Brief Mobile Mobile Apps

Few Popular Third-Party iOS and Mac Email Apps Selling Users’ Private Data!

If you are someone who is heavily relied on Apple’s iOS and Mac third party emailing apps to communicate crucial pieces of information with others, you might just want to pause and rethink that. It has recently come to light that some of these popular email iOS and Mac apps have been scrapping user’s private data and have been selling them.

Motherboard, a popular technology-related news division of  Vice, has obtained several confidential documents which clearly state how several companies who make these apps scrape their user’s confidential inbox messages and sell products to clients in the finance, travel, and e-Commerce sectors using that data. One such app is ‘Edison’ which happens to be quite a popular email app that is also listed under ‘Top 100 productivity apps’ in Apple’s app store. Motherboard further went on to remark that the data obtained from these inboxes could potentially be used to make better investment decisions.

On their website’s product page, Edison has some interesting offering known as ‘Edison Insights’ and ‘Trends Direct’ respectively, which they claim can provide ‘actionable intelligence in consumer purchase trends’. It can totally make sense now as to how they fulfil this offering of theirs after the recent report coming into light.

Responding to the allegation, however, Edison has recently posted a Medium article by justifying their actions and explaining how the data is harvested in complete anonymity therefore allegedly trying to put their users at ease. They also further went ahead to remark that the collection of data helps them keep the platform free of any charges.

Edison doesn’t happen to be the only app that has come under a microscope with the surfacing of this report. Other popular email apps include Clearfox and Slice. The Clearfox email app mines user data and sends them to an intelligence firm called Foxintelligence. When the firm was sent an enquiry about the same, their Chief Operating Officer Florian Cleyet-Merle replied in an email by saying that they believe that actionable insights and information could be derived from the data that they harvest without compromising with a user’s privacy while benefitting both the sides.


Slice’s defence to this whole fiasco seemed to be a lousy one as it seems that last month they had created a page on their website instructing users how to opt-out of the usage and selling of their data in compliance to the California Consumer Privacy Act (CCPA). However, Rakuten the company which acquired Slice didn’t seem to dispute the fact when Motherboard provided them with a list of the titles of columns of the data by remarking that they didn’t know Slice was doing that.

Our Finals Thoughts

It can well be said that in the future, privacy would be considered as a thing of luxury. As more and more reports surface day in and day out about incidents such as these, it becomes quite difficult to process and understand which platforms can be trusted to respect a user’s privacy over the internet. Most of the platforms that we are accustomed to or are dependent on, seem to harvest and sell off our data to some of the other intelligence firms under the pretext that it is done while ensuring complete anonymity which, we all can fairly deduce is not completely true.

As of 2019, Apple has sold nearly 138.6 million units of iPhone, which run on iOS. The sales of iPad and Mac devices, together, in 2019 is expected to hover around 60 million. It’s important to note that Apple no longer discloses the sales figure of its device, and such figures are provided by third-party trackers. This potentially means millions of people’s data could be compromised by some of these apps in Apple’s app store.

Hence, as a leading tech product and innovation company, they must recheck their tall claims about their commitment to privacy and the stringent policies that they have put in place to avoid any such activities as those which have recently come under the public eye. We believe that its time that the company takes a closer look at some of the apps that they have been allowing on their App Store while making sure that these apps comply with the policies and commitments of Apple Inc. itself.

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Apple Inc.’s (AAPL) App Store: Quality Apps Are Most Rewarded For Developers [REPORT]

Popularity of apps on the Apple (NASDAQ:AAPL) App Store is based on rankings – which is key to an app’s monetization ability and long-term success – combined with other factors including number of downloads, download velocity, ratings and the favourability of reviews, reported Appurify in a recent blog post.

The post attempted to understand the influence of an app’s rating on its discoverability, reviewing and rating activity, and the ultimate rankings in the Apple App Store.

The top thousand ranked apps in the App Store were chosen for conducting this analysis. It was found that only 62 of these top apps were paid apps, while 590 of the free apps offered in-app purchases. A chart showing the distribution of apps by category clearly outlined that games were the most downloaded apps from the App Store, accounting for about a third of the apps.

Rating Distribution Among The Top 1000 Apps

It was observed that more than 50% of the selected apps were ranked at least 4.5 stars, and majority (75%) of the apps were at least rated 4 stars. It was an interesting find which led us to understand the intense competition that rages among app developers.

The Findings From The Analysis Were As Follows:

1.  App Performance:

Although, developing an app that is enjoyable and useful is important, but it’s the performance that ultimately strengthens its foothold. It was found that performance issues such as functionality, stability issues, loading time, slow network performance and lagging client performance caused bad reviews and ended were poorly rated in the app store. Therefore, an app that is released without properly addressing it performance issues has a huge impact on an app’s ultimate star ratings.

There’s an opportunity here for developers who couldn’t get it right the first time. As the ‘current version’ ratings are more prominently featured on search engine results and matters more to the average consumer than ratings for ‘all verions’, developers can start afresh on the ratings of their apps every update cycle and continually try to address performance issues. Releasing a new app that hasn’t been stress tested enough can negatively affect the ratings of an otherwise great app.

Here are two instances:


Since its most recent update on 16th August, Instagram’s ratings fell by 1.5 stars mostly owing to concerns about bugs and performance issues mostly pertaining to the app crashing, freezing and taking too long to load. Many of these complaints revolved around Instagram’s newly introduced video feature. If it were not for these 1-star ratings, Instagram’s release would have achieved at least a 4-star status instead of 3 stars.

In direct contrast to Instagram is the travel app’s latest update on June 16th. Prior to the update, its reviews had many complaints about crashes and poor performance. But since the recent update, there have been almost no mentions of the app crashing, or being slow.

Therefore, taking care of bugs, crashes and other performance issues prior to an app’s release can have a huge impact on reviews and ratings.

2. App Discoverability Based on Ratings:

To understand the relationship between ratings and discoverability on app store, the number of reviews per day and the ratings per day were taken into observation. It was discovered that highly rated apps attracted more reviews and ratings each day when compare to poorly rated apps.

The effect was most prominent between 4-star rated apps and 4.5 rated apps, where reviews and ratings almost tripled.

It showed how much difference half-a-star can make and for an app developer, can potentially improve the rating activity of their app to a great extent.

3. Affect of Ratings on Rankings:

To try to best understand the effect ratings of an app has on its ranking, the selected 1000 apps were divided into three segments – Top 300, 300-600 and 600+. The objective of this experiment was to see how the number of ratings an app receives per day (since its most recent update) varies by the App Store’s app ratings.

It was found that rating activity depends both on an app’s rank and its rating by consumers. The top 300 category apps in this experiment were found to receive higher ratings per day than their counterparts in the other two categories and enjoyed better overall app rankings. It was evident that a higher rated will have more success.

Apple might have started integrating app ratings directly into their app ranking algorithms. In such a case, developers should focus on app quality and performance to be able to earn a place in the top 1000 apps or top 10 apps, for that matter. We couldn’t agree more – an engaging, good quality app that performs well always gets attention.

Source: Appurify

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Nintendo And Sony Be Warned : Google Play Surpasses 3DS And PS Vita Game Spends[Report]

Google Play store has gone past Nintendo’s 3DS and Sony’s PS Vita in terms of mobile game spending, according to the latest data released by IDC and App Annie in their portable gaming report for Q2 2013.

With the rise of high end smartphones with enviable processing speeds, the demand for gaming optimized handhelds has either been on the decline or stagnant in some phases. As the report shows, this trend continues to grow. While Google Play stormed into the second place in terms of gamer spends leaving the handhelds behind, the Apple App store continued to dominate at the top spot.

Let’s examine each of the key takeaways from the report.

Worldwide Gaming Optimized Handhelds

Gaming Optimized Handheld packaged games, sales volumes for Q2,2013.

While the sales of both the top contenders in the handheld market grew ever so slightly, further decline in Nintendo’s original DS and DSi was observed.

  • The gaming optimized handheld installed base was almost 200 million in Q2, 2013.
  • The digital sales for the handhelds, grew incrementally.

Downloads and consumer spending on games

Download and consumer spend on games.

The report suggested that games were still the driving force behind both the leading app store’s growth, in terms of download among all apps as well as in terms of consumer spending.

  • Game apps now represent  almost 40% of all downloads on both the app stores.
  • Game apps represented over 70% of app revenue on both app stores.
  • Google Play is making more money than even iOS store in terms of consumer spending
  • The data includes all applicable smartphones and tablets, including the iPod touch.

Worldwide Portable Game Consumer Spending

Worldwide consumer spending.

For the first time Google Play went past gaming optimized handhelds, hence taking the second spot in terms of worldwide spending by consumers on portable games. Apple’s App store still dominates the market but Google Play’s rise could be a sign of things to come.

Having actually outshone the PS Vita and Nintendo 3DS in terms of game spend, Google Play now poses a serious threat to them, simply because the number of devices running the Android OS is always on the rise.

Another very interesting point to be considered is that the gaming optimized handheld revenue actually includes all packaged and digital content while the revenue from advertisements has not been considered. This means if the ad revenue is added to these figures, the amount of money that the app stores are making would actually leave the handhelds gasping for breath.

  • Both iOS and Google Play grew in terms of game sales from Q1 2013 to Q2 2013.
  • When combined, the App store and Google Play consumer spending rose to 4 times that of gaming optimized handhelds.

Top 5 grossing games worldwide by platforms.

Top 5 grossing games.

  • Finnish superstars Supercell continued to dominate the iOS App store’s game arena. Two of their games still rank in the top five grossing games’ category.
  • Candy Crush Saga and Puzzle & Dragons were the two games who remained in the top 5 of both the app stores.

So why exactly are handhelds losing out to these app stores?

  • Well for starters, the app stores offer indie developers a lot more freedom than game consoles do. And it is no hidden secret that indie developers pretty much rule the roost when it comes to a number of app stores whether it is on mobile platforms or the social gaming scene.
  • Also, games developed for the app stores can actually be ported to the other platforms and hence a wider audience can be reached, which can never be the case with a handheld.

As far as the geographic reach is concerned, Google Play’s game revenue continued to come mostly from Asia-pacific, especially Japan and South Korea. While the handheld’s spending grew mostly in Western Europe.

This again can prove to be a bone of contention because Nintendo’s original and favorite market continues to be Japan, so if the games on the app stores are quenching the gamers’ thirst then handheld console should feel alarmed.

Sony has already taken a very wise and calculated step by reducing the prices for the PS Vita and allowing gamers to consider Vita as a viable portable option for streaming games from the upcoming PS4 console. Hence, keeping the interest in the Vita afloat. But all eyes are on the legendary Nintendo DS, the company’s current console the Wii U is yet to deliver on its promises.

If Nintendo’s handheld market starts feeling the heat from these app stores, especially the Google Play store, then Nintendo could land in further trouble.

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Despite Android Gaining Market Share, Google Inc (GOOG) Is Loosing In User Engagement [REPORT]

Google Inc’s (GOOG) Play Store vs Apple Inc’s (AAPL) App Store, this fight is ongoing, and when it comes to App usage it looks like Apple App store just scored a point. According to a study Google Play had witnessed an 8 percent jump in its App Revenue from 19 percent in November 2012 to 27 percent in April 2013. Though Android devices are gaining on the market share, it does not reflect on their App share.

Google Android vs Apple iOS According to the Recent numbers found out by a market research firm Flurry shows that Android users spend 20% less time using their apps than iOS users spend.

Mary Ellen Gordon, lead author of the study and director of Industry Insights and Analysis at Flurry, said that Flurry tracked down four years of its own data to understand  the arch rivals Google’s Android and Apple’s iOS leadership, strength and weakness, market share,App share.

Android Devices: The Number Trend

According to the report there were about 10 percent more active Android devices in the world than iOS devices as Android devices became more popular, people started switching from featured phones to Android phones, though there are more Android users, the App usage time is less as the users were not completely aware about the Apps and features so they spent less time on the Apps.

 Device Market Share

This year, the numbers of Android devices have reached 750 million, especially because of Samsung the iOS numbers have also increased but not enough to beat Android.

App Revenue

According to a Study, the App Store generates $ 5.1 million in sales per day for the top 200 grossing Apps when compared to Google Play’s revenue $1.1 million. Though Android is gaining, Apple App Store has all the revenues.

App Market Share

Though Android leads in device market share, iOS beats Android when it comes to App market share. The report shows that iOS users collectively spend more time in Apps.


There is a wide range of Android products, many screen sizes, memory configurations, versions of the operating systems, because of the fragmentation in Android market may have contributed to lower app usage, and this fragmentation makes it harder for the App developers to develop the apps.

User Preference

According to Flurry Apple popularized the concept of mobile app with the App store, that’s the reason people were interested in iPhone and iPad. The theory says that Apple users were looking for pocket computers that were app-centric while Android users were just getting Smartphones where Apps were a nice thing to have, but not important.

Though Apple is leading in terms of App usage time, Android is growing and gaining but if you look at both the Apple App Store and Google Play Store in marketer’s perspective, Google Play Store is more preferable, it’s easy to use, easily available, has a wide range to choose from and “App usage” is just a small hurdle for Android to overcome.

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Google Inc (GOOG) Play Store Is Catching Up, But Apple App Store Has All The Revenue

Google Play Store vs Apple App StoreApple Inc (AAPL) had a head start in mobile software sales, as it launched its App Store earlier than the Android market, now called Google Play, by its arch rival Google Inc (GOOG). Apple App Store vs. Google Play Store, this fight is ongoing but it looks like Google Play Store has won this round in terms of downloads. Apple recently declared that its 50 billionth iOS App had been downloaded; however Google is closing the gap, and having declared just one day earlier that it had seen 48 billion Android Apps downloaded.

Google is quickly gaining the ground, this may be because of large number of Android devices being sold, but still Apple App Store is leading with high revenue. Google’s Play Store witnessed an 8% jump in App revenue in the month of April 2013.

In May about 50 billion Apps were downloaded from the Apple App Store for devices like iPhone, iPad and iPod touch. Google has overtaken Apple when it comes to the number of downloads.  Google had about 2 billion downloads a month against 1.8 billion from Apple.

Apple App Store Still Beneficial

Despite there being more Android-based devices in the market, the iOS ecosystem continues to dominate where it counts the most i.e. total revenue. The latest report by an App Analytic firm Distimo indicates that Google Play was up from 19 percent in November 2012 to 27 percent of the combined revenue of the two App Stores, the Japanese and South Korean markets were the main contributors to the share shift and yet, 73 percent of all app revenue was generated from the Apple App Store.

In April, The App Store generated $5.1 million in sales per day for the top 200 grossing apps when compared to Google Play’s revenue $1.1 million. The Distimo survey, also looked at earnings generated for all ranked applications in both Google Play Store and Apple App Store in the 18 largest countries, which shows that Android is gaining, and in November 2012, iOS accounted for 81 percent of all revenues, against Android’s 19 percent.


There are instances where some Apps are generating more revenue in Google Play than Apple App Store, such as WhatsApp, it uses different business models to monetize its mobile messenger. On Android users get a one-year free subscription, but then have to pay for the App afterwards whereas in Apple’s App Store, the App costs $0.99.

This Auto renewal system has paid of pretty well, According to another report from Distimo for Google in many countries including Germany, Italy and Spain, in Germany Google Play earned the company nearly $290k against $207k in Apple App Store in April. To the contrary Apple App Store earned the company $355k against $41k in Google Play in the U.S.

Though Apple is still leading with high revenue, the silver lining for Android developers is that things are slowly changing; Google Play Store has already managed to close the download gaps between Play Store.

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Submitting Your App To Apple App Store: Measures To Be Taken By Developers For Guaranteed Approval

We have already discussed why Apple App store is better than Google Play store in terms of security. At present, Apple App Store is committed to provide high-quality apps to users and protect them from the hostile apps. At present, the app store is enjoying more than 1 million approved apps. However, the actual number of apps is less than the approved number, as a significant number of developers have already removed their apps from Apple App store.

Furthermore, registration to Apple App Store is little-bit cumbersome compare to Google Play Store. Before submitting the apps to Apple App Store, developers have to go with number of procedures. It has been noticed that, the number of their apps get rejected by the app store is due to some sort of faults. Here, we are going to discuss some important measures that developers need to be followed before submitting apps to Apple App Store.

Are You Submitting Beta Version of Apps?

Google follows a standard algorithm for Beta launch services, which is considered as unfinished or yet to be prepared for the launch. For developers, it’s quite easy to submit Beta version of their apps to Google Play Store. On the other side, Apple is quite strict with these apps. This is reason why most of the apps are labeled as ‘Beta’, ‘preview’ or ‘version 0.9’ are rejected by the company’s app Store.

Developers Need to Take Care About Load Time of Apps:

Every mobile OS has its optimal start-up time for apps; for the iOS, the startup time limit for apps is 15 seconds.  By default, if any app takes more time (greater than limited startup time), the OS kills that app. However, developers generally test the apps on their local server or slower network connections. But it has been noticed that when they submit their apps to Apple App Store (while environment changes), the apps upload during the review process slows down, and finally, these apps are being killed by the apps store. It’s been advised to the developers that they shouldn’t rely only on iOS stimulator alone. They should keep testing on some other real hardware and few older versions of the iOS devices as well. Ensure whether or not it’s working properly. They should always keep one thing in mind that apps’ load time is the first step to impress users.

Apple App Store

Don’t Use Improper Icons and Buttons:

It’s also true that many of apps are being rejected due to improper UI issues. Before submitting the apps, developers need to ensure whether or not the built-in Apple icon and buttons are uniform; the icons and buttons should appear and function properly. In addition, developers also need to familiarize themselves with Apple App Store ‘human interface guidelines’.

Don’t Misuse The Apple’s Trademark And Logos:

It’s advised to developers that they shouldn’t use trademark  materials such as Apple icons or logos anywhere in their apps or as product images. There’re numbers of apps get denied everyday for having Apple’s trademark in their apps’ keyword.

Some Additional Measures:

It’s mandated by Apple to sell all digital contents through its built in iTunes based in-app purchasing mechanism, which provides one-time purchase as well as digital subscriptions. Apparently, some apps are rejected for violating the Apple’s in-app mechanism. Besides, developers shouldn’t mention other supported platforms, and they also shouldn’t use improper storage and file systems.

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1 Million Approved Apps In Apple App Store Could Be A Threat For Google: It’s Time For Apple To Cheer Up!!

Just a day before, we reported that more than 350 billion mobile apps (smartphone and tablet combined) would be downloaded between 2008 and 2017, and Apple iTunes App Store would play a crucial role in overall app downloads in forthcoming years. Among smartphone apps, Google Play Store will account for 45% of apps download, while Apple App Store will account for 56% of all apps downloads on tablets in next five years.

Yesterday, Apple App Store hit a major milestone; one-million approved apps for sale in the App Store. However, you should not be confused between number of ‘apps accepted’ and ‘apps available’ for sales in App Store. Both are different to each other. It should be understood that the some of the apps accepted in the App Store are currently not available for sale.

As of now, just 736,247 apps are live and available to purchase in the App Store. Many of apps were taken down due to copyright reasons and some of them were removed by their creators for other reasons. And also, the app counts account for iOS devices (iPhone, iPad and iPod) only— it does not account for Mac lineups. However now, the company is traditionally focused on the number of live apps in its app store.

Of course, number of approved apps in Apple App Store shows popularity of iOS platform among software developers. However, developing apps on iOS platform is relatively easy to start. Indeed, one million approved apps in Apple App Store over last four years is quite impressive, and the company stands itself at a distinct level.

How 1 Million Approved Apps In Apple App Store Could Be Fatal For Google?

However, the number of apps available in Apple App Store is quite more than apps available in Windows Phone Marketplace and Blackberry App World. But Google Play Store is currently potent rival for Apple App Store. Last month, Google reported to have more than 700,000 apps in it’s App Store and more importantly, more than 1 billion apps are being downloaded every months from Google Play Store. In other words, Google is on the way to achieve 1 million apps milestone soon.

On the other side, developers’s interest to work on iOS platform has become a major challenge for Google. Interestingly, more than 50% of developers worldwide prefer to work on iOS platform compare to 37.3% of developers those are likely to work on Android platform. It’s also true that Apple App Store generates more than double of revenues that is being generated by Google Play Store. Furthermore, Google Play Store is still behind in terms of piracy, quality of apps in general and billing experience. Besides, a bundle of fake Apple apps such as iMovie and GarageBand are yet to be removed from Google Play Store.

In addition to these, Apple’s strict set of guidelines and conditions for apps to get accepted in the App Store is really more preventive compare to Google Play Store’s guidelines. This is the main reason why Google Play Store has become one of the favorite places for malware.

On September 23, Apple’s CEO—Tim cook—announced that 90% of app in Apple App Store were downloaded every months. Moreover, the store itself is being accessed by a significant number of Apple’s 400 million iTunes account holders, accounting for 35 billion of app downloads over last four years. More importantly, the average number of iOS users now are using over 100 apps. In simple words, Android’s openness and liberal guideline policy of Google Play Store has become one of the major threat for Google.

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Will Google Play Store Really Wind Down Apple App Store’s Dominance?

At present, there are about 700,000 apps available for downloading to Android powered devices. Now, Google is aggressively luring software developers to build apps for Android ecosystem, and the search giant has somehow succeeded in its intention. Apple is the biggest contender of Google in smartphone segment and both are trying to create strong mobile ecosystem around their platforms.

Of course, both Google Play Store and Apple App Store are currently sitting on a hoard of 700,000 apps, but it’s very tough for both to further sustain their supremacy. Apple has already paid $6.5 billion to iOS developers since the inducement of its App Store in 2008.

Apple App Store Generates More Than Double Google Play Store’s Revenue

According to an analysis by “App Annie” (conducted over iOS and Android apps), Apple App Store leads with a revenue share of 71% compared to 29% for Android–means Apple App Store is generating more than double as revenue generated by Google Play Store. However, revenue generation growth rate on both platforms is same–14% so far this year.

Both Google and Apple launched their app stores in 2008– Apple in July and Google in October. However, Apple App Store set off an early leads on Google Play in terms of apps availability. Apple App Store hit 100,000 apps figure in November 2009, while Google Pay Store reported the same figure in October 2010–even Microsoft reached the figure earlier than Google Play Store.

Developers Are Reluctant To Work On Android Platform

Currently, Android is ruling over more than 50% of smartphone markets in terms of shipments. Despite app developers are reluctant to work on Android platform compare to iOS. More than half (53.2%) app developers prefer to work on iOS platform, whereas just 37.3% want to develop apps for Android devices. The reason is quite obvious; Apple device owners are closely locked into Apple ecosystem that benefits to developers. It has also been identified that Apple device owner are more affluent than Android device owner and they are also willing to pay more for apps.

For entry into Apple iTune App Store,  Apple charges $99 from App developers—that scares bogus developers to enter into the app store–on other side, Google demands just $25. Besides, Apple offers ‘Xcode’ to their developers—for Mac, iPad and iPhone—that are restricted to C, C++ or JavaScript. Moreover, Google offer SDK free online—available for Windows, Mac and even Linux—and really, it’s not as simple as Apple’s Xcode.

More importantly, fragmentation has become one of the major challenges on Android platform especially for developers. Just a month before, we reported that iOS users more conscious about the new updates and that’s why, 60% of iPhones users updated their device with iOS 6 within 13 days of its availability compare to 1.8% Android users those updated their device to Android 4.1 version till October 1 since its availability. 45% of iPhone and iPod Touch users purchase at least one paid app in every month compare to 19% of Android users those use to buy at least a paid app in every month.

Interestingly, 72% of apps in Google Play apps are being offered free, while just 46% of apps in Apple App Store are free. It’s estimated that 45.6 billion apps will be downloaded this year and 89% of those will be free apps. Of course, free apps available on app stores have no meaning for app developers. They could generate revenue only from paid apps.

Challenges Ahead:

At present, Apple and Google have sorted their apps stores into number of categories from Games to Widgets—however, Google has further categorized its app store into top paid, top free, top grossing, top new paid, top new free and even trending lists.

It’s true that 1 billion apps are being downloaded for Google Play Store in every month and there are more than 700,000 apps in Google’s store, but Google still needs to work hard in order to compete with Apple. Increasing number of malware apps and fragmentation of Android platform are two major issues and Google needs to work on that areas.

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A Fierce Competition To Begin In App Segment: Google Play Store Surpassed 25 Billion Apps Download

An increasing number of smartphone and Tablets has created a huge opportunity for apps developers worldwide. Demands of apps are continuously augmenting globally and users are more willing to download apps from the reputed app stores. According to a recent report, over 45.6 billion apps are expected to be downloaded by the end of 2012. Alone Apple App Store will account for more than 21 billion apps download this year.

Just a day before, Google reportedly stated to surpass 25 billion apps download from its App Store and now, it’s celebrating the milestone achievement. At present, Google Play Store has more than 675,000 apps and games, while Apple App Store has more than 700,000 apps. According to Google, 1.3 million Android devices are being activated every day and there are about 500 million total activated Android devices around the world. On the other hand, Apple accounts for 400 million iOS device.

Apple app store hit the 25 billion figure in March of this year and Google surpassed this figure within six months after Apple’s achievement. Apparently, Google is ahead of Apple in terms of the total device shipments, but it is lagging from Apple in terms of apps’ number. Undoubtedly,  Apple and Google both have made monstrous lead over their nearest rivals– Microsoft, RIM and Amazon.

This time, both Microsoft and RIM both are aggressive towards the development of their mobile ecosystems. Microsoft’s Windows Phone Marketplace has currently more than 100,000 apps, while RIM’s BlackBerry App World has recently reported 105,000 apps. Both Microsoft and RIM have almost equal numbers of apps in their app stores, but they are still struggling to make stronghold in the mobile segment.

RIM is expected to lauch its BlackBerry 10 device in early 2013 and ironically, apps written for current generation of BlackBerry platform– BlackBerry 7—will not run on its BB10 platform. On the contrast, Microsoft’s app story for Windows 8 platform is quite different.  In fact, a Windows 8 kernel is different from the source WP7 kernel, despite the next generation of Windows platform would be able to run Windows 7 apps.  Of course, it will be an additional support for Windows 8 platform, but RIM will have to work hard on its app development.

Just a few days before, RIM hosted “BlackBerry Jam Americas Keynote” to attract a significant number of app developers to work for its platform. Unlike RIM, majority of developers are more likely to work on iOS platform, while Microsoft could leverage over its desktop app developers for creating strong app ecosystem. It’s also true that Microsoft’s Windows Phone Marketplace reported 100,000 apps in just 20 months, while Google Play Store took 24 months to achieve the figure.

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How WP8 Platform Could Entice A Huge Number Of App Developers ?

Undoubtedly, today there’s a need of good selection of apps for any mobile platform to be successful. It’s worthless to follow the approach that “platform comes first and apps later”. Now-a-day, there is exigency of a strong mobile ecosystem prior to create a mobile platform. At present, platform needs a well-turned developers base in order to imagine and build apps.

In June of this year, Microsoft reported to have more than 100,000 apps on its Windows Phone Marketplace. Microsoft’s app catalog is growing with galloping pace, while sales of Windows Phone devices are still not impressive compare to Android and iOS. Till the end of Q2 2012, Microsoft’s Windows Phone and Mobile combined accounted for just 3.5% of total smartphone market share, however, the platforms showed off 115.3% year-over-year growth in terms of shipments. It’s pretty clear that the demand of Microsoft Windows Phone powered smartphones are uniformly increasing; that’s why Nokia sold 4 million Lumia models in Q2 of this year.

According to a recent report, Windows Phone would surpass iPhone in China next year. It’s expected that Windows Phone would grab 7.5% of China’s smartphone market  share by the end of this year, leading by Android with 70% and iOS with 12%. But the scenario will be changed in next year, while Windows Phone will succeed to hold 15% market share, followed by Apple’s iOS with 13%. It’s pretty clear that the opportunity for Windows Phone is going to surge in upcoming years.

One side, where Microsoft has boastingly reported to achieve 100,000 apps figure, while other side, Apple’s App store has over 700,000 apps and Google Play Store has more than 600,000 apps, with over 20 billion downloads. Suppose for some instances, I consider that apps are primary thing for the platform, then anyone would tell me where the most apps are available for Windows Phone device? In terms of Windows Phone apps availability, the U.S. leads the way with 77,450 out of 100,000 apps, while there are 33,063 apps are available to Windows Phone in China.

I firmly believe in apps number and ‘Apple App Store’ and ‘Google Play Store’ are far ahead of Microsoft’s Windows Phone Marketplace in this aspect. In 2008, Apple launched its iTunes App Store, soon it was followed by Android Market (now Google Play). However, Microsoft is nascent in this space, but stats are revealing something else. Microsoft took just 20 months to touch 100,000 apps figure, while Google’s Android Market took 24 months to achieve such milestone goal. Apparently, I accept the fact that the shipments of smartphones have mounted up in last couple of years compare to 2008 and this is the reason why Microsoft achieved the target little earlier than Google. Astoundingly, Microsoft is offering 67% of its Windows Phone apps free of cost to users.

How Windows Phone 8 Platform Could Entice App Developers?

It has been confirmed that Microsoft is going to launch its Windows Phone 8 (WP8) OS next month. Besides, Nokia is on the way to launch its two WP8 handsets—Lumia 920 and 820. At present, both Microsoft and Nokia are quite aggressive to expend their mobile ecosystem and make the platform an alternative of Android and iOS. It’s also true that developers and consumers are still struggling to find out their favorite apps and games on Windows Phone Marketplace.

Just a month before, I explained that 53.2% apps developer preferred to work on iOS platform for enterprise app development against 37.3% on Android, while just 6% of developers were willing to work on Windows platform. That’s why Microsoft and Nokia took the application ecosystem into their own hand—creating their own versions of popular apps for Windows Phone platform. Both (Microsoft and Nokia) are trying to provide incentives with monetary benefits to developers to build apps for the platform. However, it’s also true that majority of developers are still focusing on Android and iOS platforms–which provides a much bigger and monetize user base globally.

Despite of these, I think, developers will prefer to have Windows Phone 8 platform for app development. I consider, WP8 is the first complete version of Windows Phone for mobile. The reason is: WP7 is based on Windows CE desktop kernel, which works and looks almost like Windows OS, but it’s not compatible on all form factors (Tablet and desktop) that are associated with Windows ecosystem. On the other hand, WP8 resembles to Windows 8 OS, which runs on desktops, Tablets and other Windows ecosystem supported devices. Not exactly, but WP8 is just a version that has been optimized to run on mobile devices and Tablet. Indeed, it would be a good news for app developers that WP7 apps will be compatible with WP8 as well.

Here, developers will have an opportunity to leverage upon Windows unified development platform (across desktop, Tablets and mobile). It’s expected that developers need not be worried about the segmentation of platforms such as desktop, mobile and Tablet. WP8-based applications will run potentially on both form factors such as desktop as well as mobile.

WP8 platform will provide ‘rights of access’ to native app developers for all low level and high level APIs–that will work on both desktops and mobile. Moreover, WP8 platform will endow better hardware optimization and more functionality to developers in order to create more seamless native apps.

It would be great hearsay for developers those have been developing apps for Windows desktop platform since 1990s that they can now build apps for WP8 as well; however, they will have to do little modification for smaller screen. Of course, with single move, Microsoft has turned a biggest set of developers market towards Windows platform without offering bribes.

It’s really very tough for Microsoft to surpass Android and iOS platform in terms of app quantity, that’s why the company is targeting on the qualitative approach. Obviously, more than 100,000 apps on Windows Phone Marketplace sounds good, which is creating a strong impression into the users’ mind. The company is also endeavoring to localize the apps in order to entice more number of premium users. I think, Windows Phone 8 could prove itself as a potent alternative for iOS and Android platform.

Brief Mobile Mobile Apps

How Much Vulnerable App Stores Are In Security Space?

At present, billions of apps are being downloaded every month from Google and Apple’s App store. But, malicious apps have plagued mobile devices around the world and these apps are being prevailed through app stores.  However, users need to fulfill numbers of formalities related to the security prior to install any app, but it has been noticed that users do not often pay attention while they are downloading or installing apps. Have your ever imagined that an Android app can ask for more than 124 different types of permissions? According to a recent study, 33% of Android apps ask for permission more than the requirement. Ironically, 42% of Android users don’t know what permissions are, however, 83% pay attentions to permissions while they are installing apps on their mobile devices.

Apple Is Quite Conscious About Its App Store

Apparently, we can easily trust on Apple app store because it pre-screens all apps before publishing them. Apple lets the apps out when it finds any app is violating its terms and conditions. But, Google Play Store does not pre-screen apps like Apple App Store and it provides permissions which are listed upon the downloads. Apple typically scans for apps that are using private API and rejects them by default. However, it supports those apps having public API, which carries promise related to future compatibility and support.

Everyday, a number of issues related to the security vulnerability is being undiscovered. However, it doesn’t mean that Apple and Google are not caring about the security of the app store. They are endeavoring to stalemate hackers attempt and theft of developers assets or user data. Despite of these, the security of the app stores has become a major concern for these vendors around. I’m not only talking about Apple App Store or Google Play Store, but my discussion is also for other app stores including RIM’s App World , Nokia Store, Windows Phone Marketplace and more.

What Types Of Information Could Be Accessed?

At present, there are numbers of apps that are demanding users’ personal information and mobile number. But the question is here; is it necessary to provide these information to apps? Generally, users keep their personal information on their device. According to the same survey, 97% of users (respondents during the survey) don’t know that the permission might cause risks. These apps could invade our personal information and privacy. Did you know what could be accessed from your mobile device? Using invading apps, hackers could ‘turn on’ your camera, they can monitor you or even kill your outgoing calls. They can assess your personal information related to banking account, security codes and more, and also they can even capture your conversation in the room when no call is active.

Impacts Of Malicious Apps On Mobile Devices

In addition to these, there are lots of apps that kill the performance of the device, exploit the battery life and cause malfunctioning of the devices. Some apps unnecessarily raise over-burden on mobile web traffic and some kill the memory of the devices. It’s pretty clear that there are enormous number of apps around the world with different functionality.

How To Avoid Malicious Apps?

There is need of some steps to be followed prior to install any app such as research for apps and checking of apps ratings and reviews. Users should purchase only well-known apps from reputed app stores. They need to wait for the permission with patience and make ensure  whether apps are accessing their personal data or not. Users need to block all vulnerable links within texts, email, social networking sites and QR codes.

Apple Brief Companies Mobile Tablet Devices

Despite Of Warm Response, Tablet Makers Are Failing To Set A Competitive Stage For Apple iPad

Apple is dominating in the Tablet era because it knows what users are demanding and what the trend is? At present, the main problem with other tech giants are that they actually don’t know what they should have to do. Some device manufacturers are presently focusing on the latest technology and some on the integrated services. But, a meager number of manufacturers consolidate both technologies and integrated services in their device and most surprisingly, only few of them are more dedicated towards the users’ satisfactions. And really,  those (Apple, Amazon and Samsung) have focused on these stuffs have succeeded in the market.

Worldwide, there’s a rush among manufacturers to launch the Tablet in order to hoard cash or contend their rivals. They are competing each others just on the basis of specifications and features, nothing more than that. Apparently, for success of any product there’s a huge requirement of proper marketing, without this a product cannot grab the attention of users.

I would like to discuss here about the exclusiveness of Apple towards its retail stores. Apple is more emphasizing on its own retail stores rather than traditional online stores, what others are doing at present. Previously, I have mentioned that how Apple’s stereotype retail business is embarrassing to enterprises worldwide. In this context, Apple is quite hardcore than other players. There’s a problem with the Tablet manufacturers that they are unable to categorize their Tablet, and proper marketing of the device becomes secondary object for them. Mostly, consumers remain little bit confuse about the purpose which the Tablet is meant for.

iPad dominates in tablet

Recently, I described about the segmentation of Android Tablet, where Android powered Tablet were categorized into four major types. Undoubtedly, Amazon was among the low-price media content Tablet. It’s quite clear  that the Tablet is for users those are precautious about the price and want to have media content. Anyway, Nook and Kindle Fire Tablet are impressive due to specificity, the manufacturers have focused on eReaders, and that’s why, more users are being attracted on these platform. In this context, Apple strategy is quite clear, the company is targeting to innovative technology, media contents and integrated services.

Apple is dogmatic about its retail stores, the reason is clear, ‘no one knows you better than you’. Who could better explain Apple’s iPad , either Bestbuy or Apple Retail store? Absolutely, Apple Retail Store.  If device manufacturers are selling their device through number of online stores, one thing they should always keep in their mind that numbers of devices (of same categories) are available in the same retail store and no one is bother to promote and describe the features and qualities of the their products. For promoting the device, there’s is a need of explanation that how the device is better than other. This is the main reason why Apple is fanatic about its retail store. One thing is also well-known that Apple creates more margin on its iPad than their rivals because they have share margin with retail partners. Indeed, it’s very tough for rival to compete with Apple on the basis of price and awareness through traditional way of selling and marketing.

Now, ‘way of using’ the device is continuously changing. User wants a device which can be used for both personal as well as business purpose. In this aspect, Android powered Tablets are lagging behind iOS based iPad due to security vulnerability, whereas, RIM really needs to work hard on their Tablet in order to lure users across the world. iPad is substantially making its grab over professionals and businesses day-by-day.

Before last couple of decades, everyone was thinking that PC devices would always be ‘a dumb grey box’ and that time, none of the manufacturers noticed about the matter, but when Apple introduced its first PC in the market the whole scenario was changed—really, it was a colorful and more attractive PC instead of “bleak and anorexigenic box” . Later, Apple introduced a concept of iPod and then, iPhone. A launch of these products by Apple, has created a strong impression in the mind of masses worldwide that “Apple is an innovative manufacture”. It’s the tradition of Apple to introduce a complete new product, not just by reinvigorating the existing one. But at present, a large number of manufacturers are engaged in copycatting the design and concepts, otherwise, compete the other by unfair way.

Sometimes, it’s astounding me that numbers of analysts inexplicably alluded that “Kindle Fire is iPad killer”. How is it possible? In Q4 of the last year, Apple sold 15.4 million iPads but Amazon shipped 6 million Kindle Fire Tablets. If we are considering the shipments in first quarter of fiscal 2012, Amazon shipped just 0.9 million units of Kindle fire, whereas Apple sold 13.6 million units of iPad. In terms of shipment, Apple is unilaterally dominating in the Tablet segment, however, the advent of Kindle fire in the last year has somewhat affected iPad’s shipments but it does not mean that Kindle Fire will Kill Apple’s iPad. Previously, I have explained that Amazon is selling its Kindle Fire lower than its break-even cost in the market. It’s clear from previous discussion that Amazon’s primary business is not selling hardware and digital contents in the market but it’s main motto is to inveigle a significant number of users towards its physical retail stores. It’s quite clear that a fierce competition created by Kindle Fire in the market is insidious.

In last year, some players including RIM followed Amazon’s strategy and lowered down the price of their Tablet. Presently, manufactures are considering that low price of the device is the main stunt to be succeeded in the market. Google, Barns & Noble, RIM, Nokia and more are yet to launch its cheap Tablet later this year.

At present, user are more fascinated towards the platform having lump of apps. Presently, Apple, Google and Amazon is providing such significant numbers of apps in their app store. In terms of apps availability, Apple is once again dominating on its rivals.

I am also agree with the argue that an intense competition in Tablet segment has compelled Apple to divert form its principle. Recently, Apple has decided to launch iPad Mini in the market due to success of 7-inch Kindle Fire and others. But, we cannot say that the users are monotonous to buy 10-inch Tablet at present, sales of new iPad have proven that users are still relying on 10-inch Tablet. Astoundingly, Amazon has also decided to launch 10-inch Tablet later this year to contend Apple’s iPad.

Why Apple Is Dominating In Tablet Space?

Undoubtedly, Apple knows what the trend, and foremost paraphernalia, what users want.  Apple innovated renaissance of Tablet and ‘offering great customer service and in-store experiences’ to users.  In addition to these, Apple’s exclusiveness about its retail store and an agglomeration of apps in its App Store are the main mantras of the company to be successful.

Brief Companies Google Mobile Mobile Apps

Google: Android Activation Rate Has Reached To 850,000 Devices Per Day

Android’s  popularity is increasing with dizzying pace day-by-day. In beginning of this year, Android founder and Google’s senior vice President of mobile Andy Rubin said 700,000 Android devices are being activated per day. But, according to recent announcement from Google on Monday at MWC, Android devices activation has reached to 850,000 per day.

Google has announced, the amount of apps content in Android Market is quite nigh to Apple’s App Store. Apple App Store is currently acquiring 550,000 apps followed by Android Market with 450,000 apps. Andy Rubin wrote that the number of Android apps on the company’s online marketplace has nearly been tripled from 160,000 since a year ago.

Last year, Google announced that 1 billion apps are being downloaded every month by over 800 different devices since the launched of its OS in 2008. Andy Rubin has also noted that platform adoption rate has been grown up by 250 % year-over-year. The Android devices being used around the world has surpassed 300 million—12 million of which includes Tablets. Rubin said that the number of devices has been allocated after counting the unique ID of each devices for once activation—excluding Kindle fire which withholds Google’s services.

Android has gathered a vast number of apps in its Market place but it is still behind Apple App store in the number. Apple has recently acquired chomp—a app search engine—in order to revamp and make more competitive to its App Store than Android Marketplace. However, the Android device activation has indiscriminately augmented, but, it’s still low in the tablet segment. There are numbers of different version of Android OS since 2008 running on different devices, despite of these; users feel nostalgic towards its Tablet. However, Kindle Fire has little struggled to maintain the dignity of Android platform.

Gingerbread is considered as the most successful version of the Android OS, dominated 58.6% of all Android market. While Android’s most advanced version Ice Cream Sandwich has just occupied 1% of total Android market. It’s quite worthy to talk about Android Honeycomb, which has little bit succeeded to grab 3.4% of total Android market share.

It quite obvious, Android apps have played vital role in its device activation. However, a recent survey stated that Android apps are more expensive than iOS apps and also it’s more malware affected. Due to low-price availability of device, android has prevailed worldwide—every second smartphone purchase is Android. Anyway, I think, Android device activation per day would also be increased later this year due to its bullish proliferation worldwide.

Apple Brief Companies Mobile Mobile Apps

Apple’s Chomp Acquisition: An Effort To Control The Future Of App Stores!

Apple App Store has incredibly made its triumphant worldwide, and recently bumped the mammoth milestone of 25 billion apps downloads. The inducement of Apple in apps development has changed all the expectations and structure of mobile world. There are more than 500,000 apps in the Apple App Store, and it’s slowly becoming little difficult to find out any particular app, if you wish you do so. In fact, Google’s Android App store – Android Marketplace – is also being occupied with the same problem as it has recently surpassed over 11 billion apps downloads. To overcome this predicament, Apple has finally acquired app search engine Chomp—an application that helps people to discover desired app more efficiently.

The acquisition of Chomp by Apple is expected to pave the company to totally revamped the App Store. However, Chomp has refused to say anything about its acquisition. Chomp allows users to see the availability of apps for sale and also provides  the ranking of top 100 apps to users.

Interestingly, Chomp has recently signed a deal with Verizon to provide a sophisticated search results for Android-based apps. And, now with the latest acquisition move by Apple the future of such deal is questionable.

It’s still not clear what exactly the deal is about, but it has come to notice that the investors are quite pleased with the deal. It’s expected that Apple has brought the Chomp team and technology in order to reinvigorate its App Store.

It’s quite known; Apple has gathered a hoard of $100 billion in the bank and the company is yet to decide where to invest such cash pile–and the acquisition of Chomp is the outcome of the company’s decision. The acquisition of Chomp will definitely bring more users to download more iOS apps as the task will be more more easier and focused on users requirements and needs.

Indeed, the deal will support the company to provide stiff challenge to Android which is just eating up market share of Apple’s mobile OS and other OSs. It would be interesting to monitor the next move from Google on the same line as both the companies are well-aware about the market potential of mobile App which is expected to be worth $100 billion by 2015.

Brief Mobile Mobile Apps

Android Apps Are Much More Expensive Than iOS (iPhone & iPad) Apps !

Both Android and iOS have outstandingly surpassed 11 billion apps downloads. And users are more excited yet to download more number of apps. However, a recent report stated that the apps crash is somewhat more on iOS platform than counterpart Android platform. In contrary, the malware attack on Android platform is more than iOS platform. But, do you know, Android device users are paying more for mobile apps than iOS devices users ? Yesterday, a research analysis firm Canalys reportedly revealed that Android users are dramatically paying more for top paid apps than iOS users.

Canalysis surveyed in the US and found out that top 100 paid Android apps’ cost is 2.5 folds more than same number of top paid iOS apps. The aggregated sum of top 100 paid for Android apps was $374.37—an average of $3.74 each app. While, the same for iOS apps was $147.00 –an average of $1.47 each app. The top 10 or 20 paid Android apps are available on an average of $3.47 or $4.09 respectively, while, the cost of same numbers of top paid- for iOS is $0.99 or $1.04 respectively. The picture also resembled in all five surveyed countries such as Germany, India, Singapore, the UK and the US.

Canalys Managing Director, Mobile and APAC—Rachel Lashford—said, “That developers can apparently charge more for their apps on Android and make it into the top paid list is clearly a positive. But the reality is that with fewer people willing to purchase apps on Android than on iOS today, there is more of a necessity to do so. Developers and publishers need to balance the iOS volume opportunity with a potentially greater value per download opportunity on Android, where more apps command higher price points. More aggressive price competition around Android apps would help to encourage more consumers to make their first app purchases, drive greater download volumes, and ultimately be good for the vibrancy of the app ecosystem.”

According to the report, Apple’s App Store and Android Market have different retail environment. The research firm stated that Apple is mature but limited with the control retail environment, whereas, Android is quite open but less secured and user-friendly. The survey showed that the price competitiveness in Apple’s stores is very crucial–most of the apps are available at just $0.99 in the Apple’s App Store.  Canalys investigated, 82 of the top 100 paid apps in Apple’s US store to learn these were priced at just $0.99, while there are only 22 Android apps at this range in the Android Market.

Android apps are more expansive as well as less user friendly.  Android Market could take a lesson from Apple App store. The demand of Android Smartphone is continuously augmenting—one out of two Smartphone being purchased in the world is powered by Android OS. Despite of this,only 1 billion Android apps are being downloaded every month which is point of worry for Android.

Globally the market share of Android sale is higher than Apple’s iOS and, that too, when Android is quite recent in market. In fact, Android users consumes more data traffic than iOS (iPhone and iPad) users as they rely more on apps than iOS. Despite of all such facts, Apple is 25 folds bigger than Android in number of app downloads.