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Mix Strategy Of ‘RTB And iOS Focus’ Could Help Publishers To Increase Ad Revenue By 65% !

The explosive growth in Internet and Mobile segment has charged marketers and advertisers towards digital contents. Consequently, the adoption of Digital Ads are all time high in recent years. In US alone, Online Ad market is expected to surpass Print media first time ever in 2012 only to reach $62 billion by 2016. However, the growth and market size...

Is Facebook’s New ‘Subscribe’ Button More beneficial Than ‘Like’ For Publisher ?

Previously in the month of September, Facebook launched its 'subscribe' button for personal profile, which allowed users to subscribe with anyone, where they got the public updates of that person in his/her news feed. But recently some of the users saw the new Subscribe button on the business pages. Facebook Subscribe button for Business pages: Facebook is currently testing this feature for business...

Yahoo Plans To Launch Own Publisher Ad Network In India !

In last half a decade India has emerged as the centre of attraction for many companies belonging to diverse industries. It has already emerged as the strongest software development hub globally and has leapfrogged global technology giants in various arms of technology like social media, e-commerce, mobile and advertisement. Keeping close eye over the growth in Indian territory, Yahoo...

Google is Seeking More Control Over Your Web Page Preview – A New Tool Under Test; Do Publishers Need to Worry?

Google is setting up all its corners to ‘counter & attack’ for Facebook. After the launch of most appreciated “instant search” features, Company is testing a new feature which will preview the entire webpage of each search result link on mouse over before you actually click and visit to that page. The feature is currently in testing phase and...

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Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is...

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

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