With 400% Growth In 3 Months “iPhone On Installments” Is Working Out For Apple In India !

Must Read

Can CBD Gummies Be Beneficial For College Students?

College students often feel more pressure than they have ever—or will ever—feel in their entire lives. Many...

Will Google’s Move To Delete 2,500 YouTube Channels Add Fuel To The Fire With China?

The US-China trade war has started rearing its ugly head. Both sides are now turning to extreme...

India Enterprise IT Spending To Reach Rs. 1,910 Billion In 2012: Manufacturing And communication Industry To Drive The Growth

Manufacturing and Communication Industry is expected to drive the overall growth in the years to come. Sectors like Education,...

It seems that Apple is finally heading towards striking gold in India – world’s second largest mobile market. According to the recent IDC report, sales of Apple devices – especially iPhone – have gone up by 400% in last 3 months. All this is due to Apple’s revamped strategy and diverted focused approach towards Indian mobile market since the launch of iPhone 5.

Apple was already sold to Indians as a premium brand. However, due to cost sensitive nature of the market, mobile users stayed away from such hefty investment especially when Samsung is adopting aggressive marketing campaigns to beat competitors.

Apple took detour to launch iPhone 5 in India by ditching Network providers and making the phone available in open market – copying the lesson learned from Chinese market. Redington and Ingram Micro, acting as distributors of iPhone now, relaxed the buying process by offering iPhone 4, iPhone 4S and iPhone 5 on easy monthly installments but very low upfront cost starting from Rs. 5,000 on-wards. Besides, both the companies have not only worked out aggressively but, also taken care of effective marketing and promotion strategies with multiple vendors and network operators. All this is resulting in massive turn out of users who are quite excited to find an iPhone in pocket by burning almost throw-away upfront cost.


Apple iPhone in India: Better Than Never

In the year 2012, more than 700 million Smartphones were sold. Interesting 3 out of every 4 Smartphone sold in Q3 2012 were powered by Android. After China, India is the biggest mobile market with close to 1 Billion mobile subscribers. Besides, the aggressive adoption of 3G and 4G networks is another important form of factor for companies like Samsung and Apple to have focused strategy in place.

Apple iPhone in India

In 2012, low-priced handsets registered the highest growth in India. The choice of Smartphone and model is highly influenced with income ability. People belonging to age group of 21 – 35 years are the most active and early adopters of Smartphone. Despite, the penetration (population) of Smartphone is just 2.72% – the lowest compare to other smaller size countries like Malaysia, Singapore, Greece, Taiwan. But, the trend is poised to change as people are becoming more demanding with their mobile devices; Mobile internet usage is all time high and average number of app downloads per users is also growing up with steady pace.

Apple is reportedly working on low-price iPhone, specially to crack the price-conservative markets like India. Undoubtedly, to survive in Indian mobile industry Apple will have to join the dirty price game and why not….. one just can’t do Apple to Apple comparison between two neighbors but almost different markets in terms of culture, behavior, laws, regulations, and most importantly, default cases of various loans.


Please enter your comment!
Please enter your name here

Latest News

OYO Introduces New Initiatives to Increase Employee Satisfaction

With work from home having become the new norm for most Indian startups due to mandatory social...

Amid Acquisition Talks, TikTok Gearing Up For A Legal Battle!

Desperate times call for extreme measures. The popular short-form video app TikTok has been facing unprecedented amounts of backlash from Uncle Sam...

PAN-Aadhaar link: 32.71 Crore Indians Can Now Reap the Benefits

The agenda to link every citizen's Aadhaar card with their PAN card has been on the Indian Government's radar ever since 2017....

When A City Had To Pay Ransom To Cyber Criminals!

While the rapid advancement in technology surely did gift us with newer and more powerful devices, be it smartphones or iPads, it...

Can Twitter’s New Feature Really Make You Feel Safe?

Twitter has been on what seems like a campaign to make the site a place for more meaningful conversations among users. Ever...

TikTok Acquisition: Not A Cake Walk for Microsoft

After President Trump announced an order banning US companies' transactions with Chinese businesses, which is set to come into effect 45 days...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This