Airtel To Provide Free Twitter Access To 170 Million Mobile Subscribers

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It’s indeed a good news for millions of Airtel subscribers in India. Going further they can access micro-blogging website Twitter absolutely free of cost. Though, the service will be available free of cost only till March 1, 2012, there are chances that telecom company may extend the offer based upon the market response.

To opt for free Twitter usage, subscriber would only have to use SMS short code 53000 to sign up for Twitter. Alternatively, subscribers can also access Twitter via without shelling out a single penny for it.

Today, Bharti Airtel—a global leading telecommunication company— has announced that its 170 million plus customers in India can enjoy the free Twitter service without any extra reimbursement till the first day of March next year.

According to the company, it’s the first time in India that any company has initiated such offer for free of cost. It’s incredible initiation by the company where subscribers have to send a SMS and thereafter, the mobile phone would be selected for twitter access for limited period of ninety days – without being GPRS activated on their number.

The Chief Marketing Officer for Consumer Business—N Rajaram—said, “Today’s discerning Indian customer is increasingly relying on the mobile device for accessing everything from emails to music to social networks. In conjunction with this trend, we are pleased to introduce 90 days of free access to Twitter for mobile users in India — first on Airtel. With this, 170 million+ Airtel mobile customers will now potentially be able to enjoy Twitter’s rich interface on their mobile web browsers or access updates posted by specific users through SMS notifications free of charge. This initiative will introduce new users to an exciting world of possibilities that mobile internet enables, thus providing an impetus to data services market”

The company is world’s third largest subscriber base mobile operator with 230.8 million subscribers across 19 countries by the end of June 2011. Whereas, Twitter has too has the reacability over 300 million users worldwide.

N Rajaram also said, “Airtel has always been committed to delivering experiences that are innovative and relevant for customers. This launch reinforces our focus on this promise and adds to our list of many industry firsts”.

Really, Twitter on the Airtel is really a commendable approach which would provide the awesome experience of information networks, and will fasten subscribers with their phones. Airtel’s approach will also make a dent in other mobile networks’ user base as users may prefer to port their number to Airtel due to such attractive offers. However, this could be just the begining of another mobile internet war among all network providers and users may see many more offers from others telecom operators like Vodafone, TATA Docomo soon.


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