Marketing

Want To Increase Sales And Keep Customers Happy? Add A Price List !

Every business aims to get the best return on investment out of its website by using it to connect with more potential customers. There are a number of stages in the buying process that every individual goes through, from...

The Secret Sauce Of A Successful Email Campaign: Personalisation with Dynamic Content

“Email is not going to disappear. Possibly ever. Until the robots kill us all.” - Paul Buchheit, creator and lead developer of Gmail. Email marketing is the most powerful way to connect with people. A report by Radicati Group shows...

Instagram Marketing: Brands Must Focus More on Video Content Than Image For Greater Engagement

The exploded popularity of Instagram, especially among teens, has caught the eyeballs of content marketers. In the last four years, the number of Instagram users has gone up by seven folds. Brands are actively campaigning on Instagram to lure...

The Future Of Mobile Advertising In India Is All Video: Investment Up By 119%, Consumption 124% [REPORT]

Digital advertising has been around since the very early days of the internet. It is - and has always been - one of the most popular monetization models in the digital world. As of today, it forms the core...

Decoding Content Virality On Social Media That Generates Traffic to Your Website

Blogs on your business website play a key role in attracting traffic. If you want to harness the complete potential of your website content, you should promote your post on social media. Every successful business knows how to pay...

The World’s Most Valuable Brands 2017: Facebook, Amazon And Google Are Challenging Apple

The Forbes' list of world's most valuable brands 2017 is out and, with not much of surprise, most of the brands have retained their position, albeit some of them have witnessed a jaw-dropping rise in their brand value in 2017. Market...

How You Lose Customers and Alienate Visitors On your Sales Page

In that popular comedy, How to Lose Friends and Alienate People, comedian Simon Pegg bungles his way throughout the movie and almost severs relationships with his company’s top clients. While this is funny on screen, real life may not...

Videos On Twitter Boost Brands’ Performance By Outperforming Online Norms [STUDY]

There's no doubt about it- Video content is on a growth trajectory, and it's exactly what a large number of online audiences are looking for. Considering the growing scale at which video content is being created and shared over...

Flight to Success: Automate Your Marketing Strategies With Oracle

Oracle is one of the leading relational database solution providers in the world for a number of reasons. As a marketer, however, you are mainly interested in one reason- Oracle database features that automate your marketing strategies. If you...

How Are Bloggers Thriving In the Era of Online Content Marketing [REPORT]

With the shift in trends - all things going digital, it was only a matter of time before digital content evolved into a thriving industry by itself. Come 2017, we are now looking at massive upward trends marking the...
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Latest News

Apple and Google may have to pull Tiktok down from their app stores

Whenever it appears that Bytedance-owned TikTok has overcome all legal troubles a new challenge mushrooms every time. However, this...
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