The smartphone has been at the forefront of the technological revolution in the 21st century. The importance of smartphones in the modern world is outmatched by their near ubiquity. Perhaps it is due to the increasingly central role these devices occupy in our daily lives now that we tend to forget that the smartphone itself is a fairly new entrant to the tech landscape. However, the evolution of this industry over the years has been outlined by constantly evolving patterns and trends, along with tremendous growth.
Just like most cutting-edge consumer technology, the smartphone craze first gathered momentum in the West. Regions like the USA and Western Europe drove massive growth and sales. However, saturation in these markets has led to the industry shifting its focus towards other regions, particularly in South East Asia. The most pertinent of these is definitely the Indian smartphone market. With a population of over 1.3 billion and growing, the potential for market growth in the region is nearly limitless. Due to its high volume potential, and rapidly increasing adoption, India now represents the next gold rush for smartphone manufacturers across the world. Therefore, now might be a good time to have a closer look at the Indian smartphone industry over the years, and scrutinize the various trends and patterns that are defining the world’s fastest-growing smartphone market.