Mix Strategy Of ‘RTB And iOS Focus’ Could Help Publishers To Increase Ad Revenue By 65% !

Must Read

3 Most Common Mistakes Social Media Marketers Are Committing In 2016

In their quest for greater sales and increased ROI, the self-appointed “digital marketing guru” has lost touch with what...

Happy Birthday Henry Ford: The Creator of Model T Car

At times, a trial and error method can work wonders. However, success demands courage, dedication, perseverance and relentless hard...

Twitter Bounty Program Is Lucrative Enough To Pocket Few Thousands Dollars In A Jiffy

Twitter has come up with a new bounty program. Twitter bounty offer may not be as commercially lucrative as...

The explosive growth in Internet and Mobile segment has charged marketers and advertisers towards digital contents. Consequently, the adoption of Digital Ads are all time high in recent years. In US alone, Online Ad market is expected to surpass Print media first time ever in 2012 only to reach $62 billion by 2016. However, the growth and market size is also heading towards tough competition due to emergence of thousands of online publishers each day.

So, how could a publisher ensure to monetize his maximum inventory with best possible price? The new RTB (Real Time Bidding) holds the key !

RTB (Real Time Bidding) – Filters the Best for Publishers

I assume that most of the publishers are aware about the RTB system. However, for those who still find themselves in aliens’ land in respect to RTB, its real time bidding system that allows publishers to display only those ads which hold the maximum eCPM beating rest all ads available for publishers. This becomes more effective when a huge demand of any Publisher’s inventory attends only few available ad zones to sell on Publisher’s site.

Advertisements
RTB Is Thriving: And Publishers Must Adopt It

A recent report from Index Platform – a digital advertising technology provider – has unveiled that Publishers and Advertisers across the America is leaning towards RTB system. Around 30.2% increase was reported in the adoption of RTB by national advertisers, while 50% increase was recorded in the local business using RTB system in North America.

The effect of RTB is no more restricted to online sites; mobile websites and mobile Apps are aggressively opting RTB to improve their revenue share. With the success and acceptance of bigger screen size of Smartphone and Tablets, mobile ad market is also expanding periodically.

Another company MoPub – a mobile ad server and exchange service provider – reported that RTB is resulting into higher ad revenue for publishers from iOS devices compare to Android. While average RTB price on iOS devices (Smartphone and Tablet) for mobile ad remained $0.72, Google’s Android managed to record only $0.43 – a clear difference of around 65% making iOS devices more lovable for publishers in RTB space.

Due to high penetration of internet across the globe, online advertising space is slowly becoming crowded which is generating the need of selective-approach among publishers. However, geographical and vertical advertising approach demands for publishers which can accommodate greatest number of ads in their traffic inventory.

Advertisers are becoming cost conscious and intense competition in online publishing space is squeezing the profit margin between eCPM and online property maintenance cost. This has triggered a demand to optimize the inventory for publishers and, based upon above report, it’s quite justified that a perfect blend of RTB with focused approach on iOS devices could turn out into the higher Ad revenue fishing out low-cost ads and advertising networks.

Advertisements

 

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Unemployment in India: Down To 6.95% In July 2021 As Businesess Start Hiring

The unemployment in India is dropped significantly in July 2021 as businesses are slowly resuming their operations after struggling...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This