Only 10 Percent Global Population Owns Smartphone: India And China Are Worse [STUDY]

Must Read

Happy B’Day Gordon Moore: One Of The Founding Fathers Of Silicon Valley

Gordon Earle Moore co-founded the paramount Intel Corporation (NASDAQ: INTC) with Robert Noyce in July 1968, which is worth $204.16...

WhatsApp Might Lose 60 Million Indian Users Post Updated Policy Changes, New Survey Reveals!

The Facebook-owned instant messaging platform’s decision to update their privacy and terms of service brought about a...

Uber and Ola In Hot Water: India Authorities Launch Fresh Probe!

The Directorate General of Goods and Services Tax Intelligence (DGGI) sent a summons to Uber and Ola...

The smartphone battle has been triggered with full form and big players like Apple, Samsung, Nokia, and HTC have extended their mobile market share throughout the world. But, the vast majority of mobile users still relying on traditional phones compare to smartphone. That’s the reason why smartphone segment has only 10% penetration in total mobile segment.

“Communities Dominate Brand” has gathered smartphone usage information from 42 different countries. The data set has provided by the consultant is fascinating, which reveals that the smartphone penetration is still not up-to-the mark.

From the data sheet provided by source, only 10% of global population owes a smartphone. In which Singapore holds the top position with a population of 90% smartphone owners. Whereas, Hong Kong and Sweden has marked 61% and 52% of population own smartphones respectively.

Advertisements

Dediu at asymco.com reports, “ITU data shows that at the end of 2010 there were 5.4 billion global subs. This survey was conducted more recently so the total is likely much higher (perhaps around 6 billion). The survey thus covers about 72% of the world. That implies that at least 90% of the market remains unserved.”

The fact that astonishes most is smartphone penetration in US and South Korea; Being as one of the technically advanced countries these were expected to have more smartphone penetration but figures depict reverse – The penetration is only 35 and 34 percent respectively. The country like Japan known for its technology affinity population has only 14% of citizen equipped with smartphones.

It’s amazing that the most post populous country like China and India – known as the biggest market for mobile with highest number of subscribers – have more traditional mobile users than smartphones. In these two countries, the smartphones users are still in worse number; china has starved at 6% whereas India is even worse having only 3% of participation in smartphone segment against their population.

Smartphone has revolutionized the world and there are numbers of competitors and lineup of smartphone in the market. There are lots of thing which is still lacking inside this segment and marketers have to identify the people interests. Generally, smartphones’ costs are number of times higher than the traditional phones and people from countries with poor economy won’t be aggressive towards smartphone.  Few countries are still starving for 3G network, which distracts smartphone penetration. Yet, it would take some time but definitely smartphone will dominate over the traditional mobile sector.

2 COMMENTS

  1. it is called a ‘smartphone’ because it is an exclusive product. If it would be owned by everyone then it will called just a ‘phone’.

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Advertisements

Latest News

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go...

Huawei Is Gunning For Acquiring A Fifth Of Android’s Userbase With Its Own HarmonyOS!

After Google’s ban on Huawei in 2019, the Chinese-origin tech company is all set to roll out HarmonyOS later in 2021 as...

Battle Lines Are Drawn: Qualcomm’s Latest Acquisition to Challenge Apple, Intel

The quest to gain supremacy creates a butterfly effect for sure. With the challengers and the champion pulling out all stops to...

After Ola and Uber, Now Swiggy And Flipkart Under Probe For Tax Evasion: What’s Brewing?

A few days ago, reports emerged about Ola and Uber coming under the scanner of Directorate General of Goods and Services Tax...

India’s Biggest IT Firms Reported Sharp Jump in Employee Hiring In FY Q3 2021

India's IT sector has been on a steady rise after the turbulence the first half of 2020 caused. On Wednesday, major IT...

Amazon Follows Netflix’s Footsteps: Launches Mobile-Only Plan for Prime Video Users In India!

After Netflix, now Amazon Prime Video has rolled out their mobile-only plan to woo potential Indian smartphone users in the country.

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This