User-Friendly Navigation Is An Asset For An Online Store

Must Read

iPhone 12 Plagued With Serious Problems: Should You Buy It, Still?

A serious problem with Apple iPhone 12, identified recently, is good enough to give a second thought...

Elon Musk Overtakes Bill Gates And Becomes the 2nd Richest Person in the World

It's been a good week for Elon Musk and his electrical vehicle business Tesla. Earlier this week,...

Google Pay Fee On Instant Transfer: An Indication Of Google’s Aggressive Monetisation Strategy?

Google has decided to levy fee on instant payment, starting from the US market.

User-friendly navigation in an online store is not a myth, we see some stores that are doing it right here and there. But still many shops are missing simple filters, good site search and make customers go through the deepest depths of their site to find the needed page. Do you think your navigation is perfect? Check again as there is always room for improvement. And here are actionable suggestions that will help you.

Minimum number of clicks

Let’s imagine that your homepage is A and the needed page is B, then the way from A to B should be as short as possible. Don’t make people go through C, H, Y and Z to find B, that’s frustrating, so give them what they need instead!

What does it mean for online store navigation? It means that your products should be located at maximum 3 clicks from the homepage and don’t have too many paths in URLs. Examples:

Advertisements

Store.com/apparel/men/t-shirts/green/awesome-t-shirt.hrml – this is non-friendly URL containing too many directories

Store.com/men-apparel/t-shirts/awesome-t-shirt.hrml – this is a better example. However, the number of included directories can still be reduced here.

Clickable navigation items

Have you ever opened store navigation just to find out that some of its items are not clickable? I have, and I hate it.

Here is an example of accordion navigation:

navigation

Some store owners think that it’s enough to make clickable items like “list one”, “list two”, “list three”, etc. and leave items like “Title one”, “Title two” and “Title three” unclickable. Wrong! Many researches show that customers expect to see broader categories before exploring narrow ones. So respect those users and give them an opportunity to explore your store the way they want.

Advertisements

Site search is a must-have

It’s important to provide customers with a site search option, but it is more important to make this site search as much relevant as possible. Most eCommerce platforms like Magento provide site search out of the box but it’s far from perfect, so using additional extensions is a good option.

Auto suggest for site search

If you use Google (I bet you do), you know what auto-suggest is. It makes the search faster and improves its effectiveness. Some people may be not sure how a particular word is spelled, and auto-suggest will be of great help for them. Anyway, it increases the probability of a purchase and decreases the number of clients that failed to find the necessary product just because they misspelled it.

Make sure your auto-suggest is up to scratch and remember to include variations of the same words like “color” and “colour”; “sunglasses” and “sun glasses”.

Rich filtering and sorting options

I can’t imagine an apparel store without good filters and sorting options, but still, they exist.

People value their time and won’t spend too much of it on searching for particular products. A potential customer doesn’t want to see shoes of all the sizes and types while he needs athletic shoes, size 9. Give him what he needs. Additionally, provide price sliders to save his time.

Such filters are relevant for many store types, not only for those selling apparel and shoes. If you own a car parts store, a year-make-model filter is a must-have. I guess you understand what I mean.

Additionally, let people sort items by different criteria: best sellers, newest, reviews count, price, etc. This way you’ll make all your products visible.

Breadcrumbs for finding the right way

I won’t explain what breadcrumbs are, I assume you know that. But I should remind you how important they are.

On the one hand, breadcrumbs provide seamless site navigation: a customer always knows where he is and how he can return to the previous page or proceed. They add to the simplicity of your store navigation.

On the other hand, breadcrumbs provide smooth site indexing by search engine spiders as they are a good way to interlink store pages.

Summing Up

Now you have something to test in your store. So go ahead and find actionable solutions that will help you grow customers’ base and get more sales.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Hundreds Of Email Accounts Of C-Level Executives Are Up For Sale, And It’s Scary!

The email accounts of numerous C-level executives around the world have been compromised and a threat actor...

Backed By First-Time Shoppers, Flipkart And Amazon Dominated Festive Online Sales in India

It seems like Flipkart and Amazon squeezed the most out of the month-long festive season in India as they have minted close...

Amazon Gets Slapped With Penalty As GOI Prepares To Tighten The Noose On Ecommerce Players!

In a recent move, the Indian Government slapped Amazon on its wrist for not mentioning the country of origin detail for products...

Facebook’s Past Comes Back To Bite As South Korea Fines Them For 2018 Scandal

The social media behemoth Facebook Inc. (NASDAQ:FB) has once again proved they are the true arch-nemesis of modern-day user-privacy!

Amazon Future Group Dispute Deepens As Singapore Court Turns Down Future Group Plea

The dispute between Amazon and Future Retail is, apparently, far from over anything soon as the Singapore International Arbitration Centre (SIAC) has...

Google Pay Fee On Instant Transfer: An Indication Of Google’s Aggressive Monetisation Strategy?

Google has decided to levy fee on instant payment, starting from the US market. A few days back, Google...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This