to the...

Times and Technology: Should Microsoft Look to Rebrand Itself?

Microsoft. A name that is familiar to one and all, a brand that is known well beyond the reaches of most Silicon Valley companies. However despite the immense brand recognition that Microsoft Corporation (NASDAQ:MSFT) commands in the realms of...

Facebook, Google, Amazon Logos: What Startups Must Learn From These !

The most important aspect of any business is branding. The brand is your promise to the customer, and as Philip Kotler, the marketing genius, says,' if you are not a brand, you are not a commodity'. As a startup,...

Does a Customer Loyalty Program Increases Brand Loyalty?

A Customer Loyalty Program is an engagement by Marketers to engage with customers with the intent to increase brand loyalty which in turn leads to increased brand purchases. These programs are often in terms of discounts, freebies, event invitations,...

Latest News

Microsoft 365: Corporate Privacy Invader Masked As A Collaboration Tool?

Microsoft 365, a line of online subscription services offered by Microsoft to better collaborate in your workspace,...
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End Of Free Ride For Ola And Uber: GOI Sets New Rules For Cab Aggregators!

For long Ola and Uber have been enjoying the free ride on charging surge price from customers and paying low commission to...

Hundreds Of Email Accounts Of C-Level Executives Are Up For Sale, And It’s Scary!

The email accounts of numerous C-level executives around the world have been compromised and a threat actor is now selling their credentials...

Backed By First-Time Shoppers, Flipkart And Amazon Dominated Festive Online Sales in India

It seems like Flipkart and Amazon squeezed the most out of the month-long festive season in India as they have minted close...

Amazon Gets Slapped With Penalty As GOI Prepares To Tighten The Noose On Ecommerce Players!

In a recent move, the Indian Government slapped Amazon on its wrist for not mentioning the country of origin detail for products...