Only 10 Percent Global Population Owns Smartphone: India And China Are Worse [STUDY]

Must Read

Free Netflix in India: A Result of Slow Growth In Q3 2020?

Netflix is testing a new strategy that could lead to free Netflix in India. The online streaming...

Jio Pages: The Indian Browser Reliance Is Betting On Now!

Looks like Reliance wants to establish Jio as a synonym of technology. After launching a fleet of...

Flipkart, Amazon Hurtle To Secure Their Slice in Aditya Birla Fashion

The battle conch for the festive season has already been blown. Now in a bid to take...

The smartphone battle has been triggered with full form and big players like Apple, Samsung, Nokia, and HTC have extended their mobile market share throughout the world. But, the vast majority of mobile users still relying on traditional phones compare to smartphone. That’s the reason why smartphone segment has only 10% penetration in total mobile segment.

“Communities Dominate Brand” has gathered smartphone usage information from 42 different countries. The data set has provided by the consultant is fascinating, which reveals that the smartphone penetration is still not up-to-the mark.

From the data sheet provided by source, only 10% of global population owes a smartphone. In which Singapore holds the top position with a population of 90% smartphone owners. Whereas, Hong Kong and Sweden has marked 61% and 52% of population own smartphones respectively.

Advertisements

Dediu at asymco.com reports, “ITU data shows that at the end of 2010 there were 5.4 billion global subs. This survey was conducted more recently so the total is likely much higher (perhaps around 6 billion). The survey thus covers about 72% of the world. That implies that at least 90% of the market remains unserved.”

The fact that astonishes most is smartphone penetration in US and South Korea; Being as one of the technically advanced countries these were expected to have more smartphone penetration but figures depict reverse – The penetration is only 35 and 34 percent respectively. The country like Japan known for its technology affinity population has only 14% of citizen equipped with smartphones.

It’s amazing that the most post populous country like China and India – known as the biggest market for mobile with highest number of subscribers – have more traditional mobile users than smartphones. In these two countries, the smartphones users are still in worse number; china has starved at 6% whereas India is even worse having only 3% of participation in smartphone segment against their population.

Smartphone has revolutionized the world and there are numbers of competitors and lineup of smartphone in the market. There are lots of thing which is still lacking inside this segment and marketers have to identify the people interests. Generally, smartphones’ costs are number of times higher than the traditional phones and people from countries with poor economy won’t be aggressive towards smartphone.  Few countries are still starving for 3G network, which distracts smartphone penetration. Yet, it would take some time but definitely smartphone will dominate over the traditional mobile sector.

2 COMMENTS

  1. it is called a ‘smartphone’ because it is an exclusive product. If it would be owned by everyone then it will called just a ‘phone’.

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Advertisements

Latest News

Huawei All Set To Bid Adieu To Smartphone Market?

The effects of the US ban on Huawei, along with a few other Chinese companies, have started...

Tata Group To Acquire 50% Stake In BigBasket: A Winning Edge Against JioMart?

The Tata Group has apparently found its winning edge against Ambani's JioMart and might add this newfound opportunity to their shopping list...

Amazon Locks Head With The Music Industry: Twitch Letting Streamers Use Unlicensed Music!

The global e-commerce giant Amazon.com, Inc. (NASDAQ:AMZN) has upset the biggies of the music industry as one of its acquisitions have been...

Mobile Internet Speed In India: From Bad To Worse [REPORT]

Languishing. And la…g…g…i…n…g. The sorry state of the desi internet in India. In a rather sad turn of events,...

Google Boots Out 3 Immensely Popular Android Apps from Play Store: Questions About Content Policing Resurface

With such a flourishing wilderness of Android apps on the Google Play Store, there is every likelihood of encountering something seemingly innocuous...

Reliance Future Group Deal In The Soup: SIAC Orders To Put The Deal On Hold

When Reliance agreed to acquire Future Group for $3.4 billion, recently, the share of Reliance Industries Limited rallied on the stock market....

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This