A robust demand of high-end mobile devices changed the entire trend of global smartphone OS shipments in 2012. The shipments of smartphones created a new record last year. More importantly, the demand of smartphone reached to all time highest in Q4 last year, especially in the holiday season. According to Strategic Analytics, Google’s Android and Apple’s iOS accounted for 92% of global smartphone shipments in Q4 2012. The firm has reported 152.1 million Android smartphones were shipped in the quarter, up from 80.6 million units in Q4 2011.
Last year, Android dominated in terms of mobile OS market share based on shipments. However, 700.1 million smartphones were shipped in 2012, up from 490.5 million units in 2011.
Global Smartphone OS Shipments In 2012:
Indeed, the last quarter (Q4 2012) was the best duration for Apple; The company shipped 47.8 million iPhones and also, generated $54.5 billion in revenue. The iPhone shipments in Q4 2012, grew 29% from 37 million units in the same quarter of the prior year. Breaking out to iOS overall market share, the iOS’ market share declined to 22% in Q4 2012, from 23.6% in the previous year.
However, the global smartphone shipments grew 38% Y/Y in Q4 2012, taking the figure to a whopping 217 million units. Despite, the Y/Y growth rate of smartphone shipments dropped to 43% in 2012, compared to 64% in 2011. As the penetration of smartphones has reached almost to the saturation level in developed regions like North America and Western Europe, the growth rate of smartphone shipments has shown a sharp decline.
In terms of manufacturing, Apple and Samsung together shipped more than 51% of smartphones in the last quarter.
In 2012, Apple shipped 135.8 million phones, while Samsung and Nokia shipped 396.5 million and 335.6 million mobile handsets respectively. Interestingly, last year, the mobile handset shipments reached to 1.6 billion units figure; out of those, over 700 million were smartphones. In other words, 44% mobile handsets which were sold last year were smartphones.
It’s pretty much clear from the stats (global smartphone OS shipments in 2012) that Android has crushed the market share of other smartphone OSes, including Symbian, Bada and BlackBerry. However, Microsoft’s Windows Phone has somehow succeeded to draw the attention of a significant number of people around the world last year. The dynamics of Smartphone OS Shipments are expected to see major shifts as industry will see number of Windows Phone 8 OS Smartphones from various vendors.