publisher

Mix Strategy Of ‘RTB And iOS Focus’ Could Help Publishers To Increase Ad Revenue By 65% !

The explosive growth in Internet and Mobile segment has charged marketers and advertisers towards digital contents. Consequently, the adoption of Digital Ads are all time high in recent years. In US alone, Online Ad market is expected to surpass...

Is Facebook’s New ‘Subscribe’ Button More beneficial Than ‘Like’ For Publisher ?

Previously in the month of September, Facebook launched its 'subscribe' button for personal profile, which allowed users to subscribe with anyone, where they got the public updates of that person in his/her news feed. But recently some of the users saw...

Yahoo Plans To Launch Own Publisher Ad Network In India !

In last half a decade India has emerged as the centre of attraction for many companies belonging to diverse industries. It has already emerged as the strongest software development hub globally and has leapfrogged global technology giants in various...

Google is Seeking More Control Over Your Web Page Preview – A New Tool Under Test; Do Publishers Need to Worry?

Google is setting up all its corners to ‘counter & attack’ for Facebook. After the launch of most appreciated “instant search” features, Company is testing a new feature which will preview the entire webpage of each search result link...

Latest News

Google Is Dragged To Court For Spying On Employees And Firing Them!

It seems like Google is finally going to pay their dues for spying on their employees!
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Exclusive: PhonePe Raises ₹5,000 Crore At A Valuation of ₹45,000 Crore

The digital payment company PhonePe has raised Rs 5,000 crore (approx $690 million) in a fresh round of funding. After the new...

Pre-Pandemic Level Job Recovery To Not Become A Reality Till 2024!

The COVID-19 pandemic led to millions of job losses all around the world. Now, while many reports suggest the global economy is...

Apple Mac Devices Are Being Affected By A New Malware Meant To Spy And Steal Information

If you are a Macbook user, then beware! There’s a new form of malware doing rounds on the internet and specifically targeting...

Decoding Slack Acquisition: A Move To Give Microsoft Taste Of Their Own Medicine?

The acquisition of Slack has left many surprised. The popular workplace messaging app Slack recently sold its business to...