The above graph represents Netflix quarterly streaming revenue by region, starting from Q1 2018 to recently completed quarter. Netflix’s global streaming revenue in Q2 2020 increased an appreciable 25.6% YoY to an all-time high of $6,086.72 million. Nearly 46.7% of that came from the United States and Canada region.
|Source||Netflix Quarterly Reports, SEC Filings|
|Note||Netflix fiscal year starts from January 1st|
US and Canada
The United States and Canada (UCAN) region has always been contributing the most to Netflix’s total revenue. Netflix streaming revenue from US and Canada region amounted to $2,702.8 million in Q1 2020, with 19.8% YoY growth. This was supposed to be the highest-ever quarterly revenue from this region.
Fiscal Q2 2019 was the first time when Netflix generated over $2.5 billion ($2,501.2 million) in streaming revenue from the US & Canada region, with 22% YoY growth. Out of that, about $2,299.2 million came from the U.S. alone.
The Europe, Middle East and Africa (EMEA) remained the second biggest market for the video streaming giant. In Q1 2020, over 30% of the company’s total streaming revenue came from the EMEA region, totalling $1,723.5 million. That’s representing an appreciable 39.7% YoY growth.
Interestingly, in Q3 2018, Netflix streaming revenue from EMEA region surpassed $1 billion or $1,004.75 million, from $975.5 million in Q2 2018.
Netflix streaming revenue from Latin America reached an all-time high of $793.5 million in Q1 2020, with 25.9% YoY growth. The contribution of the LA region to the company’s total streaming revenue was 13.9% during the quarter.
It is important to note that the Latin America’s contribution to Netflix’s quarterly streaming revenue has been declining since Q1 2018, despite increasing the revenue.
As the graph shows, the video streaming giant has recorded a strong YoY growth in its revenue from APAC region in the last 3 years. Netflix streaming revenue from APAC increased an appreciable 60.5% YoY, from just $199.1 million in Q1 2018 to $319.6 million in Q1 2019. The share of APAC to the overall streaming revenue also increased from 5.53% to 7.20% during the same period.
In Q1 2020, Netflix APAC revenue clocked $483.7 million, with 51.3% YoY growth.
About Netflix Inc.
Netflix Inc. (NASDAQ: NFLX) was founded on August 29, 1997, by Reed Hastings and Marc Randolph as a DVD-rental-by-mail firm. However, the company began its operations on April 14, 1998, by opening the world’s first online DVD rental store. For $19.95 a month, subscribers can rent as many DVDs as they want. The company slowly expanded its business by offering the streaming service in the US while retaining the DVD and Blu-ray rental service. In September 2010, the company began offering its streaming service to Canada, which later expanded to other international markets such as Latin America, the United Kingdom, Ireland, Australia, etc. Netflix is now available almost every corner of the world, except in mainland China (due to local restrictions), Syria, North Korea, and Crimea (due to US sanctions).
Netflix’s IPO (initial public offering) completed on May 29, 2002, selling 5.5 million shares of common stock at the price of $15.00 per share.
On January 22, 2018, Netflix’s market capitalization ballooned to $100 billion, becoming the largest digital media and entertainment company in the world.
Netflix is ranked #38 on the list of the World’s Most Valuable Brands by Forbes, with a brand value of $15.5 billion in 2019.
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