Why Does Windows 8 Get Off Lackluster Start: Sales Of Windows Device In The U.S. Dropped 21% Y/Y

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Till date, Microsoft has sold more than 40 million Windows 8 licenses, outpaced its predecessors in terms of licenses shipped during their first month of launch. Despite of an outstanding shipment of Windows 8 licenses, sales of Windows device in the U.S. has fallen 21% compared to last year. According to a leading reliable and comprehensive consumer and retail information provider–NPD–, sales of Windows-powered laptops and desktops in the country have declined 24% and 9% year-over-year this year respectively. In the U.S., demand of Windows’ devices has remained lackluster throughout the year.

This time, it’s really tough to predict that Windows 8 could turnaround the scenario of the PC market in forthcoming quarters. The reason is quite obvious that Windows 8 running devices have not proven any impetus for sales  so far. Just after a month release of Windows 7  in 2009, the OS was found on 83% of new PCs those were sold by vendors. On the other hand, Windows 8 has captured just 58% of new PCs sales since its launch on October 26. Till the date, Windows 8 OS still account negligible (less than 1%) to overall Windows PC market share.

Why Windows 8 Isn’t Getting Impressive Response ?
Price:

Pricing of Windows 8 devices is one of the reasons which is compelling users to keep themselves away from these devices. The average selling price of Windows computer has jumped significantly from $433 in 2011 to $477 over the past four weeks. Windows 8 notebooks have seen nearly $80 rise in average selling price (ASP) against the ASP of notebooks in the last year.

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Enterprises Are Reluctant To Adopt The OS

Undoubtedly, Microsoft has done a great job with Windows 8, but enterprises today are afraid to risk their OS, they just want to check if the OS is promising or not. If Windows 8 once succeeds to prove itself, then enterprises will decide to adopt the OS. Although they are interested to get their hand on the OS, but they don’t want to be an early adopter– just 4% enterprises have specific plan to adopt Windows 8 in next 12 months.

Confusion With The OS

Last time, Windows 7 was launched with improvised graphics, processing speed and memory management ability, but this time, the company has revamped the entire OS architecture of Windows 8. Of course, radical new interface of Windows 8 is quite impressive, but the traditional users are not willing to embrace it so frequently. Besides, they are also confused with Windows RT and Windows 8 Pro.

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