Just a few months before, we explained why the demand of low-price Tablet could surge in India this year and what the challenges are for new entrants in such nascent market. Previously, around 85,000 Tablets were expected to be shipped in 2012 and 23.38 million by 2017. But, according to CyberMedia Research, tablet shipments in the country surpassed half a million units in just Q2 ended June 2012, up 59% quarter-over-quarter and 673% year-on-year.
Micromax, Samsung and Apple were top three vendors during Q2 of this year. Of course, the staggering shipments occurred during the quarter due to advent of new Tablet vendors; 90 vendors launched their Tablet till Q2, 2012. Local vendors including Micromax, HCL, Karbonn and others are offering the device at the very affordable price.
In Q2 2012, Micromax led with 18.4% market share in India in terms of shipment, followed by Samsung and Apple with 13.3% and 12.3% market share respectively. The most important point is here that the average sales value (ASV) of the Tablet in Q2 2012 dropped almost half from INR 26,000 in Q1 of 2012 to little above INR 13,000 in Q2 of this year. A considerable number of Tablets are being offered by local vendors including Micromax, Karbonn and HCL in the price range of INR 5,000-10,000.
In terms of Tablet shipments, new entrants accounted for 47.4% of total sales during Q2 of this year. They strongly focused on application areas in the education and entertainment segments, especially to Indian Youth.
But opportunities are still ahead for new entrants in the country especially in healthcare, retail and e-governance segments. At present, Tablets are basically used for internet browsing, social networking, email, entertainment, gaming, information related to cricket, flight tickets and more.
In April, Micromax introduced its 7-inch Funbook Tablet, and the company sold 1.4 lakhs (0.14 million) units in just 100 days since it launch. In addition to this, the company also launched 10.1-inch Funbook Pro and now, it’s planning to add two more versions –Funbook Alpha and Funbook Infinity– in coming fall. Anyway, Q2 of 2012 was really incredible for new entrants and also, Tablet adoption in India is steadily increasing day-by-day.