publisher

Mix Strategy Of ‘RTB And iOS Focus’ Could Help Publishers To Increase Ad Revenue By 65% !

The explosive growth in Internet and Mobile segment has charged marketers and advertisers towards digital contents. Consequently, the adoption of Digital Ads are all time high in recent years. In US alone, Online Ad market is expected to surpass...

Is Facebook’s New ‘Subscribe’ Button More beneficial Than ‘Like’ For Publisher ?

Previously in the month of September, Facebook launched its 'subscribe' button for personal profile, which allowed users to subscribe with anyone, where they got the public updates of that person in his/her news feed. But recently some of the users saw...

Yahoo Plans To Launch Own Publisher Ad Network In India !

In last half a decade India has emerged as the centre of attraction for many companies belonging to diverse industries. It has already emerged as the strongest software development hub globally and has leapfrogged global technology giants in various...

Google is Seeking More Control Over Your Web Page Preview – A New Tool Under Test; Do Publishers Need to Worry?

Google is setting up all its corners to ‘counter & attack’ for Facebook. After the launch of most appreciated “instant search” features, Company is testing a new feature which will preview the entire webpage of each search result link...
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Apple And Google Are Changing Norms: Go Default with Gmail and Chrome On the New iOS 14

For long Apple iPhone and iPad users are forced to use Gmail and Chrome as an optional...
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Apple Store In India: More Of Disappointment Than Excitement?

Apple has started making moves to strengthen its presence in India. With the launch of Apple online store in India today, the...

The Advantages of Java Logging

If you're a fan of Java logging, you already know that there are three main types, Log4j, Log4j2, and SLF4j. They all...

Jio Postpaid Plus Plan Offers Free Netflix And Amazon Prime To Give Airtel and Vi Run For Their Money?

The just launched Jio Postpaid Plus plan is making heads turned. Just when you think Mukesh Ambani led...

TikTok Oracle Deal: China is Not Happy

Beijing is not at all happy with how the TikTok-Oracle deal panned out! In an editorial, Global Times, the...