Branding

What is the Value of Auditing a Marketing Campaign?

As a general rule, reviewing business best practices is not considered an exciting task. Rather, most business leaders would prefer to focus on implementing new marketing and advertising strategies than reviewing their previous efforts. However, as any successful professional...

How Brands Can Stand Out in a Crowded Marketplace

With more businesses than ever before clamouring for customers’ attention, it can feel almost impossible making your brand stand out in the crowd. It’s tempting to think that the only reason the biggest players made it to the dizzying...

The Billion Dollars Valuation Journey Starts From A Perfect Logo Design!

The “Three Stripes” of Adidas or KFC’s “Colonel Sanders” with a wide grin–The significance of a brand logo require no reiteration. No wonder companies splurge when it comes to creating an identity for their brand. Take the English Oil...

How A Professional Tech Writer Can Market Your Business?

The product is ready after much designing, planning, and execution. What is it that is required now? An in-detail description and functionality manual that is flawless, yet something that is easy to understand and follow by the user. What...

Consumers Are Now Seeking Brand Transparency On Social Media, More Than Ever Before! [REPORT]

If asked to conjure up a position for yourself, where you can decide the value noteworthy brands bring to the world, which one would be the first-rate attribute? What exactly would you want most from the companies you support?...

Misguided Practices that Can Ruin Any Marketing Campaign

Most small business owners don’t like to focus on the negative. After all, to be a successful entrepreneur, you have to have a vision. And rarely does that vision linger on the possibility of failure. However, sometimes the best...

The Most Essential Digital Branding Trends Every Entrepreneur Must Be Following Right Now

The digital marketing industry keeps evolving every year, and the branding techniques followed by the companies keep varying based on the current trend. It’s said that brands are fabricated on cultural DNA and will evolve with the time and...

Twitter Can Help Generating 3% – 20% More Revenue for Businesses [ REPORT]

In an online business, customer service experience plays a pivotal role. It shapes the future relationship between the customers and the brand. A better service leads to higher rate of customer retention and also adds new customers to the...

Times and Technology: Should Microsoft Look to Rebrand Itself?

Microsoft. A name that is familiar to one and all, a brand that is known well beyond the reaches of most Silicon Valley companies. However despite the immense brand recognition that Microsoft Corporation (NASDAQ:MSFT) commands in the realms of...

Facebook, Google, Amazon Logos: What Startups Must Learn From These !

The most important aspect of any business is branding. The brand is your promise to the customer, and as Philip Kotler, the marketing genius, says,' if you are not a brand, you are not a commodity'. As a startup,...

Latest News

Future Retail Can’t Sell Its Assets To Reliance Retail: Singapore Tribunal

In a double victory for Amazon, the Singapore International Arbitration Centre (SIAC) has denied Future Retail's appeal to lift the temporary suspension...