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The year 2015 had been massive for the mobile and smartphone industry. While phones themselves have not evolved as much, we have seen a definite trend towards more capable phones in the budget categories. The influx of cheap LTE-capable...

Digital spending has always been an area of debate in almost every single company worldwide. The prominence of the digital world, thanks to social media and the internet is a key factor. In a survey conducted by CMO Council and Adobe across...

In the continuation of the trend as seen over the last two quarters of 2014, the Q3 2014 also witnessed an 11.5% year-over-year rise worldwide in the tablet industry. The global tablet shipments totaled at 53.8 million units in...

IT and communications companies based in India are spending more than ever before to strengthen their IT and communications (ICT) infrastructure, inspite of the fact that the Indian economy is going through a difficult phase because of high inflation...

With regard to the different ad formats used in the mobile sector, mobile display ad format is turning out to be the single biggest category of ads, and is expected to remain so throughout the next five years. According to...

The Asia-Pacific region has proved to be a promising region for the social networkers for expanding their domains of enterprise and attracting the endorsers to expand business with them. Although North America still leads the segment with 42.3% share of...

Due to accelerated social media adoption by internet users, many contemporaries, like Facebook Inc. (NASDAQ:FB), Twitter Inc. (NYSE:TWTR), in the arena are expanding their realms to different parts of the globe. In the last two to three years many social...

With the internet user base reaching the third billion mark by the end by of 2014, more and more marketers are now clasping this lucrative platform to endorse their products, which in turn has proved to be the driving...

With little over than 1.3 billion users, Facebook Inc. (NASDAQ:FB) continues to widen its leads over competitors, including Google+ and Twitter. As Facebook gains more grounds on the web and mobile, internet users have started showing more confidence in...

The mobile internet is still a developing industry in Asia Pacific region. The second largest country by population and number of mobile subscribers is still far from developed mobile infrastructure. Chew this – out of the 1.24 billion people in India,...