Top rated Social Networking website Facebook will soon launch service to cater Asian users where Credit card won’t be required to buy any Digital Goods like ebooks, app, games etc. with partnership with Malaysian company named MOL Global, Facebook eyeing more Revenue potential & online trading by Asian members. Known as little less comfortable with Credit Card transaction, Asian people still rely more on prepaid cards compare to credit cards.
The partnership will enable people across Asia to obtain Facebook Credits using MOLPoints purchased through MOL’s network of more than 500,000 outlets such as 7-Eleven retail stores and cyber cafes in Malaysia, Singapore, Indonesia, Philippines, Thailand, India, Australia and New Zealand.
Facebook Credits allows users to buy and spend virtual currency in more than 150 applications on Facebook from many leading developers, eliminating the frustration of having to enter payment details separately for each application.
According to Facebook, the partnership makes purchasing Facebook Credits significantly more convenient in Asia, a region where consumers rely heavily on offline prepaid cards rather than credit cards to purchase digital goods and services.
Vaughan Smith, director, business and corporate development, Facebook, has said, “We are investing in the long-term future of Facebook Credits and we view this agreement as a major opportunity to broaden the availability of a simple, unified currency that can be used in games and applications across Facebook.”
“The relationship with Facebook demonstrates MOL’s growing role as a leading payment provider for social networking sites in Asia, especially in our core countries of Malaysia, Singapore, Indonesia, Philippines, Thailand and India,” Ganesh Kumar Bangah, group chief executive officer, MOL Global, has said.
