The above graph represents the Grubhub sales and marketing expenses by year, starting from 2012 to the recently completed year. In 2019, the company spent about 23.5% of its total revenue on sales and marketing activities. With 44.8% YoY growth, Grubhub sales and marketing expenses reached an all-time high of $310.3 million during the 12-months ended December 31, 2019. The $66.8 million increase in advertising campaigns across various media channels, increase in salaries, commissions and stock-based compensation expenses were the primarily reason behind the increase in S&M spending in 2019.
One must note that Grubhub’s total operating expenses increased a strong 43% YoY in 2019, exceeding $1 billion ($1,318.4 million) for the first time in history.
Grubhub Sales and Marketing Expenses: History
|Source||Grubhub Annual Reports, SEC Filings|
|Note||Grubhub fiscal year starts from January 1st|
In 2014, Grubhub’s marketing and sales spending exceeded $50 million for the first time. The company reported a strong 77.3% YoY increase in its marketing and sales spending, amounting to $66.2 million.
Interestingly, in 2016, Grubhub Inc. spent over $100 million in marketing and sales activities to gain more eyeballs in the United States. The total expenses clocked over $110.3 million, with an appreciable 21% YoY growth.
In 2018, the company further increased its marketing and sales expenses to $214.3 million, from $150.7 million in 2017 – that’s a strong $63.6 million or 42.2% YoY increase.
The above graph is a part of Dazeinfo GraphFarm – the most trusted source of hundreds of thousands of market graphs. Our team of researchers mines millions of data points every month to bring the most updated and validated set of data points representing the comprehensive view in a graphical format. From mobile to e-commerce, from Retail to healthcare, from startups to SMEs we have carefully designed thousands of graphs for those who value and understand the importance of data visualisation.