Truecaller, a mobile number identification app has achieved the milestone of 100 million daily active users (DAUs), the company has announced today. The company has strengthened its foothold in the market and leapfrogged from 100 million monthly active users (MAUs) to 100 million DAUs in less than a year.
Launched as a simple Caller ID and Spam blocking app in 2009, Truecaller has come a long way. In the last few years, the company has added many new features to make Truecaller app more adorable. Smartphone users worldwide are making use of the app as a full-fledged communications platform for calls, SMS, Flash Messages and payment services.
It was so big, in fact, that Truecaller is pleased and excited to announce that we now have more than 100 million daily active users using our app for their daily communication. There are only a handful of mobile-only services that impact as many users each and every day, and we are humbled to be able to join this exclusive group’, says Alan Mamedi, Co-Founder and CEO of Truecaller.
Truecaller is one of the most popular caller ID apps that allow people to refrain themselves from receiving unwanted calls. In emerging markets, likes of Africa, it has either started or planning to roll out its online payment services as well.
Besides being helpful for general smartphone users, the app has emerged as a handy tool to solve the last mile delivery challenge for e-commerce companies.
The exponential growth and daily accessibility to 100 million users will allow Truecaller to add more revenue arms by introducing many new services. The company is currently banking on in-app advertising, which registered an unprecedented growth of 300% in just one year. The company also claims that nearly 70% of its existing advertisers continue investing in the app’s daily inventory due to impressive return-on-investment.
The company’s direct access to 100 million users daily is developing interesting in brands across the spectrum of FMCG, automobile, consumer electronics.