The Most Essential Digital Branding Trends Every Entrepreneur Must Be Following Right Now

Must Read

Free Netflix in India: A Result of Slow Growth In Q3 2020?

Netflix is testing a new strategy that could lead to free Netflix in India. The online streaming...

Jio Pages: The Indian Browser Reliance Is Betting On Now!

Looks like Reliance wants to establish Jio as a synonym of technology. After launching a fleet of...

Tesla First Cancels Return Policy And Now Cuts Warranty Period

Just last week Elon Musk surprised everyone by cutting the price of Tesla Model S twice in...

The digital marketing industry keeps evolving every year, and the branding techniques followed by the companies keep varying based on the current trend. It’s said that brands are fabricated on cultural DNA and will evolve with the time and changing customer desires. It is often good to observe what the market leaders are following and also analyse what they are doing right which led to their success. You should also understand what went wrong and learn from their failures. Faking comments and reviews of your products, likes or shares can lead to your social media page getting banned, and you will lose the trust of your customers. You must not post too much content with an excessive focus on keywords since the search engine algorithms are getting smarter every day and this will only land your website in trouble.

Mobile Communications are Crucial for Branding

As every customer has a smartphone in their pocket nowadays, many organizations are starting to leverage mobile-first communication for promoting their brands. Most customers expect businesses to provide a Mobile App for better engagement and support. People use Mobile Apps for day-to-day activities like booking tickets, ride-sharing services, ordering food, paying their bills etc. You should make your apps interesting and useful to entice your customers. Several brands like Airbnb and Starbucks have remained successful in their businesses by re-inventing their mobile apps which appeased their customers.

Mobile storytelling is also getting popular with brands using short videos, gaming elements and infographics to engage their Mobile customers. Brands are using Mobile Apps to improve their customer services and gain brand loyalty. Another powerful tool for branding is text message marketing through SMS notifications. Apps like Instagram, WhatsApp and Facebook are used extensively by mobile users to know about the brands which should be leveraged by the marketing companies.

Advertisements

Video Plays a Vital Role in Storytelling and Brand Messaging

In 2017, Videos are getting extremely popular and even smaller brands are using short videos taken with a minimal budget to promote their brand. Creative videos are the best choice to engage your customers and provide meaningful insights about your brand. All the social media platforms like Facebook, Google+, Instagram and Twitter etc. support the sharing of marketing videos which has led to this trend of branding through marketing videos.

With the introduction of Facebook Live, the views have grown tenfold from 1 billion to 10 billion year-on-year. Videos help you to offer a rich and meaningful experience to your target audience, and they can effectively communicate your brand ideologies and motives. YouTube alone gets more than 6 billion views every month, and many small businesses prefer promoting their brand through YouTube videos since it’s the cost-effective way to reach a wider target audience. Live streaming of promotional events is also used by brands extensively to gain the attention of their potential customers.

Virtual Reality is the Next Big Thing:

Many brands are using virtual reality technology nowadays for creating immersive product commercials. Many VR products are available in the market nowadays like Oculus Rift, HTC Vive, Samsung VR headset etc. Many big companies are investing a lot of money to experiment VR technology in the marketing front. StubHub is an online ticket marketing place which is testing the use of VR technology to help visitors get a realistic view of their seat locations before deciding to make a purchase. Another example is the use of VR tech by a digital marketing company to showcase the customers as to how weddings will feel and look like at several luxury venues. Virtual Reality is gaining increasing popularity in all the sectors like education, real estate, gaming, and healthcare etc. and brands are finding new ways to market their products with help of this growing technology.

Personalization

One of the important shifts in branding recently is the increasing popularity of personalized branding and marketing. The brands are using data to offer a personalized experience for their customers, and it’s becoming a popular trend. For example, you will get push notifications and pop-up ads about special offers as you walk near a Fashion store in a mall. Similarly, companies are sending personalized emails and newsletters to their customers for promoting their products. Re-targeting, “near me” moments and local marketing are extensively leveraged by small business to gain more customer interest. Re-targeting is currently a popular advertising technique in which personal ads are targeted to customers based on their previous internet actions. Technologies like Big data, Machine learning and various algorithms for data collection and analysis are helping business to deliver real-time personalized branding messages to their potential customers.

Social Media Engagement for Building Connections and Brand Loyalty

Till now, social media remains the vital branding medium to build connections and increase the customer base. You should also use social media to respond your customer queries and feedback instantly in order to gain their trust and build an emotional connection. Social media platforms like Twitter, Facebook, Google+, Instagram, Tumblr etc. are used by customers to build connections and market their products. Visuals play a vital role in social media branding, and you should create attractive profiles and social media pages in order to engage your customers. Content marketing is also very important through social media, and you should create useful and relevant content with meaningful infographics which will engage your customers and gain their trust.

Advertisements

Increasing Use of AI and Big Data in Branding Industry

Artificial Intelligence and Big data are important technologies used by brands to improve their marketing. Companies are using Big data analytics to obtain behavioural information about their customers and to offer personalized experiences. Branding for businesses through AI-based platforms is now a hot trend in the marketing industry. Tools based on Artificial intelligence and machine learning algorithms are increasingly used by marketing companies for web design, logo design and rapid creation of other branding elements. AI-based tools are considered a cost-effective way for small business to create their marketing materials than hiring professional designers.

As more and more people access the internet through tablets and smartphones, it’s essential for your branding strategies to be mobile-centric. By adopting the latest branding techniques, you can engage your customers in a better way and build long-lasting relationships.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Google Boots Out 3 Immensely Popular Android Apps from Play Store: Questions About Content Policing Resurface

With such a flourishing wilderness of Android apps on the Google Play Store, there is every likelihood...

Reliance Future Group Deal In The Soup: SIAC Orders To Put The Deal On Hold

When Reliance agreed to acquire Future Group for $3.4 billion, recently, the share of Reliance Industries Limited rallied on the stock market....

Can Facebook Be Trusted For Newly Announced Hosting and Shopping Services?

Every coin has two sides. For Facebook Inc. (NASDAQ:FB), the positive side says that it has launched interesting, new features to further...

When the Going Gets Tough, the Tough Gather Online

Tech shows; we all know them, love them, and wish we could get to them. Unfortunately, that's not always possible. Or is...

Flipkart, Amazon Hurtle To Secure Their Slice in Aditya Birla Fashion

The battle conch for the festive season has already been blown. Now in a bid to take control of a new frontier,...

Jio Pages: The Indian Browser Reliance Is Betting On Now!

Looks like Reliance wants to establish Jio as a synonym of technology. After launching a fleet of Jio products in the last...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This