Marketing

The exploded popularity of Instagram, especially among teens, has caught the eyeballs of content marketers. In the last four years, the number of Instagram users has gone up by seven folds. Brands are actively campaigning on Instagram to lure...

Digital advertising has been around since the very early days of the internet. It is - and has always been - one of the most popular monetization models in the digital world. As of today, it forms the core...

Blogs on your business website play a key role in attracting traffic. If you want to harness the complete potential of your website content, you should promote your post on social media. Every successful business knows how to pay...

The Forbes' list of world's most valuable brands 2017 is out and, with not much of surprise, most of the brands have retained their position, albeit some of them have witnessed a jaw-dropping rise in their brand value in 2017. Market...

In that popular comedy, How to Lose Friends and Alienate People, comedian Simon Pegg bungles his way throughout the movie and almost severs relationships with his company’s top clients. While this is funny on screen, real life may not...

There's no doubt about it- Video content is on a growth trajectory, and it's exactly what a large number of online audiences are looking for. Considering the growing scale at which video content is being created and shared over...

Oracle is one of the leading relational database solution providers in the world for a number of reasons. As a marketer, however, you are mainly interested in one reason- Oracle database features that automate your marketing strategies. If you...

With the shift in trends - all things going digital, it was only a matter of time before digital content evolved into a thriving industry by itself. Come 2017, we are now looking at massive upward trends marking the...

Once upon a time one-line statuses on Facebook Inc. (NASDAQ:FB) did turn heads, but times are changing fast! A new report on Adweek says that the length of a post on Facebook makes a lot of difference to its...

There’s no denying the fact that businesses are always on the lookout for ways to keep customers engaged. After all, that’s one of the reasons that results in higher sales and increases business sustainability. Marketing is one such channel...