Internet

With HostingCon 2015 recently concluded in San Diego, and Amsterdam, Mumbai and China next on the list – so it seems now is as good a time as ever to take a step back and look at the state...

The internet has changed the way businesses operate. One very important piece of business that has been altered forever is the hiring process. More and more companies are utilizing the internet to find candidates to fill openings, therefore it...

Like any business, the main challenges are converting new prospects into consumers, and then being able to retain those consumers as repeat customers. As the gaming industry develops, so too do the engagement strategies. Unlike the days when game developers...

Ever since Reputation Institute started Country RepTrackTM (which ranks countries by their reputation), India is seeing a sinusoidal curve with ups and downs. However, this year, India closed at an all-time high at 52.7, with an overall 7.4% rise...

User-friendly navigation in an online store is not a myth, we see some stores that are doing it right here and there. But still many shops are missing simple filters, good site search and make customers go through the...

With search engines playing a major role in present times, it has become quite important for the advertiser to understand the market trends and know where to head for a better return on their investment. Search Engine Marketing (SEM), the method of...

When considering how to get ahead as an e-commerce business within an increasingly saturated market, the first logical notion that comes to mind is to target a market that holds the greatest potential for growth. Considering that e-commerce is...

Digital spending has always been an area of debate in almost every single company worldwide. The prominence of the digital world, thanks to social media and the internet is a key factor. In a survey conducted by CMO Council and Adobe across...

Over the time, offline factors such as events have played an important role in improving the brand value of the sponsors and the main organizers of the supposed event. So, if you are not yet getting the maximum out...

Google India is finally outranked by the domestic IT firm, RMSI to be crowned as India’s best company to work in 2015, according to a study by Economic Times partnered with Great Place to Work Institute. For this study,...