Facebook Inc. (FB) Winning Trust Of eShoppers By Authorising 75% Of Social Login Sessions !

Must Read

End Of Free Ride For Ola And Uber: GOI Sets New Rules For Cab Aggregators!

For long Ola and Uber have been enjoying the free ride on charging surge price from customers...

Google Pay Fee On Instant Transfer: An Indication Of Google’s Aggressive Monetisation Strategy?

Google has decided to levy fee on instant payment, starting from the US market.

Facebook’s Past Comes Back To Bite As South Korea Fines Them For 2018 Scandal

The social media behemoth Facebook Inc. (NASDAQ:FB) has once again proved they are the true arch-nemesis of...

With little over than 1.3 billion users, Facebook Inc. (NASDAQ:FB) continues to widen its leads over competitors, including Google+ and Twitter. As Facebook gains more grounds on the web and mobile, internet users have started showing more confidence in the network by authorizing themselves using Facebook login. In Q2, 2014 the social networking giant continued its dominance in social login space by authorizing nearly three out of five social login attempts on web and mobile together, according to the recent report, titled The Landscape of Social Login, from Gigya. Facebook maintained the lead with closest competitor Google+ that managed to authorize 27% of total social login in Q2 2014. Surprisingly, all other social networks, including twitter, LinkedIn, Yahoo, together managed to gain only 20% of the market.

social login market Q2 2014

The distinctive lead of Facebook continued as the company has made several efforts to make social login process more secure and easy to integrate in the last few quarters. This has resulted in improved market share, which has grown since the beginning with 2014 with each passing quarter.

Unlike Facebook, Google+ is not showing any sign of gaining market, however, it remained steady for the last few quarters. In last one year the market share of Google+ has been floating between 20% and 30%.

Advertisements

social login market share growth 2013 - 2014

 

In mobile devices, Facebook has widen the gap with Google+ despite of the fact that Android has got the greatest market share in which Gmail and Google+ sits as default app. With little over than one billion mobile users Facebook authorized 64% of logins sessions in Q2 2014, followed by Google+ and Twitter with 25% and 7% market share, respectively. Interestingly, in mobile space Facebook and Google+ has swept away the competition by authorizing nearly 90% of all social logins that took place in the second quarter of the year.

The biggest surprise came in the form of eCommerce login sessions’ data, where Internet users showed an unprecedented trust in Facebook. Facebook authorized three out of every four social login sessions, while Google was restricted to just 16% of the market share. It’s worth noticing that Google generates the highest amount of traffic to leading eCommerce sites; about 20% of traffic to Amazon.com, 9% to Alibaba.com, and 16% to ebay.com, according to Alexa. In contrast Facebook accounts for less than 5% of total traffic on these websites. Despite of these facts, Google owned Google+ lagged behind Facebook in eCommerce social login scenario with sizable gap.

social-login-preferences-by-industry-Q2-2014

While analyzing the social login data by region, it is identified that in North America and Europe Google+ still has a sizable market share in social login space. However, in emerging regions, especially APAC, Facebook has authorized nearly four out of every five social login sessions.

social-login-market-by-region-Q2-2014

The growing culture of social login is convincing websites and E-stores to implement social login features. Nearly 50% consumers are using social login to authorize themselves at various online properties now and with the above findings it’s evident that Facebook has won their trust like never before.

Key Takeaways:

  • A Website must offer social login features to visitors and consumers.
  • Facebook and Google+ must be available as an option for site visitors.
  • Though, LinkedIn has gained the trust among corporate, Facebook is winning the confidence of consumers and exposing themselves more through Facebook.
  • In Russia and China local networks VK, Weibo and Renren are giving tough competition to Google+ and Twitter.
  • In North America, websites must offer visitors Facebook, Google+ and Yahoo as social login options.

2 COMMENTS

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Apple Mac Devices Are Being Affected By A New Malware Meant To Spy And Steal Information

If you are a Macbook user, then beware! There’s a new form of malware doing rounds on...

Decoding Slack Acquisition: A Move To Give Microsoft Taste Of Their Own Medicine?

The acquisition of Slack has left many surprised. The popular workplace messaging app Slack recently sold its business to...

The Launch of ATT Feature Will Make Apple-Facebook Privacy Feud Nasty

Apple's firm stand has itched Facebook's co-founder Mark Zuckerberg. Much of today's internet usage has become heavily...

OYO, Pandemic and Future: CEO Agarwal Makes Big Claims

If there is one sector at which the pandemic really took a swing, it is the hospitality industry. But that's not the...

UPI Transactions To Cross Record 6.5 Billion In Q4 2020

The number of UPI transactions has crossed 2 billion mark in a second consecutive month. With that, it's clear that the number...

Facebook Acquires Kustomer: Social Commerce Is The Next Big Thing, For Sure!

In a bid to strengthen its social commerce’ arm, Facebook has recently paid top dollar for their recent acquisition.

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This