Marketing

Joining an all-star digital marketing team on one’s favourite agency is every online marketer’s dream. A survey by The Manifest showed that 50% of businesses use a marketing agency for help with their internet marketing efforts. Digital marketers are crucial to...

It's true, with great position comes great responsibility. And it becomes even more crucial when the responsibility is given by one of the world's most valuable brand - Samsung. Unfortunately, people tend to forget that, which cost them fortune many...

Looks like Wipro has made a moulded comeback, this time resilient, into the array of the billion-dollar big leagues! According to reports, Wipro Limited (NSE: WIPRO) has won its largest ever IT outsourcing contract, at a big fat value $1.6...

From aligning schedules, choosing a destination to packing essentials and all that jazz - Who says "The Journey before a Journey" is merely hyped over and not fun? But what comes along as the brick of wall are the...

Understanding millennials can be a daunting task for brands and businesses given their unfathomable behaviour. Many brands find hard to reckon their buying preferences and eventually establish loyalty. Millennials don't go around and become loyal to brands at random,...

Most small business owners don’t like to focus on the negative. After all, to be a successful entrepreneur, you have to have a vision. And rarely does that vision linger on the possibility of failure. However, sometimes the best...

As an entrepreneur, the art of marketing is at the forefront of your strategy. To grow, you need to employ thorough marketing tactics towards the right consumers. And in today’s business world, there’s a wealth of information at your...

Despite the swelling user base and increasing profit with each passing quarter, Facebook Inc. (NASDAQ:FB) is finding it tough to compete with Google, when it comes to generating referral traffic to brand websites. After dominating the referral traffic market...

Every business aims to get the best return on investment out of its website by using it to connect with more potential customers. There are a number of stages in the buying process that every individual goes through, from...

“Email is not going to disappear. Possibly ever. Until the robots kill us all.” - Paul Buchheit, creator and lead developer of Gmail. Email marketing is the most powerful way to connect with people. A report by Radicati Group shows...