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Content marketing strategy is a kind of marketing that involves creation and sharing of media and publishing content in order to acquire/engage consumers. Content marketing sees hike. According to the report, more than half (54%) of the B2B marketers plan to...

Without question, privacy is one of the biggest concerns rapidly emerging from the online community. The Internet has many channels for those seeking to connect with other users through social media, shop from the convenience of their own home, and...

Though social networking is the most online activity in emerging countries like India, the craze is almost getting perished in countries like the U.S., the U.K, and Australia. Recently we had reported that though Facebook is quite a popular social...

Social media and Mobile are the two trending words across the world now. Social media is well known and well used by every one now. Politics in India is on the process of a revolution which is led by social...

The future of social networking sites is definitely going to be a massive marketing potential. Marketing in the new era, whether B2B or B2C, is about knowing the customers and engaging them. On the other hand, B2B marketing has...

Social media sites like Facebook help people to get connected to their friends and family, but sometimes, those connections take a wrong turn. Joseph Grenny, co-author of New York Times best-seller Crucial Conversations, conducted an online survey about hostility on...

In this year B2B content marketing strategies show a drastic change by adopting various tactics such as, videos, research reports, mobile content and virtual conferences. And interestingly, video tops the list by 70% of respondents opting for it. Digital video...

In spite of explosive smartphone growth across the globe, and especially in US, mobile display advertisement players Google Inc (GOOG) and Apple Inc (AAPL) are losing the ground to Facebook Inc (FB). According to a latest report from IDC,...

The dawn of social media sites has encouraged us to foster personas for ourselves online. But the social media sites is fragmented. If we take a close look at the Facebook it is mainly used to interact with family...

Gigantic numbers of Americans are purchasing smartphones daily, and more and more companies are developing new ways for those consumers to use their smartphones. So it is a market that is constantly evolving. So, smartphones have become part of...