Misguided Practices that Can Ruin Any Marketing Campaign

Must Read

The Growth of OTT: Blip in the Radar Or a Real Threat to Traditional TV?

People are attached to their smartphones way more than they're to any other gadget. In fact, the average person...

Are You A Gaming Geek: ‘Five Commandments’ Before You Buy Video Games Online !

Does your day start with joysticks instead of coffee mugs? Or as a kid your best friends were the...

Top Softwares for Business in 2021 That Every Startup Entrepreneur Must Use

In the conditions of the global pandemic and economic crisis, small and medium-sized businesses face different problems and do...

Most small business owners don’t like to focus on the negative. After all, to be a successful entrepreneur, you have to have a vision. And rarely does that vision linger on the possibility of failure. However, sometimes the best way to achieve a positive outcome is to first foresee possible shortcomings. Plus, one common trait of successful business owners is the ability to recognize when something isn’t working. With that in mind, today we’re going to focus on several bad practices that can sink even the most prodigious marketing strategy –– and how you can work to avoid them as well.

Putting Your Eggs in One Basket 

Finding a tagline, ad, or content offer that works is a fantastic way to start an effective marketing campaign. But it can’t be the only way forward. Rather, if you really want to see your company grow, you need to have a diverse array of marketing efforts working to bolster every aspect of your business. Relying too much on one element of a marketing campaign to support the others isn’t just bad practice –– it’s unsustainable.

Flying on Autopilot

Too many business owners view a marketing campaign as a cure-all –– a solution that’ll constantly yield the same results it always has. Unfortunately, that’s simply not the case. The online consumer is sophisticated and new trends are always emerging in e-commerce. In addition, it’s foolhardy in the extreme to believe your competitors won’t take steps to try and outrank you on search engines. So just because you occupy a high spot on Google currently, don’t assume you’ll be able to rely on old methods forever.

Advertisements

Ignoring the Details

It’s easy to get distracted by the big picture, and the possibilities of grandiose results when you first begin a new marketing campaign. What separates the best marketers from the chasing pack though, is their ability to sweat the small stuff. Identifying long-tail keywords is one innovative, yet highly detailed, an element of a dynamite marketing campaign. That’s because online consumers don’t use vague terminology when they make a business search; instead, they’re usually very specific. They don’t search for general terms like “lab equipment” for instance. Rather, they search for a “serum separator tube,” or “drawing needles.” Missing out on these little victories could hamper an otherwise stellar marketing strategy.

Under-Analyzing

Astounding though it may sound, plenty of companies spend hundreds, if not thousands, of dollars a week on marketing resources and never bother to properly study the results. Though this borders on negligence, many small businesses will never truly examine their marketing strategy or the latent potential therein. Though it might not be the most glamorous work, pouring over the numbers at the end of each month is worth your time. In the end, it’s your money –– you need to ensure it’s being spent properly!

Breaking the Rules

Though we’ve catalogued some truly poor marketing practices to this point, none are such egregious mistakes that you can’t recover from them. Alternatively, there are some things that just plain and simple shouldn’t be done by anyone –– ever. Flaunting rules that search engines have set up to maintain the integrity of other sites is one way to absolutely demolish your good work, and will result in a hefty penalty for your transgression. The most obvious, and the easiest to avoid, is plagiarism. Don’t ever give in to the temptation to repurpose someone else’s work as your own. Not only will it fail to pay off in the short term, but it will wreak damage on your company for years to come. Indeed, some businesses caught stealing others’ work have never fully recovered from search-engine related sanctions handed down. Avoid this –– and all the other bad habits mentioned above –– and you’ll be well on your way to creating a marketing campaign that’s perfect for your business.

Conclusion 

No small business purposefully intends to make a mistake when marketing themselves. And the truth is, the more you learn from your mistakes, the better positioned you’ll be in the future. Don’t let your errors get you down; instead, take each lesson as it comes and moves on. You’ll be better off because of it.

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Advertisements

Latest News

Apple AirTag: An Effective Tool For Thieves To Steal Cars

Thieves have left no stone unturned to make the most of every new technology invented. No matter how hard...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This