Worldwide Social Media Ad Spendings 2014 – 2016: Asia Pacific Region Clings Almost 30%

Must Read

Freshers Rejoice As Cognizant To Hire 20,000 Digitally Skilled Graduates With Eye-Popping Salary Packages

American multi-national Cognizant is gearing up to be on a hiring spree as they plan to hire...

Microsoft Warns Millions of Windows 10 Users, And It’s Scary!

Microsoft’s Windows 10 update worries seem to haven’t stopped even after they started to secretly offer Windows...

Freshers’ Salary On The Rise In IT Companies Amid Mid-Level Layoffs

The Information Technology industry in India is recently going through some turmoil with massive mid-level layoffs taking...
Anmol Gupta
I’m an Internet zealot and enjoy doing content research with Social media analysis being my forte. A keen learner and a devoted youth who believes that perfection can be achieved by prioritizing passion. My quick grasping power and effective analysis about the latest market trends makes me an integral member of my company’s team. An avid reader and diehard fan of Bollywood, I also like to participate in debates, elocutions and talk events. Presently pursuing B.Tech in Electronics and Communication, my biggest obsession is writing and I love to ponder and write over issues that people hardly care to glance over. When getting bored of being into the tech-zone I rejuvenate myself by penning random thoughts in poetic verses and plays. Apart from writing, I can be seen doing pencil sketching or hanging around with friends on the streets of Delhi.

The Asia-Pacific region has proved to be a promising region for the social networkers for expanding their domains of enterprise and attracting the endorsers to expand business with them. Although North America still leads the segment with 42.3% share of worldwide social media spending worldwide in 2014 but the APAC region has captured the second spot in this index in the latest forecast report on Worldwide  Social Network Ad Spendings By Region 2013 – 2016, overtaking Western Europe. In 2014, the Asia Pacific region accounted for 29.2% market share, a year-over-year growth of 0.6%, in social network ad spending worldwide whereas the Western European region just held 22.4% of the stake for the same.

Worldwide Social Network Ad Spending share 2013 - 2016

The ad spending expenditure of APAC region

The Asia Pacific region accounts for 54.7% of the total global population and 47.5% of the worldwide Internet users, but in contrast to the number of Internet users, it harbors 52.2% of total social media users and this large chunk of social media users from the APAC region has scorched the analysts for deducing a growth of 53% in social network ad spending this year as compared to 2013. The total expenditure of the social networks on the ad campaigns in this region is expected to exceed the $5 billion dollar mark this year and it would account for 12.2% of digital ad spending, which is higher than its share in UK.

China Qzone at the moment is the king of social media network in the APAC region having 645 million users followed by Sina Weibo with 503 million registered users but Facebook Inc. (NASDAQ:FBthis year outpaced all other social platforms in terms of Y-O-Y growth (10.2%) accounting for 410 million active users in July 2014.The dominating countries in the Asia Pacific region have been China and Japan in terms of social network economies because in both these nations people follow a brand on social media site in large numbers as compared to the US. The region’s share in terms of ad spending is expected to rise by 2% in the next year as this much decline in the same sector is forecasted in the North American continent.



The greatest contributors of online search and browsing in the world have been the developing nations like China, Brazil, India and Japan, but the Asia Pacific region supersedes the Latin American region (both of these constitute the majority of developing nations) in terms of buying stuffs online with almost 14 out of 22 product categories under consideration exceeding the buying rates to the browsing rates. Hence the marketers are anticipated to spend 3 out of 10 dollars on social media advertisement in this APAC region as 36.5% of worldwide B2C e-commerce is expected to be accumulated from this region in 2014.

The major Internet giants like Facebook, Google and Twitter are competing to increase their revenue from mobile ads and with the APAC region catering 47.6% of global mobile users, this part of the world is expected to be the most preferred avenue for expansion in the mobile ad revolution. By 2018 eMarketer has forecasted that mobile ad spending would account for more than 50% of all online media, which in turn will account for about one-third of total ad spending.

Spending per user in APAC region yet to revive

While the expansion of social media ad disbursement has been significant in the APAC region, the spending per user is still on the staggering zone. This is due to the fact that most of the developing nations of this region like India and Indonesia have immature digital advertising economies. The mobile ad industry is also facing a huge disparity in the Asian markets because the mobile ad expenditure as a percentage of digital media spending will approach 70% in the U.S. in 2018, in China it will be about 30%, which will be directly proportional to the slower growth of social media ad spending as in the Asia Pacific region about 52% of online shoppers prefer mobile for purchasing.

Even after the prevalence of so many gloomy trends in the segment of social media ad spending in the APAC region, the marketers of this sector are still bullish on its growth in this region and the survey of eMarketer has predicted that at the end of their forecast period, 16.1% of digital dollars in the Asia Pacific region would go towards social network which is approximately $8.6 billion.



Please enter your comment!
Please enter your name here

Latest News

Paytm And PhonePe Will Spend Jaw-Dropping Amount On Marketing Efforts In 2020

It has recently been reported that Paytm and PhonePe which are leading digital payment companies of India...

SEO Secret: Meta Description Drives More Clicks Than Title, Reveals Study!

If you are a digital marketer in 2020 or someone who takes a keen interest in consumer behaviour, you’d be shocked with...

Chrome Had More Than 500 Harmful Extensions: Users Beware!

Google is committed to providing a clean, safe and enhanced internet experience through its Chrome browser. In a bid to do so,...

Why Zuckerberg Endorsing A Move That Could Be Bad For Facebook!

Facebook Inc. (NASDAQ:FB) has been under the radar of several governmental institutions and privacy regulators for their overly alarming activities related to...

Microsoft Warns Millions of Windows 10 Users, And It’s Scary!

Microsoft’s Windows 10 update worries seem to haven’t stopped even after they started to secretly offer Windows 10 for free. Despite Microsoft’s...

Microsoft Study Reveals Indians Have Become Less Digitally Civilised Than The Previous Years!

With the coming age of digital boom in India, more and more people have been gaining access to the internet and have...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This