Facebook Don’t Want To See Its Mobile Users Growing; Atleast For Now !

Must Read

Microsoft Warns Millions of Windows 10 Users, And It’s Scary!

Microsoft’s Windows 10 update worries seem to haven’t stopped even after they started to secretly offer Windows...

Microsoft Study Reveals Indians Have Become Less Digitally Civilised Than The Previous Years!

With the coming age of digital boom in India, more and more people have been gaining access...

Facebook Falls Prey To Coronavirus: Cancels Global Marketing Summit 2020

The deadly Coronavirus outbreak seems to have now become the primary cause of the cancellation of another...
Shikhar Srivastavahttp://dazeinfo.com
Technopreneur, Author, Software Developer, Blogger, IT Analyst, Gamer, eater of chocolates and ice creams...

More and more users are now using mobile devices to access Facebook rather than the desktops and this trend is starting to worry Facebook. Facebook with its 900 million odd users is the world’s favorite social network on the desktop as well as on the move.
A recent report by comScore’s new Mobile Metrix 2.0 showed U.S. smartphone users spent 441 minutes per month, or 7 hours and 21 minutes, on Facebook in March, compared with 391 minutes via computer. That’s miles if not light years ahead the second and third place Foursquare and Twitter with 146 minutes and 114 minutes respectively, while Tumblr drops in at fourth with 68 minutes.

You might be wondering with such great stats in their favor why on earth would Facebook be worried? Facebook is ahead of its competition without doubt but when you compare Facebook on the desktop with Facebook on mobile, then it gets really interesting. According to Reuters, Facebook has about 158.9 million unique U.S. visitors who access the site on computers and 78 million who access it via mobile phones, although there is an overlap between the two groups, which essentially means that the number of people who are accessing their facebook accounts on the move is fast closing in on those who access it on the desktop.

More and more users now prefer using Facebook on the move.


Now this is where it gets interesting, you see when Facebook filed its IPO it highlighted the fact that it does not generate meaningful revenue from mobile users.

“If users increasingly access mobile products as a substitute for access through personal computers and if we are unable to successfully implement monetization strategies for our mobile users, our financial performance and ability to grow revenue would be negatively affected.” – Facebook wrote in its filing documents.

This essentially means that even though Facebook would be delighted with the increasing traffic in terms of the exposure it is getting on mobile devices, it is skeptical about generating more revenue from the mobile platforms. Facebook hasn’t been too keen to show ads to mobile users, but starting now all that might change.

The changes made to the filing indicate that Facebook is clearly concerned about how to grow its mobile revenue in order to sustain its incredible financial growth. In fact  The Telegraph went on to report that the statement was effectively a ‘profit warning’. Some analysts are saying that the move to buy Instagram for $1 billion was part of Facebook’s efforts to increase mobile revenue.

“It was a reactive, almost panicked reaction to usage statistics” Sam Hamadeh, founder, research firm PrivCo to The Telegraph.


Facebook also recently announced the app center, a place to find all social apps for mobile users. They are also introducing popular apps like the game Draw Something, on Apple’s and Google’s app stores and guess what, they will take 30% share of revenues. These are indeed being done to further increase user engagement and  – generate more revenues from the mobile devices.

Facebook’s valuation is fast approaching $100 billion and of course they are very publicly going public with the IPO and expecting to break all previous IPO records in the history of Silicon Valley based IPOs. So it is but obvious that after the IPO they need to not only continue growing but sustain those high levels of growth, which (if at all possible) can be achieved by strategically monetizing their mobile revenues.



Please enter your comment!
Please enter your name here

Latest News

Facebook Without Mark Zuckerberg And Sheryl Sandberg?

Imagine Facebook without Mark Zuckerberg and Sheryl Sandberg, the current CEO and COO of the world's largest...

Essential Email Marketing Features for eStore Owners That Generate Guaranteed ROI

Email marketing is essential and is a significant part of current digital strategies. Email marketing reigns supreme when you need to enhance...

Microsoft Subdomains Have A Massive Security Loophole, Leading To Cyber Attacks!

A security researcher has pointed out the fact that Microsoft’s thousands of subdomains are prone to many vulnerabilities which can be taken...

SoftBank On Uneven Grounds With Vision Fund 2: Spent $2.5 Billion To Boost Confidence

The Japanese tech conglomerate SoftBank Group Corp seems to be highly optimistic about the investment scenario worldwide even after a few...

Apple To Launch A New iPhone On 31st March To Take Competitors By Surprise

A surprise launch of a new Apple iPhone, dubbed as iPhone SE 2, may take place soon. Much has been speculated and...

Paytm And PhonePe Will Spend Jaw-Dropping Amount On Marketing Efforts In 2020

It has recently been reported that Paytm and PhonePe which are leading digital payment companies of India have combined allocated a humongous...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This