Twitter Wins Over Facebook And LinkedIn In Mobile Access Of Social Network [STUDY]


Social media space is gaining its momentum in mobile world. Few days back Facebook launched an app for revolutionary Apple iPad. As the number of mobile users are increasing, number of users associated to social media networking sites via mobile are also increasing proportionately. A recent market research by comScore, in the period August 2010 to September 2011, suggests that social media access using mobile apps have witnessed the surge of 126 percent during such time frame .

However, percentage of access for social networks or blogs via mobile is increasing by 24 percent year over year.

When we look at the mobile access of users who have connected to social networking sites in last one year, the number of users who have used Facebook, Twitter and LinkedIn are more than 87 million. Though, Facebook stand tallest with maximum number of users accounting to 57 million, an year on year growth of 50 percent slows down overall reach among mobile users. However,  Trend continues it charm among mobile users with 75 percent year on year growth – currently 13.4 million users, and LinkedIn with 5.5 million users at third place, rise of 69 percent year over year.

Below graph will provide nice view about figures and stats:

Facebook indeed wins over Twitter and LinkedIn for the number of mobile users, but year on year growth clearly indicates the future trend and interest of mobile access. While analyzing the number of mobile access against the total number of network users, Twitter manages to convince the large audience on mobile compare to other networks. Around 13.5% of Twitter users access the network through mobile, compare to 7 percent of Facebook and just 5 percent of LinkedIn.

A short session – due to 140 character limitations – makes mobile users more comfortable with Twitter rather than selecting, uploading, reading or typing some large content and follow the string of discussion on Facebook and LinkedIn. And, if the trend continues in the same fashion Twitter seems to be wining over Facebook soon in mobile arena. Undoubtedly, mobile computing is the future and if Facebook misses the bus, damages would be extensive.

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