Google is on enhancement spree of its services solutions for last couple of months to attract more number of users. Today, it has remodeled its Search engine page which is now available in more attractive and enhanced look. In new transformed look, all the options – images, video, Maps, etc- have been shifted to left hand side of the page, which was earlier on the top bar. Going further, search result age will also show city and its location from where you are using Google. For example is you are accessing Google from Mumbai India then it will show your location as Mumbai, India. The biggest change Google brought is the consolidated result with mix and match of images, Maps, and links.
One of the best feature which I noticed is the auto scrolling Google Map. Earlier map was static at the left hand top side, but now it will keep on moving and also has been linked with all the results.
But the biggest change Google bought in its search result page is the ‘auto-combination’ of your search query and detected location. This way Google has tried to throw more personalized and related search results of your query. For instance if you are in Mumbai and looking for “Best deals on Cars”, Google will throw the results based upon the query “Best deals on Cars near/in Mumbai”.
These enhanced features has made navigation easy for users. However, for many it may not be little problematic. Many times people want to look for some services/products outside of their current location or irrespective of any location. The new algorithm of search result may effect such results.
However, it should be noted that from last few months Google has made several changes in its service pages like Gmail and Google Reader. Although, it has faced criticism from some of the user specially from gulf countries for remodeling its Google reader page, but largely the efforts have been appreciated. Google is trying to provide a similar look and feel of all its services to users. This way users will have feel under single ecosystem which can have the ability to serve in multiple way to users. Surely, the efforts will benefit Google as users are, generally, tend to stay with a single platform with versatile offerings.
Hope new design of search page will impress users. Have you seen the new Google search engine page and enhanced features? do you think it will help Google by any ways ? do share your views in comment section.