Branding

The Importance Of Brand Publishing In 2015

Content marketing trend predictions for 2015 have accurately recognized the growing importance of brand publishing, not only as a marketing strategy, but also as a method of developing a brand identity. Brand publishing is not reserved just for the...

Say Hello To The New World of Socio Digital Marketing

We are well and truly into the digital age, and the number proves it - 3 billion internet users and over 2 billion social media users. The web is awash with tips and techniques on SEO, mobile strategy, becoming...

Startups MUST Watch Their Brand Reputation Online And Offline Both !

The Internet is a vast, unregulated community of 3.4 billion people and it has both useful and challenging sides. The free availability of information plays an important and, often, positive role. However, this also means information that disparages you...

Branding For Startups Is More Than An Image: Go Beyond Logo And Followers !

Branding is an integral part of every company; it’s how clients come to know and love, or hate, their services. It encompasses everything about the company, its culture, its mission statement, right down to the language used in its...

41% Of World Wide Shoppers Prioritize Price While Switching Brands! Followed By Quality (26%) And Service Agreement (15%). [STUDY]

Customer loyalty is the most decisive factor for any brand to remain at the top of the ladder and promote a continuous flow of income. Many shopaholics buy newly launched products from emerging brands or retail stores but hardly a handful...

Nearly 75% Of YouTube Users Tend To Publicize Their Favorite Brands! Revamped Comment Section Likely To Benefit Brands [STUDY]

YouTube, a daily go-to website has emerged as a platform that most large companies find impossible to ignore. After search giant Google Inc. (NASDAQ:GOOG), YouTube is the second largest search engine with more than 3 Billion search queries every month. Web users...
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Latest News

TikTok Acquisition: Not A Cake Walk for Microsoft

After President Trump announced an order banning US companies' transactions with Chinese businesses, which is set to...
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Can ‘Made In India’ Twitter Alternative Replicate Twitter’s Success?

The popular microblogging platform Twitter has a new Indian clone and it is all set to capture the non-English users in the...

Worldwide Traditional PC Shipments by Quarter

The above graph represents the worldwide traditional PC shipments by quarter,...

TikTok Stars Are Fighting an Uphill Battle

2020 has proven to be a difficult year for many Chinese-origin apps, including the wildly popular short video app, TikTok. Many Chinese...

Google Is Changing the Face of Global Health

COVID-19 is easily the most catastrophic global health crisis of the 21st century. As July 2020 came to a close, case counts...