The best way to become popular is by hitting the one of the most popular entities; Apparently, Samsung has by hearted this quote. Company has decided to take Apple head-to-head by releasing promotional videos that taunts directly on Apple customers – mostly iPhone users. Though, I would not say that it is a healthy competition by far but Samsung has, intelligently, pointed out the features of iPhone that stand short infront of Galaxy S II.
These ads are getting viral over social media and internet and people like it too. The first video advert – a must video for Samsung fans – makes fun of iPhone users who wait in a queue to obtain the latest version of iPhone juggling with their existing iPhone version.
Recognizing the appreciation and impact of the above video advert, Samsung has decided not to stop the series of such adverts. The below video is the latest one in the same row – a continuation of the previous one.
Samsung doesn’t stand anywhere against Apple in brand value but it’s a tough fight between both giants in Smartphone segment. I am n saint to stamp my views on above video adverts favoring Samsung or Apple but I would like to know your views and feedback on Samsung’s marketing team creativity.