Grow Plan: An Alternative Of Facebook Page’s Discussion Tab

Must Read

Will Google’s Move To Delete 2,500 YouTube Channels Add Fuel To The Fire With China?

The US-China trade war has started rearing its ugly head. Both sides are now turning to extreme...

Can CBD Gummies Be Beneficial For College Students?

College students often feel more pressure than they have ever—or will ever—feel in their entire lives. Many...

Cloud Computing is Redefining the Education Industry!

Today, the benefits of cloud computing are being recognized in educational industries around the world. Most of...

In last few days, due to intense competition from other social media majors, Facebook had introduced several changes, but many of such features didn’t get expected appreciation from users. Few days’ earlier company had announced, it will remove Discussion Tab from the pages by the end of October. Today an online community tool “Get Satisfaction” has entered as the latest third-party, to offer an alternative of discussion tab known as “Grow Plan”.

As per the offer, brand manager of different companies need to shell out $49 per month to purchase Get Satisfaction’s  “Grow Plan” . The features offered under “Grow Plan” includes:

  • The ability for user to search by topic, which will eliminate repetition of questions;
  • Facebook discussion content will be indexed by all search engines, and can be shared via Twitter and companies websites.
  • Brand manager can identify advocates and encourage more participation as well as well as peer-to-peer support.

Facebook has included large photos as a remedy for discussion tab and it had pushed brands to use the wall for communication with the users of the social network. Below are the four reasons – produced by Get Satisfaction – why we can’t use wall as an acceptable solution:

  • Wall has no Structure: No matter who adds a post on the wall, whether it’s a question or complaint, all of these types of posts have the same weight on the wall. This results in a disorganized stream of post without any context.
  • Wall is not persistent and achievable: When anyone asks a question on the wall, we have to answer it. That’s Great. But if number of posts on the front page of the wall increases continuously, then it might become hard – to – navigate. And if the same question is asked for multiple times and each time you need to answer, it becomes difficult to handle . It might irritate users by seeing same question multiple times and they might opt to leave the brand page.
  • Wall posts can crowd out marketing and public relations messages: Marketing team of an organization has a complete marketing plan, but due to immense  post on the fan pages the message of launch was pushed off. Which derails the plans and dilute the results.
  • Open seasons for trolls: Some people have enough time and are ill-mannered. The wall of Facebook has poor moderation capabilities, which encourages trolls and other internet maniac to pollute the fan page either by confusing users or by posting some unwanted things, which might influence the users. They may choose to cut-off from the fan pages. Which may affect the image of  brand and also creates negative impact of the brands in the mind of fans.

 Get Satisfaction has advised the page managers to keep the product discussion as back up for future reference. It has counted several companies in its list like Walmart, Pampers, and Adobe who are current using the service.

Below Image provide clear view about get satisfaction”Grow Plan”:

What’s your views friend? Whether Facebook is sufficient or we should use these types of products? Is Discussion tab that worthy to focus ?


Please enter your comment!
Please enter your name here

Latest News

Can Twitter’s New Feature Really Make You Feel Safe?

Twitter has been on what seems like a campaign to make the site a place for more...

TikTok Acquisition: Not A Cake Walk for Microsoft

After President Trump announced an order banning US companies' transactions with Chinese businesses, which is set to come into effect 45 days...

Can ‘Made In India’ Twitter Alternative Replicate Twitter’s Success?

The popular microblogging platform Twitter has a new Indian clone and it is all set to capture the non-English users in the...

TikTok Stars Are Fighting an Uphill Battle

2020 has proven to be a difficult year for many Chinese-origin apps, including the wildly popular short video app, TikTok. Many Chinese...

Google Is Changing the Face of Global Health

COVID-19 is easily the most catastrophic global health crisis of the 21st century. As July 2020 came to a close, case counts...

After Facebook, Now Twitter is Caught Abusing Phone Number For Ads

Thanatophobia, or fear of death, is a relatively complicated phobia. Similarly, fear of losing your digital accounts to hacklers or scammers is equally...

In-Depth: Dprime

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...

More Articles Like This