Certainly, companies are becoming more innovative and interactive towards their brands, presentations, employees retention or clients appreciation. Following the same ideology, Yahoo has moved ahead with a new digital 3D wall installation to light up the reception area for the head office in San Francisco. Indeed, it’s an amazing thought and implementation which allows employees, guests and clients to play around with Yahoo! Branded content through their body movements aims to mimic natural human responses.
The new 3D gesture controlled system will be used to educate people, indirectly, about Yahoo services, brands, products or any upcoming campaigns through an interactive way.
The brief to Tronic / Brandfirst from Goodby, Silverstein & Partners also made note there was to be no instructions or screen prompts, as they wanted people to experience the response patterns by accident. Pretty cool, but could have been taken further?
Here is an amazing video which showcases how such interactive 3D gesture system will create an enormous enthusiasms among all people at Yahoo !