However, in the past two months, the Chinese-origin ByteDance owned TikTok app hit quite a few snags which significantly derailed its growth strategy in India.
According to the data accrued by the app intelligence firm Sensor Tower, downloads of the TikTok app seemed to have fallen by a whopping 34% in April and 28% up to May 23 after growing by 8% in March and 7% in February.
So, what exactly has gone wrong with TikTok in India all of sudden? And, why does it raise a lot many questions on the future of TikTok in the country that has the maximum number of users outside China?
TikTok has over 200 million users in India alone. No wonder, the company announced to invest whopping $1 billion in the country. In fact, the company has agreed to the demand of the Indian government to set up their data centre in India in a bid to iron out privacy concerns related to millions of users’ personal data. However, for the last few weeks, the company has been founding itself in hot water despite making no wrong moves at all.