Does Your CEO Really Care About Your Company’s Social Media Reputation? [Infographic]

Must Read

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go...

Huawei Is Gunning For Acquiring A Fifth Of Android’s Userbase With Its Own HarmonyOS!

After Google’s ban on Huawei in 2019, the Chinese-origin tech company is all set to roll out...

WhatsApp Might Lose 60 Million Indian Users Post Updated Policy Changes, New Survey Reveals!

The Facebook-owned instant messaging platform’s decision to update their privacy and terms of service brought about a...

Though the title looks quite weird, it’s worth to pen that only 28% CEOs consider their companies’ social media reputations when they make business decisions, while over 36% (nearly 1/3rd) of the CEOs fail to consider – a survey notes.

Generally, B2B companies do consider and respond to reputation crises than their B2B counterparts.70% of B2C CEOs frequently consider social media reputation whereas, 57% of CEOs frequently consider social media reputation as far as B2B companies are considered. Only 45% of B2B executives consider their firm could respond to a negative post within 24hrs compared to 63% of B2C.

B2C companies are prepared to respond more quickly to online audiences in a crisis. B2B companies are less likely to engage online in a crisis.  B2B executives are twofold (13%) as likely to say that their firm would not engage an audience online to defend their reputation, compared to 6% of B2C executives.


Interestingly, fluctuation in attitude towards social media reputation was directly proportional to company’s size. 71% of the large company (more than 10,000 employees) CEOs always or sometimes considers their company’s social media reputation, compared to 55% of small companies (with less than 10,000 employees). The tendency to ignore social media reputation is more prominent in small firms which signals 45% chances to rarely or never considered in decision-making, compared to 29 percent of larger firms.

Similarly, when looking at company size by revenue,with 63% — majority of the largest firms (with revenue of $10 billion or more) say that they could react within 24 hrs, in contrast to 42% of smaller firms (less than $5 billion in revenue) while, larger firms are also more probable to respond quickly to a damaging issue online.

Overall study implies that there is still much opportunity to introduce the concept of social media reputation into the C-suite. From the study it is depicted that many organizations are missing opportunities to either progress their reputations or to defend them.

To see where CEOs stand on social media reputation, take a look at this Infographic:


Please enter your comment!
Please enter your name here

Latest News

Reliance-Future Deal Is Approved By SEBI But Biyani May Not Be Happy With It!

Despite Amazon trying its best to stick a fork between the Reliance-Future deal, the Indian market regulator...

Skeletons in the Closet? Google-Facebook Involved in Secret Online Advertising Deal

If you can’t beat ‘em, join ‘em. And when two titans happen to decide upon an alliance, there are bound to be...

The Sudden Reappearance of Missing Jack Ma Leaves People Guessing About Many Things!

Jack Ma was preparing to publicly float Ant Group - what was billed to be the largest IPO in the world in...

Apple Foldable iPhone May Surprise You, But It Won’t Launch This Year!

Rumours of a foldable iPhone have long been circulating on the internet. However, until now there was little to no indication Apple...

Snapchat Spotlight: A New Way for Creators to Earn Money

Short-form video applications have increased overwhelmingly in popularity in recent times. The surge in this format of online content, according to most,...

COVID-19 Unemployment Leading To Ageing Indian Workforce, CMIE Reports

The latest data shared by the CMIE aka Centre for Monitoring Indian Economy has highlighted a huge red flag.

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This