Apple Inc.’s (AAPL) App Store: Quality Apps Are Most Rewarded For Developers [REPORT]

Must Read

Happy B’Day Gordon Moore: One Of The Founding Fathers Of Silicon Valley

Gordon Earle Moore co-founded the paramount Intel Corporation (NASDAQ: INTC) with Robert Noyce in July 1968, which is worth $204.16...

WhatsApp Might Lose 60 Million Indian Users Post Updated Policy Changes, New Survey Reveals!

The Facebook-owned instant messaging platform’s decision to update their privacy and terms of service brought about a...

Uber and Ola In Hot Water: India Authorities Launch Fresh Probe!

The Directorate General of Goods and Services Tax Intelligence (DGGI) sent a summons to Uber and Ola...

Popularity of apps on the Apple (NASDAQ:AAPL) App Store is based on rankings – which is key to an app’s monetization ability and long-term success – combined with other factors including number of downloads, download velocity, ratings and the favourability of reviews, reported Appurify in a recent blog post.

The post attempted to understand the influence of an app’s rating on its discoverability, reviewing and rating activity, and the ultimate rankings in the Apple App Store.

The top thousand ranked apps in the App Store were chosen for conducting this analysis. It was found that only 62 of these top apps were paid apps, while 590 of the free apps offered in-app purchases. A chart showing the distribution of apps by category clearly outlined that games were the most downloaded apps from the App Store, accounting for about a third of the apps.


Rating Distribution Among The Top 1000 Apps

It was observed that more than 50% of the selected apps were ranked at least 4.5 stars, and majority (75%) of the apps were at least rated 4 stars. It was an interesting find which led us to understand the intense competition that rages among app developers.

The Findings From The Analysis Were As Follows:

1.  App Performance:

Although, developing an app that is enjoyable and useful is important, but it’s the performance that ultimately strengthens its foothold. It was found that performance issues such as functionality, stability issues, loading time, slow network performance and lagging client performance caused bad reviews and ended were poorly rated in the app store. Therefore, an app that is released without properly addressing it performance issues has a huge impact on an app’s ultimate star ratings.

There’s an opportunity here for developers who couldn’t get it right the first time. As the ‘current version’ ratings are more prominently featured on search engine results and matters more to the average consumer than ratings for ‘all verions’, developers can start afresh on the ratings of their apps every update cycle and continually try to address performance issues. Releasing a new app that hasn’t been stress tested enough can negatively affect the ratings of an otherwise great app.

Here are two instances:



Since its most recent update on 16th August, Instagram’s ratings fell by 1.5 stars mostly owing to concerns about bugs and performance issues mostly pertaining to the app crashing, freezing and taking too long to load. Many of these complaints revolved around Instagram’s newly introduced video feature. If it were not for these 1-star ratings, Instagram’s release would have achieved at least a 4-star status instead of 3 stars.

In direct contrast to Instagram is the travel app’s latest update on June 16th. Prior to the update, its reviews had many complaints about crashes and poor performance. But since the recent update, there have been almost no mentions of the app crashing, or being slow.

Therefore, taking care of bugs, crashes and other performance issues prior to an app’s release can have a huge impact on reviews and ratings.

2. App Discoverability Based on Ratings:

To understand the relationship between ratings and discoverability on app store, the number of reviews per day and the ratings per day were taken into observation. It was discovered that highly rated apps attracted more reviews and ratings each day when compare to poorly rated apps.

The effect was most prominent between 4-star rated apps and 4.5 rated apps, where reviews and ratings almost tripled.

It showed how much difference half-a-star can make and for an app developer, can potentially improve the rating activity of their app to a great extent.

3. Affect of Ratings on Rankings:

To try to best understand the effect ratings of an app has on its ranking, the selected 1000 apps were divided into three segments – Top 300, 300-600 and 600+. The objective of this experiment was to see how the number of ratings an app receives per day (since its most recent update) varies by the App Store’s app ratings.

It was found that rating activity depends both on an app’s rank and its rating by consumers. The top 300 category apps in this experiment were found to receive higher ratings per day than their counterparts in the other two categories and enjoyed better overall app rankings. It was evident that a higher rated will have more success.

Apple might have started integrating app ratings directly into their app ranking algorithms. In such a case, developers should focus on app quality and performance to be able to earn a place in the top 1000 apps or top 10 apps, for that matter. We couldn’t agree more – an engaging, good quality app that performs well always gets attention.

Source: Appurify


Please enter your comment!
Please enter your name here

Latest News

The Slip-Ups Keep On Coming: WhatsApp Web Users’ Mobile Data Leaked On Google

As the developments have unfolded over the past week, the clock for WhatsApp seems to be ticking...

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go after China’s second-biggest smartphone marker...

Huawei Is Gunning For Acquiring A Fifth Of Android’s Userbase With Its Own HarmonyOS!

After Google’s ban on Huawei in 2019, the Chinese-origin tech company is all set to roll out HarmonyOS later in 2021 as...

Battle Lines Are Drawn: Qualcomm’s Latest Acquisition to Challenge Apple, Intel

The quest to gain supremacy creates a butterfly effect for sure. With the challengers and the champion pulling out all stops to...

After Ola and Uber, Now Swiggy And Flipkart Under Probe For Tax Evasion: What’s Brewing?

A few days ago, reports emerged about Ola and Uber coming under the scanner of Directorate General of Goods and Services Tax...

India’s Biggest IT Firms Reported Sharp Jump in Employee Hiring In FY Q3 2021

India's IT sector has been on a steady rise after the turbulence the first half of 2020 caused. On Wednesday, major IT...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This