Aggression and aggressiveness leads to healthy competition many times. And, when the bought is between Smartphone giants Apple and Samsung, it’s bound to become much more interesting. The year 2012 saw Smartphone revolution and almost every company tried to grab a pie by throwing its device in mobile market. However, Samsung and Apple remained only the ones which saw significant surge in their market share and profit as well.
While Samsung secured the lead place in Smartphone market by shipping 406 million Smartphones in 2012, Apple stood at third with 135 million iPhone shipments in 2012. Interestingly, Samsung growth was largely influenced by Android – powered nearly 94% Smartphones shipped in 2012. On the other hand Apple has just started witnessing growth in developing countries, like India and Indonesia, known for price-conscious market after the adoption of country specific sales strategy. Consequently, in India alone, iPhone sales have been surged by 400% in last 3 months.
The below infographic, by MBAOnline, presents a comparative analysis between Samsung and Apple and exposes some jaw falling statistics, facts and figures:
- In 2012, Apple and Samsung were the only two companies recorded profit from Smartphone. Though, Samsung shipped more number of Smartphones in 2012, it was Apple which grabbed 43% higher profit than Samsung. In Q4, 2012, Apple secured 43 cents on each dollar spend on Smartphone against 36 cents by Samsung.
- Samsung spent almost three times more on research and advertising in 2012. While Apple precautions burned $3.4 billion, Samsung went aggressively on market only to end by spending $10.5 billion.
- Samsung has almost double the number of employees Apple has. In spite of that Samsung managed to cover only 29% smartphone market share in Q4 2012, compare to 21.80% Smartphone market share of Apple.
- In 2012, Apple ranked at top in Smartphone brand loyalty while Samsung took over in 2013.