publisher

Mix Strategy Of ‘RTB And iOS Focus’ Could Help Publishers To Increase Ad Revenue By 65% !

The explosive growth in Internet and Mobile segment has charged marketers and advertisers towards digital contents. Consequently, the adoption of Digital Ads are all time high in recent years. In US alone, Online Ad market is expected to surpass...

Is Facebook’s New ‘Subscribe’ Button More beneficial Than ‘Like’ For Publisher ?

Previously in the month of September, Facebook launched its 'subscribe' button for personal profile, which allowed users to subscribe with anyone, where they got the public updates of that person in his/her news feed. But recently some of the users saw...

Yahoo Plans To Launch Own Publisher Ad Network In India !

In last half a decade India has emerged as the centre of attraction for many companies belonging to diverse industries. It has already emerged as the strongest software development hub globally and has leapfrogged global technology giants in various...

Google is Seeking More Control Over Your Web Page Preview – A New Tool Under Test; Do Publishers Need to Worry?

Google is setting up all its corners to ‘counter & attack’ for Facebook. After the launch of most appreciated “instant search” features, Company is testing a new feature which will preview the entire webpage of each search result link...

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WhatsApp Image Disappearing Feature: Another Page From The Book Of Competitors

In order to keep its competitive edge intact, WhatsApp continues to add new features as and when they can...