Asian-Americans Are More Fascinated Towards Tablets Than Others in US

Must Read

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go...

Huawei Is Gunning For Acquiring A Fifth Of Android’s Userbase With Its Own HarmonyOS!

After Google’s ban on Huawei in 2019, the Chinese-origin tech company is all set to roll out...

WhatsApp Might Lose 60 Million Indian Users Post Updated Policy Changes, New Survey Reveals!

The Facebook-owned instant messaging platform’s decision to update their privacy and terms of service brought about a...

Though, the Tablet devices and eReaders have been largely contributed by US to the world, but Asians are leading in the trend of early adoption and usability. In US, Tablets and eReaders have fascinated Asians more than Latin American and Black-And-White community. The Asians – stay in US- are at the top of using Tablets with 14.4% participation in the tablet market,  while Hispanics contributes 12.6%, and black and whites has just 10% of contribution, reveals a report released by eMarketer.

Report also predicts that whites in US would reach the same level of penetration as Asia-Americans by 2014. It’s quite clear from the report that Asian-Americans are avid to have their hands on new devices like tablets and eReaders.

Another study by Florida State University –center for Hispanic marketing Communication—also says that Asian-Americans are among the highest penetrated communities for both tablets and ereaders.

Advertisements

According to Felipe Korzenny at Florida University Study, “US Hispanics and Asian-Americans are very eager to bridge the technological gap and they are proportionately more likely to adopt these devices than non-Hispanic whites. Referring to Asians’ high intention to purchase, Asians should be more interesting targets to marketers because they are much more interested in these products.”

The report also states that the Spanish-speaking Hispanics have the highest in percentage aspire to own new tablet next year. However, the intention to purchase the tablet next year is also very high among Asian after Hispanics. According to the study, 35% of Asian has aspired to have tablets next year, while Hispanics is at the top of 41% and Non-Hispanics have the lowest intention to have the tablets, that’s why only 22% are eager to own tablets next year.

Korzenny has explained that Asian-Americans are more interested to adopt the new technologies compare to others. The factor is quite obvious; the good technical awareness and economy background leads them to become avid new device user. The most interesting fact about the study is that the age factor has no impact on emerging –device adaptation.

Overall, the emerging-device adoption among Asian-Americans is due to excellent education background and economy. The passion to own new device come irrespective of Age and racism but from the technical awareness and this has been proved again by the Asian community in US.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Reliance-Future Deal Is Approved By SEBI But Biyani May Not Be Happy With It!

Despite Amazon trying its best to stick a fork between the Reliance-Future deal, the Indian market regulator...

Skeletons in the Closet? Google-Facebook Involved in Secret Online Advertising Deal

If you can’t beat ‘em, join ‘em. And when two titans happen to decide upon an alliance, there are bound to be...

The Sudden Reappearance of Missing Jack Ma Leaves People Guessing About Many Things!

Jack Ma was preparing to publicly float Ant Group - what was billed to be the largest IPO in the world in...

Apple Foldable iPhone May Surprise You, But It Won’t Launch This Year!

Rumours of a foldable iPhone have long been circulating on the internet. However, until now there was little to no indication Apple...

Snapchat Spotlight: A New Way for Creators to Earn Money

Short-form video applications have increased overwhelmingly in popularity in recent times. The surge in this format of online content, according to most,...

COVID-19 Unemployment Leading To Ageing Indian Workforce, CMIE Reports

The latest data shared by the CMIE aka Centre for Monitoring Indian Economy has highlighted a huge red flag.

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This