Facebook Emerges As Most Preferred Network Among Job Seekers [STUDY]


Facebook has proved itself as one of the best and biggest social networking sites all across the world and now it has also been ranked as the most prominent and responsive network for job seekers. It is also providing intense competition to professional networking site LinkedIn which tops the list of best professional networking site.

A recent study by MBA Online reveals that this year Facebook has helped more than 18.4 million users to find a job compare to LinkedIn which helped 10 million users for the same cause. The major reason such difference the vast coverage of users and countries by Facebook.   If we compare the user base, Facebook has user base of 800 million plus while LinkedIn user base is just 130 million – just 16% of Facebook. But while doing a comparative analysis based upon the percentage performance, LinkedIn clearly outperforms Facebook. Comparing the total number of users with number of users who got the job, LinkedIn stays with 7.69% positive response against Facebook that has managed only 2.3%. So, by such algorithm we see no comparison between Facebook and LinkedIn.

However, being a professional networking site, LinkedIn has enough room of improvisation. It should enhance their job search option and should also rework with the price for profile upgrade. Paying $300 per anum is absolutely a daunting task for many users who understand the effectiveness of LinkedIn and are also quite aggressive over the network but have reached to the limitations by being a free user. Infact, there are many users who look for a specific feature on LinkedIn but due to paid service they are turning towards Facebook which is completely a free platform to use and utilize.

Study also highlights that around 16.7 percent of people are associated with social networking site for job opportunities only. Also, 9 out of 10 job seekers have their account with social networking sites and out of which 54 percent use Facebook, Twitter, and LinkedIn to find a job.

There are also couple of interesting key-findings from the study. Around 30 percent of internet users are associated with internet only to hunt a job which results in a huge chuck of web traffic associated only with placement, openings and job portals exploration purpose.

It’s also been found that 50 percent of users turn towards Facebook for searching a job, followed by 26 percent on LinkedIn and 25 percent on Twitter. The trend is due to higher referral ratio generated by Facebook (16 percent) followed by 9 percent on LinkedIn and 6 percent on Twitter.

When we compare on the basis of sex ratio, LinkedIn has more male job seekers – 69 percent – while Facebook accommodate more Female job seekers -44 percent. It directly indicates that Facebook has resulted as favorite social networking site for female job seekers than male.

The most amazing part of the study is the pay package offered by the companies to users who come though such networks. As compare to 36 percent on Facebook, 54 percent of job hunters connected with LinkedIn earn more than $75k (Rs. 39, 12,750) per year. This indicates that LinkedIn users are more sound professionally. LinkedIn users have better academic and job-experience record than Facebook users. Therefore, employers too prefer LinkedIn over Facebook for any mid or higher grade post.

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