With 400% Growth In 3 Months “iPhone On Installments” Is Working Out For Apple In India !

Must Read

Skeletons in the Closet? Google-Facebook Involved in Secret Online Advertising Deal

If you can’t beat ‘em, join ‘em. And when two titans happen to decide upon an alliance,...

A Majority of Web Professionals Prefer WordPress For Building Websites [STUDY]

The advancement in technology and network infrastructure has triggered an unprecedented competition among web professionals, who are willing to launch...

Smartphone Resale Value: Depreciation Is Surprising Enough [REPORT]

It's a tad cliché and true that smartphones have permeated every sphere of our life. The ceaseless...

It seems that Apple is finally heading towards striking gold in India – world’s second largest mobile market. According to the recent IDC report, sales of Apple devices – especially iPhone – have gone up by 400% in last 3 months. All this is due to Apple’s revamped strategy and diverted focused approach towards Indian mobile market since the launch of iPhone 5.

Apple was already sold to Indians as a premium brand. However, due to cost sensitive nature of the market, mobile users stayed away from such hefty investment especially when Samsung is adopting aggressive marketing campaigns to beat competitors.

Apple took detour to launch iPhone 5 in India by ditching Network providers and making the phone available in open market – copying the lesson learned from Chinese market. Redington and Ingram Micro, acting as distributors of iPhone now, relaxed the buying process by offering iPhone 4, iPhone 4S and iPhone 5 on easy monthly installments but very low upfront cost starting from Rs. 5,000 on-wards. Besides, both the companies have not only worked out aggressively but, also taken care of effective marketing and promotion strategies with multiple vendors and network operators. All this is resulting in massive turn out of users who are quite excited to find an iPhone in pocket by burning almost throw-away upfront cost.

Advertisements

Apple iPhone in India: Better Than Never

In the year 2012, more than 700 million Smartphones were sold. Interesting 3 out of every 4 Smartphone sold in Q3 2012 were powered by Android. After China, India is the biggest mobile market with close to 1 Billion mobile subscribers. Besides, the aggressive adoption of 3G and 4G networks is another important form of factor for companies like Samsung and Apple to have focused strategy in place.

Apple iPhone in India

In 2012, low-priced handsets registered the highest growth in India. The choice of Smartphone and model is highly influenced with income ability. People belonging to age group of 21 – 35 years are the most active and early adopters of Smartphone. Despite, the penetration (population) of Smartphone is just 2.72% – the lowest compare to other smaller size countries like Malaysia, Singapore, Greece, Taiwan. But, the trend is poised to change as people are becoming more demanding with their mobile devices; Mobile internet usage is all time high and average number of app downloads per users is also growing up with steady pace.

Apple is reportedly working on low-price iPhone, specially to crack the price-conservative markets like India. Undoubtedly, to survive in Indian mobile industry Apple will have to join the dirty price game and why not….. one just can’t do Apple to Apple comparison between two neighbors but almost different markets in terms of culture, behavior, laws, regulations, and most importantly, default cases of various loans.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

How Mobile Is Becoming A Catalyst Of Online Gambling Market Growth

The global online gambling market is now one of the biggest and it is expected to grow...

“Open Up Cambridge Analytica, It’s CBI At the Door!”

Among all the establishments ensnared in deplorable acts, Cambridge Analytica has steadily climbed the ladder of infamy. The roots of its malice...

Smartphone Resale Value: Depreciation Is Surprising Enough [REPORT]

It's a tad cliché and true that smartphones have permeated every sphere of our life. The ceaseless tech breakthroughs have led to...

Reliance-Future Deal Is Approved By SEBI But Biyani May Not Be Happy With It!

Despite Amazon trying its best to stick a fork between the Reliance-Future deal, the Indian market regulator SEBI has finally given the...

Skeletons in the Closet? Google-Facebook Involved in Secret Online Advertising Deal

If you can’t beat ‘em, join ‘em. And when two titans happen to decide upon an alliance, there are bound to be...

The Sudden Reappearance of Missing Jack Ma Leaves People Guessing About Many Things!

Jack Ma was preparing to publicly float Ant Group - what was billed to be the largest IPO in the world in...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This