Branding

Does a Customer Loyalty Program Increases Brand Loyalty?

A Customer Loyalty Program is an engagement by Marketers to engage with customers with the intent to increase brand loyalty which in turn leads to increased brand purchases. These programs are often in terms of discounts, freebies, event invitations,...

From Customer to Brand Advocate: How to Generate Brand Loyalty

Gone are the days of the hot-shot, slick salesman strategy. In the current marketing climate, consumers are beginning to ignore blatant advertisements and have turned instead to social communities for product and business reviews. With this in mind, social...

The Importance Of Brand Publishing In 2015

Content marketing trend predictions for 2015 have accurately recognized the growing importance of brand publishing, not only as a marketing strategy, but also as a method of developing a brand identity. Brand publishing is not reserved just for the...

Say Hello To The New World of Socio Digital Marketing

We are well and truly into the digital age, and the number proves it - 3 billion internet users and over 2 billion social media users. The web is awash with tips and techniques on SEO, mobile strategy, becoming...

Startups MUST Watch Their Brand Reputation Online And Offline Both !

The Internet is a vast, unregulated community of 3.4 billion people and it has both useful and challenging sides. The free availability of information plays an important and, often, positive role. However, this also means information that disparages you...

Branding For Startups Is More Than An Image: Go Beyond Logo And Followers !

Branding is an integral part of every company; it’s how clients come to know and love, or hate, their services. It encompasses everything about the company, its culture, its mission statement, right down to the language used in its...

41% Of World Wide Shoppers Prioritize Price While Switching Brands! Followed By Quality (26%) And Service Agreement (15%). [STUDY]

Customer loyalty is the most decisive factor for any brand to remain at the top of the ladder and promote a continuous flow of income. Many shopaholics buy newly launched products from emerging brands or retail stores but hardly a handful...

Nearly 75% Of YouTube Users Tend To Publicize Their Favorite Brands! Revamped Comment Section Likely To Benefit Brands [STUDY]

YouTube, a daily go-to website has emerged as a platform that most large companies find impossible to ignore. After search giant Google Inc. (NASDAQ:GOOG), YouTube is the second largest search engine with more than 3 Billion search queries every month. Web users...

Latest News

The Future of Apple MacBook Pro M1 Seems To Be In Question

If you're thinking of buying a new MacBook Pro with M1 chipset then stop and give this article a...