WhatsApp Starts Rolling Out Payment Feature, Brazil Gets It First!

Must Read

For a very long time WhatsApp messaging app users hung tight for the launch of money transfer feature, and it’s finally arrived. However, the feature is not getting rolled out for all 2 billion users WhatsApp users worldwide as the company has decided to make it available only for the users in Brazil.

The Facebook-owned mobile messaging application took to its blog to announce the launch, disclosing that the much-awaited feature would be made available from today itself for all the users in Brazil.

Whatsapp users who have got access to the new feature will have the option to send cash to other users or friends and family without an expense. However, WhatsApp Business users will be charged a handling fee of 3.99% to receive payments from their clients.

Advertisements

Since Facebook acquired WhatsApp, the payments are dealt with by Facebook Pay. As opposed to set up another platform, it bodes well for Facebook to utilize the existing one to introduce the instant payment service. Given the popularity and daily usage of WhatsApp worldwide, it makes perfect sense for Facebook to club the feature with WhatsApp.

All the Visa or Mastercard cards would be accepted in partnership with local partners like Banco do Brasil, Nubank, and Sicredi. To process the payment WhatsApp has partnered with Cielo Brazil.

WhatsApp, however, has set its eyes on other markets as well in regards to the newly launched payment feature. For the last few months, rumours are making rounds that WhatsApp is actively working to iron out all legal and other challenges to clear the launch of WhatsApp Payment in India – one of the fastest-growing digital payment market in the world.

With over 2 billion monthly active users, WhatsApp could easily surpass some of the leading mobile payment apps even if just 10% – 15% existing messaging users start using the payment feature.

There’s no word yet with regards to a worldwide rollout, yet we will keep this article refreshed as and when more information is available.

Advertisements

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Ajit Doval Bears Down On Digital Payment Platforms in India

The grass really isn’t always greener on the other side. With the hoopla and convenience that Digital...

Facebook Spying On Instagram Users Through Camera: Claims A Recent Lawsuit

When it comes to privacy, the Mark Zuckerberg led social media behemoth Facebook Inc. (NASDAQ: FB) always manages to land itself in...

US Bans TikTok And WeChat: Oracle Deal Fails To Excite Trump

Amidst all the news about TikTok's proposed IPO in the US and Oracle deal, this news is no less than a surprise....

TikTok IPO In US: The Injection Of Trust To Clinch Trump’s Confidence?

What started with the ban on TikTok could end with TikTok IPO in the US. TikTok is leaving no...

White Collar Employees Suffer The Worst: 6.6 Million Jobs Lost in India During May-August

When the coronavirus spread all over the world rapidly, apart from record death tolls, the other significant damage it did was to...

Apple Online Store In India Is A Kind Of Big Deal

After all rumours, speculations, debates and discussions online, as well as offline, Apple store in India is finally becoming a reality now....

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This