Recently, Nokia has launched its Lumia 900 model on AT&T carrier in the U.S., which has initiated a good inning for the company. Despite of strong beginning in the U.S., folks are still not willing to buy the Lumia models in the U.K. market. In the U.K., four major operators have stated that Windows powered Lumia Smartphones are not so good to compete with Apple’s iPhone and Samsung’s Galaxy Phones. According to these operators, the devices (Lumia 800 and 710) are less competitive than Android devices and Apple’s iPhones ,and also, it has been overpriced. However, telecom operators have subsidized the devices before reaching to users’ hand in the U.S. and some European countries in order to outsize the demand of the handsets in the market.
The review on the tech blogs sites have given some momentum to the Lumia models in the market, but lots of issues such as shabby battery life and poor quality of screen have forced folks to prevent themselves from these models.
Telecom consultant–John Strand–said, “We will try to bail you out if you and Microsoft come with the marketing money. But even if the operators start to give away the Nokias for free, it will not make Nokia a success.”
In addition to these, apps are also playing a crucial role in Smartphone purchasing across the world. At present, neither Nokia nor Microsoft is as matured as Apple and Google are. Numbers of apps enthusiasts, those are currently using either Android device or iPhone, will definitely not switch from the platform to Windows Phones based platform–undoubtedly, users who already bought games, publications and videos will not want to lose them by switching to another platform.
While on the other side, AT&T and Sprint has promulgated a hefty loss in last quarter. The operators has blamed that the heavy subsidies– which are being provided by these operators– on iPhone and other devices to bring the device at the nominal price to users’ hand have caused a quarterly loss. Presently, AT&T is offering Nokia Lumia 900 model in the U.S. for just $99.99.